ImPRessions - Crenshaw Communications

MAY 22, 2018

Those hours, of course, include studying trade journals, reviews, and analyst reports. Wired describes itself as covering the intersection of technology, science, art, and culture. Real estate company buyers are more likely to be paging through these journals than Wired. You get the best of both worlds.

Pitching 168

Pitching Real Estate B2B Journalism 168

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

In 2018 we’re likely to experience more technology-assisted visual storytelling and experimentation by brands. A study of 1478 professionals by Wibbitz shows that 80 percent use automation tools for visual content creation, and that more than three quarters say they will expand visual content creation in the coming year.

Trends 185

Trends Storytelling Corporate Leadership 185

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

For example, there are multiple contacts at The Wall Street Journal that cover cybersecurity. In an industry as crowded as cybersecurity, we are often competing against hundreds, if not thousands, of other brands and executives for thought leadership space. Diversify vertically.

Enterprise 261

Enterprise Privacy Government Software 261

PR Conversations

NOVEMBER 22, 2023

Do you feel that the practical ideas within situational theory have not been studied, recognised, and applied as much as they could have been? Yet the rapid growth in global use of the Internet, followed by popularity of social media platforms, gave rise to blogging, citizen journalism, and user-generated content.

Education 52

Education Reputation Leadership Technology 52

Sword and the Script

AUGUST 14, 2018

4) Emphasis on professional journalism. 6) Technology that will change reporting. When asked which technologies are having the biggest impact on the job of reporting, the answers stacked up as follows (globally): 34% said “updated social media algorithms;”. 26% said “better and cheaper video production technology;”.

Survey 102

Survey Report Media B2B 102

Stephen Waddington

JULY 6, 2022

Practitioners enter practice via a variety of routes ranging including administration, journalism, marketing, publicity, and social studies. To communicate effectively across a full range of platforms and technologies. To offer organisational leadership. To identify and address communication problems proactively.

Publicity 167

Publicity Ethics Training Education 167

Cision

SEPTEMBER 28, 2017

As the Wall Street Journal reported , many of these wasteful ads ended up on sites with fake web traffic and views from bots that pumped up conversion metrics. If these studies were more purist about defining earned media, I believe the numbers would be higher. “It’s time to grow up. “It’s time to grow up.

Media 230

Media Measurement Advertising Advertising 230

Sword and the Script

JUNE 7, 2022

I took a business ethics course when I was studying for my MBA. One of the assignments was a peer-reviewed journal article that made the case against merger and acquisition (M&A) transactions. Of course, b-school being b-school we debated the merits of that journal article in class. Third largest in the U.S.

Software 85

Software Internal International Pitching 85

PRSay

SEPTEMBER 7, 2016

New research published in the journal, Public Relations Review , supports the value of the Accredited in Public Relations (APR) credential when it comes to preparedness and likelihood to offer ethics counsel. The study was jointly sponsored by PRSA’s Board of Ethics & Professional Standards and the Arthur W. Page Center.

Ethics 60

Ethics Training Education Journalism 60

Cision

NOVEMBER 21, 2017

With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. Recent studies by Forrester suggest that 40 percent of consumers in both the B2B and B2C space have a high willingness and ability to shift current spends.

How To 149

How To Social Media B2C Television 149

wiredPRworks

AUGUST 2, 2016

As technology, culture, media and marketing converge, it’s an intriguing time to be a marketer. Thanks to Russ Klein, AMA CEO , for his take on the survey’s positive outlook, leadership opportunities– and even a few thoughts on what marketers can learn from Pokémon [hint: it’s not about finding rare monsters].

Leadership 40

Leadership Survey Enterprise Conference 40

PRSay

OCTOBER 2, 2017

According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source. You also can find audience data by researching independent studies like what the Pew Research Center offers. So how can brands build trust? Browser used. Device used.

Data 145

Data How To Storytelling Analytics 145

wiredPRworks

APRIL 20, 2022

In the book, David provides a step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams.

Marketing 118

Marketing Social Media Trends Instagram 118

Sword and the Script

FEBRUARY 6, 2018

I study organizational persuasion for a living and I knew this was not bona fide journalism. Some clever guy with a political bent bought a domain and polished up a site to look like journalism. There is something wrong with perpetuating erroneous information and dressing it up to look like journalism.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. Studying for a public relations or mass communications degree is the most traditional route into the industry today, but it’s not the only route. Download our free Path to PR Agency Leadership tip sheet.

Agency 88

Agency Energy Crisis Management Industry 88

Sword and the Script

DECEMBER 4, 2018

of studies and surveys – some of which I had a hand in producing – dissecting the results and connecting dots where it looks appropriate. Each statistic links to the blog post that covered that particular study or survey and links to the underlying source. In many cases, I’ve included a graphic from the original post or study.

Survey 104

Survey Marketing B2B Content Marketing 104

Deirdre Breakenridge

JANUARY 13, 2015

At Orate , we often hear that event organizers struggle to find female speakers for their events, particularly in the technology sector. There are far too few women in leadership positions, which often times are the positions event organizers target when they’re searching for speakers. Inside Higher Ed. January 7, 2014.

Conference 150

Conference Training Healthcare Policies 150

Deirdre Breakenridge

NOVEMBER 23, 2016

I’m able to catch up on what’s new in technology by walking through the exhibit hall. Book Reviews / Journal Research. Reading about their findings in peer-reviewed journals and offering your thoughts helps to continue the conversation. I look forward to the PRSA International Conference every year for so many reasons.

Skype 150

Skype Industry Storytelling Interviews 150

Wadds Inc.

JULY 6, 2022

Practitioners enter practice via a variety of routes ranging including administration, journalism, marketing, publicity, and social studies. To communicate effectively across a full range of platforms and technologies. To offer organisational leadership. To identify and address communication problems proactively.

Publicity 72

Publicity Ethics Training Education 72

PR 20/20

SEPTEMBER 17, 2019

Media and journalism. The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”. You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”.

Conference 97

Conference Marketing Case Study Content Marketing 97

Stephen Waddington

DECEMBER 30, 2019

A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. The issue of gender pay has continued to be explored since the IABC study with notable work by Linda Aldoory, Bettina Beurer-Zuellig, Glen M. Broom, David M.

Government 103

Government Education Print Ethics 103

PRSay

OCTOBER 12, 2016

With new technologies and innovations emerging every day, our roles become more challenging and complex. At the same time, this disruption creates more opportunity for brands to differentiate themselves, establish thought leadership and make stronger connections with buyers and influencers.

Communications 60

Communications Trends Leadership B2C 60

Business Wire

JANUARY 19, 2017

With over 50 years of industry leadership, Business Wire has established irrefutable trust from within the news market and has proven its thorough understanding of the needs of the digital age by creating a technologically sophisticated, patented distribution network.

Financial 164

Financial Video Consumer Data 164

Beyond PR

SEPTEMBER 29, 2017

As the Wall Street Journal reported , many of these wasteful ads ended up on sites with fake web traffic along with inaccurate conversion metrics driven by bots. If these studies were more accurate about defining earned media, I believe the numbers would be higher. “It’s time to grow up. “It’s time to grow up.

Media 57

Media Advertising Advertising Measurement 57

Sword and the Script

JANUARY 3, 2017

Freelance journalism is harder today than it was years ago. Yet, Erik’s perspective isn’t only limited to journalism. It used to be that one would study the works of people who had been giants in the field and who had become so through the strength and success of their work.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

PRSay

AUGUST 1, 2016

Many studies indicate that the industry still struggles to attract young Blacks, Asians, and Hispanics to pursue public relations as their career of choice, while there is a lack of diversity in management positions industry-wide. Census Bureau, by 2020, 36.5 percent of the U.S.

Resources 60

Resources Education Ethics Corporate 60

Sword and the Script

DECEMBER 30, 2017

One of my first pieces that got real traffic was a crisis case study from my former employer, which coincidentally was about dealing with a negative blogger. 2) 3 Studies that Challenge Marketing Assumptions [UML]. 4) The PR Opportunity for Brands as Publishers Tinker with Journalism. Focus is becoming a skill.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

PR Conversations

FEBRUARY 28, 2018

Analysis based on interviews with 40 CEOS highlights that “CEOs frequently return to the idea that communication directors urgently needed to enhance their core leadership skills. Finally, we should encourage practitioners to have an open mind about the benefits of academic study. Professionalism could, therefore be on the move.

Training 65

Training Ethics Data Analysis 65

Sword and the Script

AUGUST 21, 2018

Those experiences will be useful later, when you may earn a leadership position. The CMO points to her early experiences at PR agency as a foundation for her current leadership role in marketing. PR, marketing, sales and journalism. This interview with a CMO reminded me of that suggestion. Tell us how that happened?

Marketing 64

Marketing Data Interviews Agency 64

Maxim Behar

NOVEMBER 23, 2020

A month ago I published my new book The Morning After in Bulgaria and in it I focused not so much on the communication business, but on leadership. In fact, I've been doing this for at least 40 years - first in journalism and then in business. Are they only dealing with crisis PR in this sick time? Crisis PR has become commonplace.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

ImPRessions - Crenshaw Communications

JUNE 24, 2021

Since many B2B agencies work in the tech space, they’re also fans of clients’ technology, and sometimes their best critics. We collaborate with survey and other market research partners to create relevant insights and fresh data for clients to make news, share with customers, or drive a leadership position in their sector. .

B2B 278

B2B Leadership Survey Data 278

Maxim Behar

OCTOBER 15, 2023

Yeah, that was the first form which then evolved into me doing journalism. When I got my degree in foreign trade, my dad told me that I was not built for a salesman and I should focus on journalism and writing, which I love. Maxim: Rather, I think leadership should be horizontal. Host: You are in the leadership of the UNWE.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Stern + Associates

FEBRUARY 1, 2024

Leadership that Harnesses the Power of a Team Linda A. is a world-renowned expert on leadership and diversity-driven innovation. is an authority on stress management, diversity, equity and inclusion initiatives, leadership development, and women’s leadership within organizational environments. Hill, Ph.D.

Leadership 108

Leadership Ethics Education Technology 108

Sword and the Script

FEBRUARY 16, 2019

Reporting on the same study, Erica Sweeney noted for Marketing Dive that: “Most marketers, or 91%, think creative input is just as important as data in digital campaigns.”. Marketers have poured money into technologies that distribute content, but very little into technologies that help creative.

Creativity 77

Creativity Study Survey Advertising 77

Sword and the Script

MARCH 1, 2022

Or the Longview Journal in the case of this particular announcement. My impression is that he seems to be plugged into the market, open to market feedback and has experience growing and leading a technology company. Here’s a roundup of other news and links from the world of PR technology. PR tech news mentions.

Software 119

Software Case Study Advertising Advertising 119

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. .” ~ Jason Brown , PublicCity PR, Principal PublicCity PR 9.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

AUGUST 1, 2023

Meltwater’s generative AI capabilities are built on OpenAI technology, though the company has made it’s own investments in AI. Notified enhances investor relations platform Notified said it has “made significant investments” in its investor relations event technology and services team. The product is only available in the UK presently.

Software 122

Software Pitching Ethics Privacy 122