Presspage

AUGUST 24, 2023

Creating Scarcity in A World Of Abundance Porsche Nederland's content strategy follows Google’s YouTube model Hero, Hub, Hygiene. This principle, also known as the ‘Three H's’, is a content strategy framework developed by Google to optimize online video content and engagement on YouTube.

Storytelling 78

Storytelling Data YouTube Strategy 78

Prohibition

AUGUST 15, 2022

Since then, she has become extremely successful, gaining millions of followers on Instagram and YouTube, as well as launching her own fake-tan business and becoming fast-fashion brand Pretty Little Thing’s Creative Director. Molly Mae did an interview on my podcast, yesterday a soundbite from that interview went viral, she trended No.1

Crisis 62

Crisis Viral Government Crisis Communications 62

Melissa Agnes

JUNE 3, 2014

It also presents risks of viralization and losing very public control. In this particular case, within 4 days of the video being posted to YouTube, United Airlines’ stock price fell 10%, costing stockholders about $180 million in value. Interview with Taylor Guitars: The Power of Real-Time Communication.

Airlines 206

Airlines Crisis Wikipedia Social Media 206

Polaris

MARCH 6, 2015

Did you ever wonder why one YouTube sensation is able to turn a viral video into a sustainable business while most flame out after a one-hit wonder? Or how incredibly young entrepreneurs achieve success quickly, sometimes cashing out for billions of dollars after a few short years?

Airlines 100

Airlines Viral Sports Ethics 100

Waxing UnLyrical

JULY 18, 2019

Additionally, lack of brand awareness during a time of increasing “fake news” presented issues as there were some viral rumors questioning our nonprofit status, and operating and managing functions. She also interviewed a program participant served by Goodwill as part of that.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Contently - Strategy

DECEMBER 14, 2018

So you post the clip on your company’s new YouTube page. Unfortunately, hoping to go viral is not a video strategy. Every minute, 400 hours of video are uploaded to YouTube. If you are aiming for a 15-minute documentary with interviews, siphon off some of the footage for 30-second interviews with experts.

Viral 100

Viral Video Strategy YouTube 100

OnePitch

NOVEMBER 8, 2022

Collette is a news editor at Elite Daily where she’s in charge of assigning and editing trending news coverage of all things food, viral, tech, social media, and travel. Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. Her Inbox & Pitches. [00:02:30]

Pitching 90

Pitching Trends Travel System 90

Prohibition

JULY 10, 2019

The commercial went viral, was featured in almost all national publications and generated more than four million views on YouTube in just two days. They denied any safety concerns in all reactive statements and press interviews and pushed on as if it was “business as usual” – which has done them absolutely no favours whatsoever.

Fashion 75

Fashion Telecommunications Crisis Training 75

Shift Communications

DECEMBER 15, 2016

PR people often talk about ideas to make news go viral, but there is no way to predict or plan for when something will be a hit. I first pitched the news of ERA Real Estate’s new president & CEO to Erica Christoffer in July, and she quickly expressed interest in connecting with Sue Yannaccone for a video interview.

Print 60

Print Media Travel Wireless 60

Waxing UnLyrical

OCTOBER 17, 2011

200,000 YouTube views in one week. The campaign has brought our brand voice to life in a tangible way through our Twitter, Facebook and YouTube channels. While the viral nature of social media influenced the success of the Break Up, it was the campaign’s cross-channel approach that ensured it. Share of Voice reached 55%.

Publicity 87

Publicity Banking YouTube Social Media 87

wiredPRworks

NOVEMBER 10, 2016

And here's my interview that first appeared on the conference blog. The biggest misconception is that the campaign will go viral. Overlooking simple PR strategies like being interviewed by an influencer. Find out what influencers really want you to know as you discover best practices in influencer marketing – and management.

Marketing 65

Marketing Conference Advertising Advertising 65

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. “It all starts with which record you decide to break!,” ” says Antoniou. Go Online or Go Home.

Viral 88

Viral Marketing Guidelines Local 88

PR Conversations

APRIL 27, 2015

As everyone with a smart phone and Internet access can become a citizen journalist, PR pros position themselves to help organizations and individuals respond effectively when a misstep is caught on camera or goes viral on YouTube. Connect with Sean on LinkedIn or follow him on Twitter. ————————————————————————————————————————————–.

Film 40

Film Crisis Communications Ethics Crisis 40

PR Conversations

APRIL 27, 2015

As everyone with a smart phone and Internet access can become a citizen journalist, PR pros position themselves to help organizations and individuals respond effectively when a misstep is caught on camera or goes viral on YouTube. Connect with Sean on LinkedIn or follow him on Twitter. ————————————————————————————————————————————–.

Film 40

Film Crisis Communications Ethics Crisis 40

NewsWhip

NOVEMBER 11, 2021

That shows you the Timeline of public and media interest, and you can add content feeds of articles published on the web, posts from social networks such as Twitter, Facebook, Reddit, Instagram, and YouTube, and leaderboards of the websites, journalists, and subreddits that mention your brand. million by November 9th. .

Reputation 78

Reputation Brand Branding Reddit 78

MaccaPR

JANUARY 6, 2015

His post features tips for how your brand can use YouTube and other social media channels to conquer your competition. #3. On perhaps one of the most popular marketing topics of 2014 - content marketing - Maccabee published, " Become Epic with Content Marketing: Interview with author Joe Pulizzi."

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Waxing UnLyrical

DECEMBER 9, 2010

In my Internet & Mobile Strategy Lab class at Johns Hopkins University , my final group project for the semester was to create a “viral video&# about the JHU M.A. Does our video have the makings of a viral video? in Communication program. And of course, it worked. Probably not.

Video 87

Video Facebook Twitter Viral 87

ImPRessions - Crenshaw Communications

JULY 3, 2018

Only half those views are from YouTube; the other nearly two million are from the earned media and interviews it has generated in the mainstream press. I hate the word “viral” but it was coined for occasions like this. The three-minute digital video has racked up over four million views since its release last month.

Viral 168

Viral Policies YouTube Interviews 168

Buzzstream

JANUARY 17, 2018

If you’ve got some viral posts, then you’re ready for that “ebook.”. Designing an infographic is an excellent way of making your viral written content more popular and lifting up your posts that performed poorly. Slideshare receives 500% more traffic from business owners than Facebook, Twitter, YouTube, and LinkedIn.

eBook 108

eBook Infographics Pinterest How To 108

Prohibition

DECEMBER 17, 2021

This is the individual that is most likely to be interviewed by the media, and therefore becomes the “face” of your organisation and the representative of your brand. Domino’s Viral Staff Video. Several recordings of two employees joking about in the kitchen of one of their branches were shared on YouTube.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Contently - Strategy

AUGUST 30, 2022

Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. Is there a YouTube video that garnered thousands of organic views? Did one of your whitepapers go viral—backlinked by many notable websites? Which podcast episodes have the most downloads?

eBook 129

eBook YouTube Video Social Media 129

PR for Anyone

JANUARY 30, 2024

Her viral TED Talk titled “Let’s End Ageism” is currently on the cusp of hitting its two-millionth view. Ashton had her own apprehensions—she overcame these fears by diving into research, interviewing individuals over 80, and exploring the forces that frame aging solely as decline.

Technology 130

Technology Study Social Media Resources 130

MaccaPR

FEBRUARY 10, 2015

The Nashville-bred superstar has leveraged every element of her social identity – on Facebook, Twitter, Instagram, Tumblr, Pinterest, Vevo and YouTube – to make "1989" the #1 best-selling album of 2014. Imagine how far your brand could go with videos that spoke with, rather than at, your customers on YouTube with this level of feeling?

Social Media 48

Social Media Marketing Media YouTube 48

Contently - Strategy

APRIL 24, 2019

I interviewed all the people who would be stakeholders in our work,” she told us. “I The five-part series brought in close to 10,000 views on YouTube plus thousands more with social clips. There’s organic distro, the flashy side full of clever, funny, eye-catching posts going viral. Explore new distribution channels.

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88