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7 ways to get more mileage for your trade show social content AFTER the show

Communications Conversations

A few weeks ago, I attended my first trade show on behalf of a client in three years. It was a rather large trade show and I was tasked with social media strategy and execution during and after the show. But, for many brands, trade shows are still content goldmines.

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How B2B Marketing Can Get More out of Trade Shows

Sword and the Script

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. For all the wonderful capabilities in digital marketing and social media, there’s still something very special and tangible about connecting in person. The Importance of Hustling During the Show.

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B2B Marketing During a Pandemic Crisis: An Interview with Chris Schermer

MaccaPR

Mission-critical trade shows have ceased. Which channels should smart B2B marketers prioritize during this economic crisis – social media, online video, email? We know of B2B marketers who had planned on attending 100+ trade shows this year, but thanks to COVID-19 that was put on hold. I applaud all that.

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15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

Last week, I shared my news that I’ll be teaching social media at the University of St. I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). Now, she’s crushing it at Best Buy in social media marketing.

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The Unwritten Rules Of Technology Public Relations: A Beginner’s Guide?

Remote PR Jobs

Familiarize yourself with the journalist you are pitching to by finding out what they typically cover, reading their past articles and following them on social media. If you’ve arranged an interview or provided a sample, it’s OK to offer your help, but asking for coverage could backfire.

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How To Use Social Media At An Event

Beyond PR

With such a high concentration of news and innovation in one place, it’s no surprise that trade shows and other industry events generate a plethora of content. Combine social aptitude with almost limitless content, and you have the perfect opportunity for social media success. Live demos or interviews.

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What is Technology PR?

5W PR

This field involves a combination of media relations, content creation, event planning, and social media management to effectively communicate a company’s innovations, milestones, and values to the target audience. Social Media Engagement: Leveraging social media platforms for technology brands is a fantastic idea.