Contently - Strategy

FEBRUARY 12, 2024

You can promote newsletter subscriptions with pop-ups on your website, advertise on social, and incentivize followers with a referral campaign. The best email newsletters launch a new content offering to reach new audiences For nearly five decades, Money was a glossy finance magazine published by Meredith Corporation.

Financial 52

Financial Content Marketing Marketing Banking 52

Contently - Strategy

OCTOBER 24, 2019

You can promote newsletter subscriptions with pop-up on your website, advertise on social, and incentivize followers with a referral campaign. For nearly five decades, Money was a glossy finance magazine published by Meredith Corporation. But building an engaged email audience takes a great deal of time.

Financial 79

Financial Banking Content Marketing Writing 79

Sword and the Script

OCTOBER 22, 2019

over the next year; 40% of budget goes to paid media; 16% of budget goes to print media; 8% of budget goes to paid social media; 6% of budget goes to paid search; 4% of budget goes to display; and. I suspect, given the company Kantar keeps, the survey sample is heavily weighted towards advertisers, but still, the thinking is useful.

Marketing 65

Marketing Survey Study B2B 65

Stuart Bruce

JUNE 24, 2015

The reality (as I see it and experience it) is that PR has always been more in the truth business than advertising has. Advertising makes stories up and shares them.” ” The problem is that advertising is often better at telling stories, but that today people prefer the truth so PR needs to tell its true stories better.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Bad Pitch Blog

FEBRUARY 10, 2009

Dear Clients: As a PR professional of sorts, I know for a fact there is no greater satisfaction than your picking up a paper or magazine and flip to the page with your words in it, you know, the interview. So I put it to you, clients of ours: put your money where your mouth is! You want to be on the cover of the New York Times ?

Newspapers 41

Newspapers Web Airlines Print 41

Mindful Marketing

SEPTEMBER 11, 2015

I’ve always been a news junkie – my mother instilled a love of the news in me at an early age by always having newspapers and weekly magazines around the house. In this business, we’ve all had humorous client requests or reporters that have asked for things that seemed a bit out of bounds.

Marketing 50

Marketing Wireless Software Journalism 50

Waxing UnLyrical

JANUARY 13, 2011

When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. By switching to a blog we saved printing and distribution costs. But that was the case even with the internal print publication… unearthly, jaw-dropping amounts of it.

Blogging 68

Blogging How To Print Facebook 68

Bad Pitch Blog

MAY 23, 2007

I work at a business trade magazine - we cater to home improvement professionals in the U.S. Have you ever read a "story" like the above in a business magazine? A "story idea" that defies everything you have ever known about what actually gets written in a print publication? Friends are asking ¬ your house or mine? -

Pitching 40

Pitching Construction Exercises Retail 40

Sword and the Script

MAY 22, 2018

Each month Off Scripts interviews someone with a fresh perspective on marketing – details on how to get involved are at the bottom of this post. Advertising was extremely expensive. As a marketer, I wrote articles for trade magazines and did a lot of direct mail. Pre-Internet, that was because print ad space was so costly.

Marketing 62

Marketing B2B Print Technology 62

Presspage

NOVEMBER 6, 2017

Sixty cold calls result in three new magazine subscriptions. An in-depth interview with your CEO on her vision and goals for 2017 is picked up by several blogs and is widely read by your target audience. Putting a dollar value on media coverage and using it to compare with advertising costs is problematic for a number of reasons.

Measurement 97

Measurement Comparison Advertising Advertising 97

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. Nissan (largest indoor illuminated advertising billboard). ” (Source: Good Morning America ).

Viral 88

Viral Marketing Guidelines Local 88

Bad Pitch Blog

JULY 8, 2008

On top of that, smaller companies feel they don’t need advertising; they need PR for “earned” (free) media. BPB: As digital editor at a print magazine, we have to ask, what''s your opinion on the future of print media? BM: Well, I’m digital editor of a news organization that used to be a print magazine.

Print 43

Print Pitching Twitter Advertising 43

Journalistics

JULY 3, 2013

Most magazines (print and online) publish an editorial calendar – a detailed summary of the cover story, feature stories, or overall focus of each issue. Use Magazine Editorial Calendars for Inspiration. Consider putting “start work” dates on the calendar – or breaking the project down into individual assignments (e.g.

How To 52

How To Pinterest Resources Writing 52

MaccaPR

DECEMBER 19, 2016

We recommend that our clients advertise on at least one of their social channels to their target market. For business-to-business (B2B) campaigns, we almost always recommend LinkedIn and Twitter advertisements to reach business influencers and decision makers. Webinars - Create a webinar dedicated to the topic of your content.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

MaccaPR

MAY 3, 2019

How can marketers like you get your CEO or brand spokesperson interviewed on a podcast that’s heard by tens of thousands, or even millions, of listeners? And, just as challenging, how can you convince your CEO that securing a podcast interview could be as valuable for your company as an interview in "Bloomberg Businessweek?".

Company 113

Company Interviews Print Pitching 113

Cision

MAY 21, 2015

Hosted by Chris Brogan and the rest of Owner Magazine’s staff. Social Media Examiner’s Michael Stelzner helps your business navigate the social jungle with success stories and expert interviews from leading social media marketing pros. The Owner’s Mind. Learn from business pros and owners just like you. 5) Pam Moore.

Social Media 120

Social Media Marketing Pinterest Media 120

PRSay

JULY 31, 2019

It’s not just a matter of getting a version and printing it. Do research, have time, and don’t do a 45-minute interview and run out. She also holds a bachelor’s degree in advertising from the University of Georgia’s Grady College and a certificate in magazine and website publishing from New York University.

Journalism 121

Journalism Conference Internal International 121

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015.

How To 48

How To Media Print Real Estate 48

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. As a result print circulation has fallen dramatically.

Media Relations 115

Media Relations Media Print Newspapers 115