Karen Freberg

OCTOBER 17, 2021

Because of what I have to say about some of the findings and what it means to the future direction of our field. This was the article I got inspired to write about my thoughts. So, props to Tyler and Luke for doing this study. It was a very detailed mixed-method study. Did I get your attention? Let me tell you why.

Study 111

Study Journalism Interviews Conference 111

Solo PR Pro

DECEMBER 14, 2021

Bob Spoerl has been ingrained in the media industry for about a decade, starting first as a journalist before transitioning to “the dark side” as a PR professional a few months into his professional career. I remember I was this close to interviewing Barack Obama when he was a state senator,” Bob recalls. “I

Meeting 100

Meeting Journalism Interviews Employee 100

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

Don’t be too prepared for that CEO interview. One CEO told us that a PR consultant recommended “winging it” for an important media interview, lest he sound too scripted. For our CEO interviews, we prepare briefing docs, hold a prep session and practice interviews until a level of level is achieved.

Skype 149

Skype Interviews Viral B2B 149

Bianchi Biz Blog

JUNE 5, 2023

I am the Midwest Bureau Chief freightwaves.com , a software as a service (SaaS) business with a robust media operation that includes web and about 20 hours a week of live streamed TV. About 70% of my reporting focuses on trucking technology, specifically startups, electrification and autonomy. Any pet peeves with PR people?

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Meeting Automotive Media Transportation 75

Mindful Marketing

JANUARY 31, 2017

By Seedepth The media industry and journalism are experiencing significant change. The result is that the lines between opinion and news are becoming more and more blurred, and consumers of news are confused about which news outlets and stories to believe. Ian Bruce, VP corporate marketing at MongoDB says “Journalism is dying.

Journalism 50

Journalism Report Enterprise Interviews 50

PRSay

MARCH 7, 2024

For example, Barbie’s initial interviews with Margot Robbie, Ryan Gosling and Greta Gerwig revealed little about what the movie was about while galvanizing its intergenerational audience. Fashion and retail media included stories about brand partnerships such as Ruggable, Zara and Crocs.

Film 129

Film Marketing Sports Hotels 129

Flack's Revenge

MAY 14, 2019

We are often asked what it takes to succeed in PR, and about the client effort required. So, for anyone who’s asking, here’s a newsflash (actually, two, no extra charge): The media generally don’t care about your news. He cited data from recent studies: “Is the process of media relations getting harder?

Survey 195

Survey Journalism Agency Data 195

Prohibition

DECEMBER 22, 2021

The sheer number of memes that his affair with millionaire lobbyist Gina Coladangelo generated should probably win him a spot on the good PR list alone but in reality, there is absolutely nothing good about the video that his family/the general population had to see. It showed just how bad the app can be for the teens of today.

Crisis 146

Crisis Crisis Management Instagram Social Media 146

Deirdre Breakenridge

NOVEMBER 23, 2016

She was asking me about different careers in PR … what type of PR would suit her best and whether she should pursue agency or in-house communications work. As we began to chat about brands being immersed in tech and attracting the best talent, I found myself jotting down some notes. Book Reviews / Journal Research.

Skype 150

Skype Industry Storytelling Interviews 150

Sword and the Script

AUGUST 14, 2018

based reporters said, “fake news is making readers more skeptical than ever about what they read and see.”. The report didn’t break out numbers for the remaining challenges of “fake news, blurred lines between editorial and advertising, and issues around freedom of the press.”. 4) Emphasis on professional journalism.

Survey 102

Survey Report Media B2B 102

NewsWhip

AUGUST 9, 2022

One study in Singapore, for instance, found that COVID-19–related misinformation caused people to eat garlic and rinse their nose with saline as a way to avoid the disease at the expense of proven scientific prevention methods, such as social distancing. . Revealing who’s in charge, including possible conflicts of interest.

Government 78

Government Journalism Advertising Advertising 78

Wadds Inc.

JUNE 19, 2022

The Charitable Journalism Project studied seven regional communities in England and Wales through a mix of interviews and focus groups. The 40-page report spotlights six main findings about the future of the local news landscape. This lacks the ethics, rigour, and standards of an editorial environment.

Local 59

Local Report Newspapers Government 59

MaccaPR

JULY 8, 2015

really care about - the monthly. Paul Pioneer Press , the weekly. Paul Business Journal and, increasingly of late, Minnesota Business magazine. With the exit of former editor Steve Mollman, the MaccaPR blog was pleased to interview the new editor-in-chief of. Twin Cities Business , the daily Minneapolis. Star Tribune ’s.

Interviews 48

Interviews Radio Journalism Newspapers 48

PR Conversations

JULY 8, 2016

Methodology is of vital important in academic research studies, including those with a historical focus as I explore below in the 4th post in the PR Conversations History Week. My primary method of research was a series in-depth, oral history interviews with UK-based PR practitioners who have 10-20 years experience in the occupation.

Interviews 51

Interviews Ethics Education LinkedIn 51

Maxim Behar

APRIL 14, 2024

Interview with Economy.bg Your career covers various fields – PR, entrepreneurship, and diplomacy. I started working at the age of 13 and transitioned through quite a few exciting professions – carpenter and locksmith- while simultaneously studying in Prague at two universities – the Economic University and Charles University.

Writing 59

Writing Social Media Meeting Facebook 59

Deirdre Breakenridge

JANUARY 3, 2018

Reading has helped me to learn about myself as a professional and to take greater leaps with my brand. Little did I know it would not only challenge the way I think but also how I go about problem solving. The interviews with business leaders are eye-opening. These action-oriented books are the kind that makes you go Hmmm.

Crisis 0

Crisis Journalism Hotels Case Study 0

PR Conversations

JULY 8, 2016

Methodology is of vital important in academic research studies, including those with a historical focus as I explore below in the 4th post in the PR Conversations History Week. My primary method of research was a series in-depth, oral history interviews with UK-based PR practitioners who have 10-20 years experience in the occupation.

Interviews 40

Interviews Ethics Education LinkedIn 40

PR Conversations

JULY 8, 2016

Methodology is of vital important in academic research studies, including those with a historical focus as I explore below in the 4th post in the PR Conversations History Week. My primary method of research was a series in-depth, oral history interviews with UK-based PR practitioners who have 10-20 years experience in the occupation.

Interviews 40

Interviews Ethics Education LinkedIn 40

OnePitch

SEPTEMBER 20, 2022

During the episode, Lisa breaks down her beat at Protocol, talks about the change in climate news coverage over the last 10 years, her process for reviewing & saving pitches, and more. . Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. Her Beat at Protocol. [00:02:02]

Agriculture 76

Agriculture Pitching Interviews Technology 76

Cision

MARCH 17, 2017

This week, Crosby sat down with me to discuss celebrating greatness in a difficult industry, separating your work from your personal value, and staying top of mind by doing things worth talking about. I discovered public relations while pursuing my master’s degree in Communication (spurred by my undergrad focus in Media Studies).

Fashion 227

Fashion Travel Interviews Instagram 227

Buzzstream

MAY 2, 2024

This post isn’t about writing a media pitch because we’ve already done that. In our post about building your own media list , we discuss the importance of verifying a target journalist’s industry (and contact information). The most recent news story is about new USDA news. Some journalists love to get pitched great stories.

Digital PR 62

Digital PR Report How To Pitching 62

Sword and the Script

JANUARY 14, 2017

In my experience, how a B2B company talks about its product is just as important as how much it talks about its product. Paid Social: Cliff Notes to 3 Social Media Studies. Trust Economy: Summaries to 4 Content Marketing Studies. Cassidy writes: “A study by Hubspot and Outbrain offers data about what’s working now.

B2B 60

B2B Pitching Survey Study 60

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Studying for a public relations or mass communications degree is the most traditional route into the industry today, but it’s not the only route. I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more. This was back when the internet was in its infancy.

Agency 89

Agency Energy Crisis Management Industry 89

Bianchi Biz Blog

NOVEMBER 14, 2022

In my industry analyst role, I’m studying the latest in advanced propulsion with a focus on efficiency and performance advancements in internal-combustion engines and electric-vehicle propulsion systems. How long have you been in journalism and how did you get started? What story or stories are you most proud of?

Automotive 81

Automotive Engineering System Media 81

Prohibition

DECEMBER 22, 2021

The sheer number of memes that his affair with millionaire lobbyist Gina Coladangelo generated should probably win him a spot on the good PR list alone but in reality, there is absolutely nothing good about the video that his family/the general population had to see. It showed just how bad the app can be for the teens of today.

Crisis 62

Crisis Instagram Social Media Facebook 62

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. A public relations 101 course in college really attracted me to the field of study. I was studying acting at the time. Rapid Fire Round.

Crisis 0

Crisis Reputation Study Social Media 0

Sword and the Script

MAY 5, 2020

That seems about right for this strange new dimension we are living in. There just wasn’t (and still isn’t) much coverage about the PR technology community, and so about a year ago , I started summing up the vendor announcements on the first Tuesday of every month. Propel is a startup based in Israel.

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Pitching Survey System Technology 84

Cision

FEBRUARY 4, 2016

In this interview, Verónica, who leads PR agency Porter Novelli’s health and wellness practice in Mexico City, opens up about practicing PR in Latin America, her passion for healthcare communication and her transition from journalism to PR. But for Verónica González, the challenges present greater rewards. Rapid Fire Round.

Healthcare 120

Healthcare Print Agency Journalism 120

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. I’ve always been an avid consumer of journalism and loved writing. Being strategic and selective about what to pitch and when.

Fashion 120

Fashion Pitching Journalism Social Media 120

Landis PR

APRIL 25, 2022

As the one-year anniversary of the crash approached, we interviewed Luke, created a pitch package with b-roll, put together a media list that covered local media, Texas media and media that covered the crash and helped CNS develop a case study for their website. Can you tell us about your background? The clients.

Local 52

Local Case Study Nonprofit Healthcare 52

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. It made sense that I should be in the nation’s capital to study public affairs and obtain more real-world experience, so I moved to D.C.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Sword and the Script

MARCH 3, 2020

Nothing matters more than getting every piece of content about their own brand, as soon as it is published,” wrote Miguel Martinez , PhD., b) Getting on the same page about storytelling via MuckRack and Michelle Garrett. And what are we actually talking about when we use the word ‘storytelling?’”.

Pitching 78

Pitching Instagram Survey Data 78

The Proactive Report

JUNE 20, 2015

Writing a press release and posting it on the wire doesn’t get your media coverage anymore. In fact, according to the 2015 Cision Social Journalism Study only 6% of PR pros still do that. This is a marvelous opportunity to connect with them online and discover what they’re writing about or looking for.

Twitter 100

Twitter Media Relations How To Media 100

Sword and the Script

DECEMBER 10, 2019

Marketers will begin to more fully embrace concerns about sustainability and will show more courage in implementing changes across their marketing strategies and their organizations.”. The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media.

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Marketing Content Marketing Advertising Advertising 100

David PR Group

AUGUST 3, 2017

I’m sure my fellow PR pros, and many others, have also watched the actions of the White House press office with a combination of bewilderment and “you’re kidding me, right?” It’s been studied. And while it is often learned outside of a journalism school incubator, it doesn’t mean that any Wall Street guy is qualified to do it.

Interviews 70

Interviews Report Journalism Media Relations 70

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. Media relations needs to be two-way.

Media Relations 115

Media Relations Media Print Newspapers 115

Mark My Words

DECEMBER 29, 2015

Cannes Lions was all about purposeful brands. Beyoncé , rated as 2015’s most powerful female musician, hasn’t given an interview since 2013. 2016 will be about responsibility. Oh to have been a fly on the wall at the annual Christmas mingle between the Labour leadership and the press. Forget authenticity.

Journalism 60

Journalism Wikipedia Film Interviews 60