The Hoffman Agency

AUGUST 12, 2021

By Elise Harrell, Intern. When interviewing here, it felt like the right fit. The people (now some of my incredible colleagues) who interviewed me made me feel comfortable and truly right at home – which has now trickled into my internship. Do I research it?

Internal 36

Internal International Storytelling Interviews 36

The Hoffman Agency

AUGUST 10, 2023

The Hoffman Agency is all about the crossroads of storytelling and innovative tech. After several emails back and forth, Lou quickly set up times for me to meet with him and the team at the agency. I could not have asked for a more genuine, passionate team to interview with, and I am still elated about it (thank you, Ron!).

Case Study 36

Case Study Storytelling Television Energy 36

The Hoffman Agency

AUGUST 10, 2022

By Kristin Greenfield, Intern. During the interview process, I was wowed by the care they took in seeking applicants who would be a good fit with the rest of the team. I’ve also had the privilege of receiving direct instruction from our CEO and founder Lou Hoffman himself by attending his storytelling workshops.

Travel 36

Travel Storytelling Meeting Internal 36

wiredPRworks

APRIL 20, 2022

Storytelling success stories. An international bestseller with nearly half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. How did they meet?

Marketing 118

Marketing Social Media Trends Instagram 118

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Whether it is handled by an internal team or an external agency, PR is a useful brand-building tool for startups, especially for B2B companies. Or you meet an influential person whom you can tap later to speak on behalf of your business model or brand. But does a startup business always need to hire a PR agency? The answer is no.

B2B 232

B2B Agency Energy Media Relations 232

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Ethical Voices

OCTOBER 24, 2022

I started my PR career interning at The McCray Agency in San Diego and ended up graduating early to start my PR career there. But really, it’s every time and every day taking a look at those old reporter five Ws and an H and figuring out, yes, this could make a great PR story, but should I ask this person if they want to be interviewed?

Ethics 50

Ethics Interviews Advertising Advertising 50

Bianchi Biz Blog

MARCH 11, 2024

As an anchor I anchor two shows daily, covering national and international headlines, breaking news, business and health. The more people I get to interview, the merrier. I’ve been in journalism for 12 years, with a large part of that being in broadcast and digital storytelling. My name is Laura Harris.

Automotive 92

Automotive Meeting Report Journalism 92

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge. Goodwill Approach.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Shift Communications

OCTOBER 17, 2014

This means sitting in on a lot of meetings, listening for needs and opportunities. It’s because I’m running from call to meeting to call and so I don’t get a chance to witness, and to cheer, for the wins as they happen. If we’re not getting results, it’s usually either a storytelling issue or a target issue. To your clients.

Agency 146

Agency Pitching Training Meeting 146

Ethical Voices

JULY 31, 2023

I also consider myself a storyteller at heart. Back then, our biggest challenge really was walking into these new business meetings and trying to convince potential clients about the importance of marketing to multicultural audiences. We discussed this internally. Listen to the full interview, with bonus content, here.

Ethics 72

Ethics Communications Community Education 72

The Hoffman Agency

FEBRUARY 1, 2021

I once had a client stand up in a meeting, bang on the table, and bellow, “ For Christ’s sake — how difficult is it to get in The Times? ” The client was desperate to get some exposure in it (for himself, I’d add — he was expecting an interview with the publication), but had little to no regard to the editorial integrity involved.

Publicity 36

Publicity How To Agency Pitching 36

Ishmael's Corner

JUNE 8, 2015

Surrounded by crystal waters, a sea of yachts and the lingering aroma of freshly baked bread, I never anticipated entering an intellectual coliseum during my time at the International Cannes Film Festival in France. Every day I had the opportunity to meet aspiring filmmakers and marketers from all around the world in the Marché du Film.

Communications 60

Communications Film Guidelines Pitching 60

Communications Conversations

MAY 3, 2016

She is particularly interested in pursuing a career with an international nonprofit that works to alleviate poverty and improve educational opportunities around the globe. She’s done an extensive survey and in-dedpth interviews. When you meet Justin, you know there is something special about him. Justin McClanahan, @MNrube.

Sports 0

Sports Leadership Internal International 0

PR Job Coach

NOVEMBER 26, 2020

He advises corporate executives and boards on modernizing their culture to meet the changing needs of customers, but does it with examples of history, literature, philosophy and poetry. Craft a Narrative to Make People Feel Something As Patti and Scott both emphasized, we are all storytellers. The network is the way in.

Corporate 274

Corporate Leadership Advertising Advertising 274

Prohibition

FEBRUARY 14, 2023

Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience. They can provide news and press releases, blogger and influencer outreach, thought leadership, internal communications, broadcast, and more. A Tech PR agency can help you do this.

Strategy 62

Strategy Brand Branding Technology 62

Karen Freberg

NOVEMBER 4, 2018

Interviewed with the media about experience working with The Breeders’ Cup. The teams would meet up at the event a bit early so they would be able to meet with the BC team and then get their run of show list of must have pieces of content to be shared across the different platforms.

Social Media 52

Social Media Video Conference Analytics 52

5W PR

JANUARY 31, 2024

Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture. PR specialists pitch stories, arrange interviews, and share press releases to secure positive media coverage for the company or its products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Communications Conversations

AUGUST 31, 2018

And, more to the point, I’ve been MEETING with more of these people. Others I’m meeting for the very first time. I’d also call or meet sources – trying to find stories. P.S. why are there so many meetings. I left the interview thinking “Man…wouldn’t it be neat to work at a company like that?”

Media 112

Media Journalism Report Video 112

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

First came a White House meeting, followed by a CNN town hall and a 17-minute school walkout in March. They knew the press would want fresh faces for interviews, so they organized a deep bench of media-savvy spokespersons and messages for journalists and news crews. IHOP wasn’t the only winning brand in the food service category.

Fashion 255

Fashion Reputation Social Media Brand 255

PR Conversations

MAY 9, 2017

Next, it was internal communications, and I loved that area, too. When it comes to specific (international and national) organizations, the Red Cross and Médecins Sans Frontières‎ come to mind. I think the fundamentals remain the same as today: The ability to provide strategic counsel, and excellent writing and storytelling skills.

Energy 53

Energy Measurement Internal International 53

Onclusive

DECEMBER 22, 2017

Media’s Executive Editor of Content Strategies, recently sat down with AirPR to discuss sponsored content, PR, storytelling and the future of the industry. Jon: “It’s all about storytelling and I’ve been telling stories in one way or another my entire life. The post AirPR Interview Series: Jon Gelberg, Inc. Jon Gelberg, Inc.

Interviews 294

Interviews Strategy Content Marketing Advertising 294

NewsWhip

MAY 12, 2021

So, Creators League Studio is an internal content studio for PepsiCo, and we work primarily with Pepsi beverages, so Pepsi, Mountain Dew, LIFEWTR, bubly, so working on fun beverage brands. And, so now we have a whole process where within our internal studio, we meet once a week to discuss those trends and what we’re seeing.

Trends 78

Trends Brand Branding Reddit 78

Maxim Behar

MARCH 6, 2022

In an exclusive interview with the Indian Valasys Media, Maxim Behar revealed his secret to success: individuality. I have been the President of the International Communications Consultancy Organization (ICCO) and now am currently in the Executive Committee of ICCO, in the Chair for International Growth.

B2B 52

B2B Communications Media Newspapers 52

PR Conversations

OCTOBER 20, 2015

The people I get to interact with on a daily basis are fantastic, and I love meeting new people. Everyone I meet has her or his own story to tell, and these shared narratives influence my perception of our field. We have great discussions at its meetings. Every day means something different and new. Definitely.

Conference 40

Conference Meeting Case Study Film 40

Polaris

DECEMBER 4, 2014

Shawn Achor is funny—laugh-out-loud funny—and a great storyteller to boot. Amy Lockwood is a former marketer who now works in international development. In her TED Talk, Cuddy shares a powerful method for boosting your confidence just before an important presentation, job interview or business meeting.

Marketing 220

Marketing Content Marketing Agency Storytelling 220

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media.

Media Relations 115

Media Relations Media Print Newspapers 115