Scott Public Relations

APRIL 2, 2020

Young people in the study: Consume significant media, but news is not a primary category in that consumption. Have they thought about getting health care insurance once they are no longer your dependents? When they were away at college, we sent them their mail-in ballots and information on local candidates that were on the ballot.

Insurance 71

Insurance Insurance Healthcare Technology 71

OnePitch

NOVEMBER 17, 2022

She now conducts proactive media strategy and builds thought leadership programs for clients in digital media and consumer tech. The post Building a Media Strategy with Cassie Lawrence, JSA+Partners appeared first on The TypeBar. Read below for the entire interview with Cassie: . PS: you can recommend yourself too.

Strategy 52

Strategy Real Estate Media Pitching 52

ImPRessions - Crenshaw Communications

SEPTEMBER 12, 2017

Every so often a public relations team comes up with PR stunt that earns stellar media coverage. million to local customers. It was part of a summer 15th anniversary promotion to challenge the local baseball team into winning 15 straight games. Local Author Stages Book-Signing at Favorite Retailer… 7-Eleven?

Brand 136

Brand Branding Local Hotels 136

Mora Communications

AUGUST 31, 2015

If you’re resourceful and inventive enough, you can come up with an interesting story, hook, or idea that will interest the national media. I know you think that you could never garner national media – your story’s simply not exciting enough. But you’re wrong; you can interest the national media.

Media 49

Media Local Insurance Insurance 49

Beyond PR

APRIL 5, 2018

The other parts — how the media responds to your message , and what you do with that response are often overlooked and crucially important. If you don’t keep tabs on how the media and your targeted audience is responding to your message, then it begs these questions: How do you know that your outreach is effective?

Company 73

Company Media Crisis Insurance 73

ImPRessions - Crenshaw Communications

OCTOBER 7, 2016

Recently, a client who met with staff in a remote office heard about a first-of-its-kind study being conducted by the local team in collaboration with a nearby university. For “deals” shopping app Retale, we’ve made media noise each time we hit a downloads goal. Make the most of media monitoring.

Publicity 149

Publicity Insurance Insurance Interviews 149

Sword and the Script

SEPTEMBER 18, 2018

Today, she works for ALM Media , a publisher which grew its roots in trade publications for the legal community, but now owns titles beyond just legal including financial services, insurance, and consulting. It was also a challenge finding a unique way for the external media to be comfortable talk with media sources (our editors).

Media Relations 68

Media Relations Media Insurance Insurance 68

ReimaginePR

APRIL 4, 2015

We didn’t talk too much about it or post it on social media sites. We called our Insurance Brokers (Cowan) and they put us in touch with our Insurance Company (Intact) and they were awesome. The adjuster said, “I’m going to find you someone really good, someone local. Blog fire good people insurance'

Insurance 120

Insurance Insurance Real Estate Hotels 120

Scott Public Relations

SEPTEMBER 26, 2018

Third-party vendors often cannot access a patient’s medical record, do not consult with their regular physicians, and may be unfamiliar with resources available locally to patients. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Healthcare 40

Healthcare Insurance Insurance Guidelines 40

PR Fuel

FEBRUARY 25, 2022

Most of the time, local and national outlets will simply ignore most of these releases. Writing a great press release can be complicated though, and most media professionals start out by using press release samples. They can help you learn ways to navigate media landscapes and get people’s attention.

Product Launch 105

Product Launch Travel Interviews Writing 105

Solo PR Pro

JANUARY 17, 2023

I also saw a niche for solo PR consultants with my specialties — media relations, crisis communications and community outreach — in my area. My major considerations were income loss and replacement, making sure my son and I transitioned to my husband’s health insurance and sharing my new role with my network to build business.

Agency 109

Agency Travel Groups Community 109

Reputation Us

APRIL 17, 2019

Before joining RepUs, Hutchison served as a Vice President at several regional and national commercial banks, an advisor for a large insurance and investment management firm, director of investor relations for an innovative nonprofit organization, and a recruiter for Oregon’s top-ranked MBA program.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Solo PR Pro

JANUARY 14, 2020

2) If you're coming from the news media you are probably used to being overworked and underestimating your value. My advice would be that the fastest and least expensive way to generate leads is to speak locally through workshops.Chamber of Commerce. Local colleges partnerships. It worked out better than I could have hoped.

Insurance 110

Insurance Insurance Banking Groups 110

Cision

MARCH 1, 2016

A 2014 article in the Journal of Developmental Entrepreneurship poses an interesting question: although “social media” is an umbrella term used to describe an array of applications, how many do PR practitioners actually use/put a value on? Of course digital media adds an unprecedented speed to a crisis that must be accounted for.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Communications Conversations

JANUARY 12, 2021

I’ve been publishing it now for six years ( here was the first post ) and it’s been a fantastic way for me to meet new people in the worlds of PR, marketing and social media. Brian Grace, Nationwide Insurance. You might recognize the name–Kelsey used to be a media personality with FOX-9 locally.

Banking 78

Banking Sports Meeting Insurance 78

Solo PR Pro

JULY 26, 2022

In 2013, she opened her solo firm Nova Communications, where she consults with companies of all sizes — from startup consumer apps to billion-dollar global tech giants — on their social media and communications programs. Could your new home be a potential source of new business, or a good place to hire support locally?

How To 52

How To Travel Insurance Insurance 52

MaccaPR

JUNE 16, 2016

While the decision tree for these physicians wasn't suprising (proximity to the patient's home, insurance coverage, etc.), Vertical social networks incorporate elements of open access social media platforms – think Facebook and LinkedIn. The Promise of Vertical Social Networks for Marketers.

Social Media 48

Social Media Healthcare Marketing Media 48

PR 20/20

JUNE 26, 2018

At PR 20/20, we work with clients across industries—from manufacturing and distribution, to healthcare, insurance, finance, real estate, technology and more. Monitor and read earned media placements, read leadership’s social updates, and track where those good reads are posted in the start of a media database.

Industry 58

Industry Insurance Insurance Resources 58

PR Job Coach

MAY 28, 2011

If you have not already done so, consider using one or more of today''s social media platforms like Linkedin or Facebook to “hard wire” your network and those you meet in your membership associations. To insure that folks get to know you well, it is important to meet face to face and not merely Facebook to Facebook. Go pro bono.

Insurance 111

Insurance Insurance Crisis Management Meeting 111

PR Job Coach

NOVEMBER 27, 2009

As you meet people and make friends add them to your network using today''s social media tools such as Linkedin, Facebook, Plaxo, Ning, etc. Besides being a great writer, insure that you know what are the tools and how to acquire and use them to sustain a competitive edge. To be well spoken and written requires being well read.

Training 106

Training Publicity Insurance Insurance 106

PR Job Coach

OCTOBER 24, 2009

Get active in your local PRSA, IABC, Social Media, Publicity Club organization or chapter of your choice. If you are there, insure it is on your terms. Here are some rules of the road. If you have not done so already, network and keep building your network. Get out and meet other colleagues. Go to meetings and engage.

Insurance 100

Insurance Insurance LinkedIn Google 100

Communications Conversations

JANUARY 13, 2017

She’s an active networker (I saw her once at a local coffee shop meeting with a mentor she arranged all on her own). It also allows me to focus a lot more of my time on our social media capabilities, which has been just a portion of my role in the past. We have to be human with our social media followers.

Insurance 60

Insurance Insurance Social Media Corporate 60

PR for Anyone

JANUARY 5, 2022

Are you looking for strategies to pitch the media today? Insurance requirements – Minimum crash coverage requirements are now in effect. If you are an insurance agent, this is a great time to pitch a story about this. Check out the new laws in your state and see what you can pitch to the media TODAY. Happy New Year!

Pitching 130

Pitching Strategy Publicity Media 130

Waxing UnLyrical

MAY 2, 2014

Suzy underwent a second surgery fairly quickly (the first was done less than a week after we first saw the tumor, to excise it from her mouth)—this second one was a “partial mandibulectomy ,” which means part of her jaw was removed to ensure there were no local cancer cells left. The good news is that as of now, Suzy’s radiographs, etc.,

Community 105

Community Insurance Insurance Facebook 105

Reputation Us

SEPTEMBER 7, 2016

From cyber attacks, to hurricanes, to mergers gone wrong; the negative headlines seem to rule the front pages in media outlets across the CU world. A local newspaper reporter picked up the incident from a police report and then two TV news stations did follow-up stories. Then the last piece, although important, is the media.”.

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

Maxim Behar

JULY 26, 2021

Also - the German market, thanks to the support by the German-Bulgarian Chamber of Industry and Commerce (GBITC) and of course the Ministry of Tourism and the Ministry of Health to add Bulgaria in the list of the German National Association of Health Insurance Funds (GKV-Spitzenverband) in 2019. That is why we now need a very clear strategy.

Tourism 52

Tourism Hotels Brand Branding 52

David PR Group

JUNE 27, 2014

How much insurance should the drivers carry? Local police in South Florida started citing ridesharing drivers and in some cases impounding their cars. Neither Uber nor Lyft joined any of the local chambers of commerce or made any visible connections to charities or other community groups. And then came the citations.

Technology 40

Technology Local Crisis Management Crisis Communications 40

Waxing UnLyrical

NOVEMBER 14, 2016

In today’s society, news comes to us very quickly through social media platforms such as Facebook, Twitter, and the Internet. The insurance company in the contest gives $1 million dollars to a group of lucky winners, whose task is to simply retweet Esurance’s page on Twitter. You can check out my PR portfolio at [link].

Insurance 40

Insurance Insurance Course Television 40

Flatiron Communications

FEBRUARY 16, 2015

” Sadly, for every media outlet that reports on corporate mistreatment of low wage workers, there are countless others who trumpet a fine-tuned mantra of employers’ rights and government overreach. .” There are simply too many other “media” to neutralize even the most shocking, well-documented news report.

Crisis Management 28

Crisis Management Crisis Insurance Insurance 28

Stuart Bruce

MARCH 16, 2015

Several, but not all of these organisations, also offer benefits such as template contracts, discounted business and professional indemnity insurance, limited free legal advice and discounts on a range of other services. Membership benefits for PR professionals. Currently I’m paying £297 a year to be a member of the CIPR and PRCA.

Publicity 60

Publicity Ethics Insurance Insurance 60

Solo PR Pro

SEPTEMBER 9, 2014

There’s a big ALS clinic at Emory University, and representatives of the local ALS Association are present there every Friday – the day many patients are diagnosed each week – to provide immediate support and guidance. Some of it is covered by insurance, but much of it is not. This was all about the ego of the participants.

Study 65

Study Insurance Insurance Financial 65

Communications Conversations

AUGUST 31, 2018

Since the beginning of the year, I’ve noticed a distinct trend: more former media folks making the transition to the PR/social side. In many ways, the media isn’t the best place to work right now. Vineeta Sawkar, senior media relations manager, University of St. Media still need content.

Media 112

Media Journalism Report Video 112

ImPRessions - Crenshaw Communications

JANUARY 23, 2018

The insurance industry is a perfect case for this differentiation, as a recent New York Times piece points out. Social media output can also lead to traditional media coverage, like this response by the New York Mets to a prom request from a local student.

Consumer 168

Consumer Brand Branding How To 168

The Stalwart Blog

APRIL 26, 2020

If this is your first time watching, we invite you to look out for the social media posts that we’re putting out every day announcing upcoming shows, topics, speakers, and that way, so you’ll kind of know what’s coming. If you’ve been watching any of the local media, you know that PR crises can take place.

Crisis 78

Crisis Local Facebook Social Media 78

Solo PR Pro

JANUARY 7, 2020

You can specialize in a single area, such as media relations, crisis communications or social media, or offer a broader range of services. Will your clients be local, national or international? Whatever, you decide you should be able to succinctly tell someone what you do. Who will you serve?

Insurance 53

Insurance Insurance Resources Crisis Communications 53

The Hoffman Agency

JULY 23, 2019

The problem is, attributing a valuable business outcome (for the sake of argument, let’s use ‘sales’) to the outcome of most PR activity (which, in the vast majority of cases is still media coverage) is virtually impossible. In that way, you can equate and investment in public relations as insurance. But it can do.

Measurement 28

Measurement Insurance Insurance Reputation 28

Cision

NOVEMBER 16, 2015

Heidi Bullock, VP of Demand Generation at Marketo elaborates Meyer’s point by recommending frequent testing to insure that customer segments are accomplishing your desired endstates. In case you missed it, technology changes at a pretty rapid pace — particularly communication platforms such as social media channels.

Measurement 120

Measurement Resources Technology Examples 120