wiredPRworks

APRIL 9, 2018

Wondering how social selling training for insurance agents and financial advisors really works - and how it can work for you to attract leads, convert sales and build referrals? Register for “Ultimate Social Selling Webinar for Insurance Pros” today! . 78% outsell peers who don’t use social media. at Social Media Week Berlin.

Insurance 45

Insurance Insurance Financial Training 45

Prohibition

SEPTEMBER 2, 2022

From fighting ageism in the media to educating the public about UV rays, here’s a look at the August campaigns that caught our attention. Dove have reacted to the recent controversial firing of Canadian news anchor Lisa LaFlamme with their #KeepTheGrey social media campaign. Getting Rick-rolled by CSAA Insurance.

Social Media 62

Social Media Insurance Insurance Media 62

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Insurance (Providers) -> (Auto insurance, Health insurance, Home insurance, Other insurance). The post How to Improve Your Social Media Targeting appeared first on Cision.

Social Media 233

Social Media How To Insurance Insurance 233

PR for Anyone

APRIL 28, 2020

What is the media looking for during this pandemic? Part One of ‘What the Media is Looking for During This Pandemic’ Everything is being impacted right now. Part One of ‘What the Media is Looking for During This Pandemic’ Everything is being impacted right now. If it's a business-based media outlet, give them business advice.

Real Estate 130

Real Estate Media Insurance Insurance 130

NewsWhip

SEPTEMBER 21, 2023

The days of relying solely on hindsight to understand media trends are both literally and figuratively behind us. Back to the future Traditionally, media monitoring was like looking in the rearview mirror. Back to the future Traditionally, media monitoring was like looking in the rearview mirror.

Analytics 88

Analytics Media Crisis Insurance 88

Bianchi Biz Blog

APRIL 3, 2023

AN hired me as the finance and insurance reporter in 2015, and I’ve been moving around the newsroom ever since. I covered and edited our finance and insurance stories, and I was a member of our retail team, covering dealer trends and some of the largest dealership groups, AutoNation, Group 1 Automotive and Asbury Automotive Group.

Automotive 77

Automotive Meeting Report Insurance 77

wiredPRworks

SEPTEMBER 21, 2017

Where can you find a digital marketing transformation webinar for insurance sales rep pros? Inspiration: How Barbara went from the absolute worst group insurance sales rep in the company to winning a sales trip to Hawaii – in 18 months. at Social Media Week Berlin. You’re not alone.

Insurance 40

Insurance Insurance Marketing Conference 40

Communications Conversations

SEPTEMBER 21, 2021

So today I wanted to showcase 8 wonderful women who are making a big impact in the social media world here in Minnesota–for a number of different reasons. Gabriela Winkels, social media associate manager, Land O Lakes. We could all stand to champion our young talent a little more, publicly, here on social media!

Social Media 146

Social Media Marketing Media Insurance 146

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. Possibly, you’re confused about the differences between press releases and media pitches and which approach is right for you. What is a Media Pitch?

Pitching 83

Pitching Writing Film How To 83

Medianet Australia

APRIL 10, 2024

In this interview, Alex recalls just how her start in insurance landed her a role in one of the most recognisable art, culture and entertainment publications in Australia—and beyond. This week, Medianet is joined by Refinery29 Australia’s Culture Editor, Alexandra Koster.

Interviews 52

Interviews Insurance Insurance Publicity 52

wiredPRworks

JUNE 8, 2016

I'm excited to present LinkedIn social selling marketing strategies for financial services and insurance pros at MDRT's annual conference in Vancouver!! My ties to the life insurance and financial services industry run deep – going back to being a national sales trainer for a life insurance company. Here's my press release.

Insurance 40

Insurance Insurance Financial LinkedIn 40

PRSay

JUNE 11, 2019

Insurance industry innovations. I was reminded of this trend this past October, when I attended InsureTech Connect in Las Vegas, an annual showcase for the latest technology in the insurance industry. PR professionals who represent insurers must now be versed in many new kinds of car insurance.

Insurance 136

Insurance Insurance Sports Telecommunications 136

Solo PR Pro

MARCH 26, 2024

Your overhead costs encompass various elements such as office space, equipment, rent/mortgage, utilities, computers, technology, and tools such as media databases, email, website, and subscriptions. It's also essential to account for expenses like healthcare insurance, business insurance, accounting fees, and taxes.

Insurance 68

Insurance Insurance Financial Healthcare 68

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Cultivate media and influencers. Gather intelligence.

B2B 170

B2B Social Media Media Education 170

PR for Anyone

JUNE 23, 2021

The media is covering the story right now anyway, add a new perspective or angle to an already trending story. Showing your expertise on that hot topic is a simple way to get yourself attention from the media. See how Patricia Mickus, travel agent, used her expertise in travel and current events (a hurricane) to land in the media.

Travel 130

Travel Television Insurance Insurance 130

Cision

DECEMBER 1, 2017

As much as any of the other press release building blocks — an eye-catching headline, dateline, clear source, specific media contact — a good boilerplate, or “About Us” statement, helps tell a full story to your media and consumer audience. Farmers Insurance : [link]. The Social Butterfly. AutoNation, Inc. : [link].

Examples 225

Examples Insurance Insurance Fashion 225

Cision

SEPTEMBER 23, 2016

Today, Gabriel covers business, technology, and IT as a freelancer and regularly contributes to BAI Banking Strategies, Channel Partners Online and Insurance Networking News. Do you use social media like Twitter or Facebook to gather leads and story ideas? The Cision Media Research Team maintains a database of more than 1.6

Technology 120

Technology Pitching Insurance Insurance 120

Mark My Words

JULY 26, 2023

We live in a corporate world now and raising money, getting insurance, all those other factors exist on social media, where mainstream media has not got the same power.” To be that iconic actor who has oodles of talent to regain his position as one of the A-listers of Hollywood? “Sadly not.

Insurance 60

Insurance Insurance Interviews Corporate 60

PRSay

JUNE 23, 2021

While law enforcement and other experts strongly advise against paying a ransom, the decision ultimately rests with the company and possibly its insurance carriers. Getting this extended team on board, up to speed and on speed-dial before they are needed will only add to their value and save precious time when a crisis happens.

Crisis 141

Crisis Insurance Insurance Exercises 141

PR for Anyone

OCTOBER 19, 2021

This tactic is one of the easiest ways to get media exposure for your business by taking what is already in the news and bringing it home (to your local market) and/or establishing yourself as the expert on that topic. . A media cycle starts with a breaking news story. Think outside of the box to bring a national story home.

Real Estate 130

Real Estate How To Publicity Insurance 130

Cision

NOVEMBER 29, 2017

As much as any of the other press release building blocks — an eye-catching headline, dateline, clear source, specific media contact — a good boilerplate, or “About Us” statement, helps tell a full story to your media and consumer audience. Farmers Insurance : [link]. The Social Butterfly. AutoNation, Inc. : [link].

Examples 167

Examples Insurance Insurance Fashion 167

Scott Public Relations

MARCH 4, 2020

The result is that health outcomes for large parts of the population are getting worse because they cannot afford the basic health services they need to be healthy, as they struggle to pay for medicine, surgeries, and insurance. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Healthcare 69

Healthcare Insurance Insurance Policies 69

ImPRessions - Crenshaw Communications

JUNE 10, 2016

Those seeking public relations services often pigeonhole it into media relations. Here are just a few: High-level media training. The best media training sessions train the entire team, starting at the top. We’ve produced panels and meetings on topics from art e-commerce to worker’s compensation insurance.

Media Relations 120

Media Relations Agency Media Training Training 120

Remote PR Jobs

JANUARY 31, 2022

They know a simple mention or a quote from a popular blog or publication can help companies get a lot of attention from customers and other media. For example, for insurance companies, there is always going to be the next big hurricane or storm coming. Reporters and editors aren’t fools. Ask your peers for feedback. Be prepared.

Insurance 130

Insurance Insurance Pitching LinkedIn 130

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

Educational content is particularly useful for any category with a long purchase cycle and steep learning curve, like software or insurance. Promoting content social media and encouraging others to share it as well is important for gaining maximum exposure for your piece.

Leadership 353

Leadership Insurance Insurance B2B 353

Scott Public Relations

NOVEMBER 30, 2018

Social media has become an incredibly effective tool in a brand marketer’s toolbox. But if managed poorly, a social media presence can be as harmful as it is helpful for a brand’s identity. Don’t just jump right into social media without having a consistent plan in mind for how you will use it.

Social Media 40

Social Media Insurance Insurance Healthcare 40

ImPRessions - Crenshaw Communications

MAY 28, 2019

In today’s fragmented media environment, the scarcest commodity for any marketing or PR pro is customer attention. But an insurer for people with the leisure time and wealth to collect vintage Maseratis has a special opportunity. That’s why engaging users and relationship marketing is so fascinating – and so elusive.

Brand 249

Brand Branding Insurance Insurance 249

ImPRessions - Crenshaw Communications

JUNE 3, 2021

A major goal of good PR is helping your client get more exposure in the media, and that means talking to reporters. In PR, we use it to describe the industries that serve and the media sectors we reach on behalf of client organizations. So far I’ve helped research or draft bylines on topics like cybersecurity insurance and retail.

Journalism 344

Journalism Internal International Pitching 344

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Cybersecurity PR professionals should be following key contacts on social media, as well as subscribing to major newsletters like Politico’s Morning Cybersecurity or the Washington Post’s Cybersecurity 202. . Know your media targets. But, pick your battles. It’s self-defeating to hurl yourself at every story, however.

Enterprise 261

Enterprise Privacy Government Software 261

Reputation Us

DECEMBER 14, 2022

Action 8: Insure Reputation Risks. Global exposure to cybersecurity breaches; terrorism; political risks; product contamination; supply chain and product distribution disruption; and adverse media coverage all pose potential threats. Insurance agencies now recognize this risk and underwrite it like any other threat.

Reputation 78

Reputation Insurance Insurance Employee 78

Mindful Marketing

DECEMBER 12, 2020

A leading insurance company, however, has decided not only to buck that communication wisdom but to promote another precarious pricing strategy. The sports stars convey gratefulness to Jake for landing them 'exclusive' insurance deals. So, why not add insurance to the list of endorser-inspired products?

Insurance 86

Insurance Insurance Retail Sports 86

Onclusive

MARCH 31, 2021

Crisis communication strategies need to be designed for both internal stakeholders – employees, teammates, management – as well as a variety of external stakeholders – customers, partners, and of course the media. a PR manager or social media manager) identifies a potential crisis, it is important to know the next steps to take.

Crisis Communications 195

Crisis Communications Crisis Communications Insurance 195

Agility PR Solutions

JUNE 21, 2020

The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Reuters: Alwyn Scott (@alwynscott) has been appointed Insurance Reporter on the Global Finance & Markets team. Here you have it!

Insurance 78

Insurance Insurance Twitter Report 78

PR for Anyone

APRIL 30, 2020

We are certainly facing a new “normal” in every industry and this is your opportunity to land media coverage discussing what that is. If your state isn’t opening soon, keep an eye out on what’s going on in other states and bring that back to your state when you pitch the media. What happens in the insurance industry?

Publicity 173

Publicity How To Insurance Insurance 173

Scott Public Relations

APRIL 2, 2020

Young people in the study: Consume significant media, but news is not a primary category in that consumption. Have they thought about getting health care insurance once they are no longer your dependents? Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations. Thanks for reading.

Insurance 71

Insurance Insurance Healthcare Technology 71

ImPRessions - Crenshaw Communications

MAY 24, 2022

Think about business categories where the margins are high and the sales cycle is long – enterprise software, insurance, or any professional service, from accounting to management consulting. Earned media builds brand credibility. That’s often where the earned media generated through PR comes in. B2B PR educates customers.

B2B 170

B2B Brand Branding Education 170

Flack's Revenge

JULY 11, 2018

Just think about ads that break through and make an impression: e.g. a gecko that sells car insurance; or the AFLAC duck. In a noisy media landscape, evasive journalists, and markets crowded with competition, big ideas are just the thing needed to help you break through. The media just didn’t care. Big Ideas in PR.

Insurance 204

Insurance Insurance Advertising Advertising 204