MaccaPR

OCTOBER 2, 2017

When companies from 3M, Coca-Cola and Toro to General Mills, American Family Insurance, Hormel and Olive Garden restaurants wanted help connecting with Hispanic consumers, they’ve called upon a friend of our agency’s – multicultural marketer Rico Vallejos of the marketing consultancy RicoLatino. That’s a really bad idea.).

Insurance 74

Insurance Insurance Interviews Marketing 74

Shift Communications

MAY 17, 2015

Marketers and PR professionals are on the road quite a bit. Unless you’ve got the luxury of dealing with only local customers, chances are good you’ll be hopping a few time zones for work’s sake. An extra pro tip: leave copies of your important documents like health insurance, license, passport, etc.

Travel 60

Travel Communications Insurance Insurance 60

Communications Conversations

MAY 1, 2017

What tips do you have for someone considering making the transition to being a solo marketing/comms consultant? Or, if not in the same locale, have a virtual coffee with a solo professional then send them a gift card for Starbucks. Get good insurance-health and disability for example.” Partly because I am a solo.

Insurance 90

Insurance Insurance Groups Meeting 90

Mindful Marketing

JANUARY 16, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing While people gave gifts to loved ones last month, the world’s largest pizza chain was providing presents to some very surprised recipients—other restaurants.

Local 80

Local Corporate Insurance Insurance 80

Communications Conversations

MARCH 6, 2020

Want to up your content marketing chops by going to Cleveland to hit Content Marketing World? That’s usually met with “why don’t you find a local event instead?” On the other side, here are the top benefits companies ARE providing employees in 2020: Medical insurance – 98%.

Employee 78

Employee Insurance Insurance Real Estate 78

Scott Public Relations

SEPTEMBER 26, 2018

Third-party vendors often cannot access a patient’s medical record, do not consult with their regular physicians, and may be unfamiliar with resources available locally to patients. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Healthcare 40

Healthcare Insurance Insurance Guidelines 40

ImPRessions - Crenshaw Communications

OCTOBER 7, 2016

In a public relations agency, there’s nothing we like better than working with a company whose marketing or comms leader picks up the phone regularly and says, “do you think there’s a story here?” Similarly, ultrasound pain device manufacturer ZetrOZ chose to speak out on the opioid epidemic in the US.

Publicity 149

Publicity Insurance Insurance Interviews 149

Solo PR Pro

JANUARY 14, 2020

My advice would be that the fastest and least expensive way to generate leads is to speak locally through workshops.Chamber of Commerce. Local colleges partnerships. – Jerica Glasper , Marketing and PR Expert. – Kristen Grieco Elworthy , Marketing & Publicity Consultant, Seven Hills Communications.

Insurance 110

Insurance Insurance Banking Groups 110

Reputation Us

APRIL 17, 2019

Jennifer Holzapfel-Hanson is a marketing communications writer and editor with more than 20 years of experience working across a variety of industries, with a core background in financial services. Michele Houck is a 25-year marketing and advertising veteran. Jennifer Holzapfel-Hanson. Content Manager. Rowe Price. Michele Houck.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Solo PR Pro

JANUARY 17, 2023

I live in Charleston, WV and the PR market in our state is dominated by agencies. My major considerations were income loss and replacement, making sure my son and I transitioned to my husband’s health insurance and sharing my new role with my network to build business. In-person, local networking groups are helpful too.

Agency 108

Agency Travel Groups Community 108

PR Job Coach

MARCH 29, 2012

So, if you are one of those 850 million Facebookers and are in the market for a job or a new place to ply your skills, consider the following ideas to make Facebook work for you as you look for work. Insure that the content of the “Work and Education” section is consistent with your resume and your LinkedIn profile.

Facebook 160

Facebook How To Construction Insurance 160

Scott Public Relations

OCTOBER 31, 2018

You can even explore this information for local races where you live. If, for some reason, you didn’t receive a sample ballot in the mail from your local election authority, Ballotpedia can fill the void. You can even get really deep in the weeds and find information on very local elections like school boards.

Tools 45

Tools Insurance Insurance Local 45

OnePitch

NOVEMBER 17, 2022

We did localized business and trade pitching to demonstrate how this FAA legislation was going to impact those regions and industries and we ended up securing some great pieces that moved the needle for the client. We were working with a B2B drone company and a major piece of FAA legislation was rolling out throughout the entire country.

Strategy 52

Strategy Real Estate Media Pitching 52

MaccaPR

JUNE 16, 2016

While the decision tree for these physicians wasn't suprising (proximity to the patient's home, insurance coverage, etc.), Vertical social networks can help marketers break down traditional communication and access barriers by creating industry-specific havens of likeminded audiences. Doximity: An Overview for Marketers.

Social Media 48

Social Media Healthcare Marketing Media 48

Mora Communications

AUGUST 31, 2015

Remember everyone who is quoted in Time magazine, or interviewed on the Today show lives and works in some local town or city. Why would you want to garner any national, if you only have a local business? Most people will tell you to stay local, because that’s where your bread and butter is. Maybe, but probably not.

Media 49

Media Local Insurance Insurance 49

Beyond PR

APRIL 5, 2018

The ability to identify a crisis before it takes place is the equivalent of having home insurance before an earthquake. Conduct Market Research For Campaigns. Media monitoring can serve as market research analysis for campaigns or new products your company is developing. Conduct Market Research For Campaigns.

Company 73

Company Media Crisis Insurance 73

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” ” Heather Ripley writes about the importance of insuring that all crisis responders understand their responsibilities and are practiced.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Sword and the Script

SEPTEMBER 18, 2018

Today, she works for ALM Media , a publisher which grew its roots in trade publications for the legal community, but now owns titles beyond just legal including financial services, insurance, and consulting. 4) How does the vertical market that you are in, legal, impact your role in PR? 31: Nicole Wojno of UserIQ.

Media Relations 68

Media Relations Media Insurance Insurance 68

PR 20/20

JUNE 26, 2018

At a marketing agency, no day is like the day before. At PR 20/20, we work with clients across industries—from manufacturing and distribution, to healthcare, insurance, finance, real estate, technology and more. You speak your client’s language, which goes miles when building marketing strategy and support across and organization.

Industry 58

Industry Insurance Insurance Resources 58

Maxim Behar

JULY 26, 2021

Back to your question, he Israeli market, before COVID was the main market for many Bulgarian destinations, such as Kyustendil, Devin, Hissarya, Velingrad. The hotels there literally depended on this market. In the domestic market, as you may know that Bulgarians travel more often and for a shorter time in recent years.

Tourism 52

Tourism Hotels Brand Branding 52

Communications Conversations

JANUARY 12, 2021

I’ve been publishing it now for six years ( here was the first post ) and it’s been a fantastic way for me to meet new people in the worlds of PR, marketing and social media. Brian Grace, Nationwide Insurance. You might recognize the name–Kelsey used to be a media personality with FOX-9 locally.

Banking 78

Banking Sports Meeting Insurance 78

PR Job Coach

OCTOBER 24, 2009

link] Thanks to the skittish economy, the job market today is not easy pickings. My answer is now is not the time to jump head first into the job market. Get active in your local PRSA, IABC, Social Media, Publicity Club organization or chapter of your choice. If you are there, insure it is on your terms.

Insurance 100

Insurance Insurance LinkedIn Google 100

Solo PR Pro

AUGUST 4, 2015

Consider your health insurance options. if you’re unmarried, the selection is undesirable, or your spouse is also self-employed, you can usually obtain temporary insurance coverage through your employer’s COBRA plan. If not, an excellent resource is the annual Writer’s Market publication. Try to quell those demons. In the U.S.

Insurance 40

Insurance Insurance Financial eBook 40

PR Job Coach

MAY 28, 2011

One other interesting fact to consider, in today''s job market, roughly 70% of people who are landing jobs are doing so as a result of their networks. To insure that folks get to know you well, it is important to meet face to face and not merely Facebook to Facebook. So it is both wise and prudent to have and maintain a network.

Insurance 111

Insurance Insurance Crisis Management Meeting 111

Communications Conversations

JANUARY 13, 2017

She’s an active networker (I saw her once at a local coffee shop meeting with a mentor she arranged all on her own). It’s a more digital content marketing focused role, which is part of the work that I really love. Historically, health insurance companies (like many areas of health care) are very B2B focused.

Insurance 60

Insurance Insurance Social Media Corporate 60

David PR Group

JUNE 27, 2014

How much insurance should the drivers carry? Shouldn’t a simple alternative to taxis such as ridesharing be allowed within free market economies? Local police in South Florida started citing ridesharing drivers and in some cases impounding their cars. Should ridesharing services be regulated like taxis?

Technology 40

Technology Local Crisis Management Crisis Communications 40

Reputation Us

SEPTEMBER 7, 2016

A local newspaper reporter picked up the incident from a police report and then two TV news stations did follow-up stories. recommended the crisis communications team include only four executives such as the CEO, an HR executive, an IT executive and the chief marketing officer.

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

Waxing UnLyrical

NOVEMBER 14, 2016

The insurance company in the contest gives $1 million dollars to a group of lucky winners, whose task is to simply retweet Esurance’s page on Twitter. ” I think the Esurance marketing team did a great job in attracting people to sign up for their contest. .” It is ingenious in its very simplicity. Who inspires you?

Insurance 40

Insurance Insurance Course Television 40

Solo PR Pro

SEPTEMBER 9, 2014

Whether it’s jealousy or an attempt at newsjacking, many marketers and others have jumped on the bandwagon to criticize the Ice Bucket Challenge. Some of it is covered by insurance, but much of it is not. Responding to the Questions. Just a motorized wheelchair of the type an ALS patient needs costs $30,000+. Um, so what?

Study 65

Study Insurance Insurance Financial 65

PR for Anyone

JANUARY 5, 2022

Insurance requirements – Minimum crash coverage requirements are now in effect. If you are an insurance agent, this is a great time to pitch a story about this. Here is a sampling of laws that went into effect on January 1, 2022: Minimum wage increase – Are you in an industry where this is impacted?

Pitching 130

Pitching Strategy Publicity Media 130

Bad Pitch Blog

FEBRUARY 26, 2009

The economy is in shambles, 50 million Americans are without health insurance, unemployment is on the rise in numbers that scare even me, and 43 out of 50 states are now operating on a budget deficit. Anyway, entering its 11th season, Maury is holding steady to decent ratings, even outpacing Martha-lite Rachael in some markets.

Insurance 40

Insurance Insurance Enterprise Television 40

PRSay

MARCH 1, 2021

As the COVID-19 vaccine rollout continues across the country, the words that communicators use might influence public willingness to be vaccinated, a new study from nonprofit insurer EmblemHealth has found. One of the things that we did around flu vaccinations [was to pair] them with food events in local communities.

Communications 187

Communications Insurance Insurance Community 187

Sword and the Script

NOVEMBER 11, 2014

The party room rivals any I’ve seen in the local area. I can personally attest to the fact the pricing is very competitive with other options for hosting parties in the local area. The party room is pure marketing – of the genius variety – both because it ignites word-of-mouth and because it pays for itself.

Marketing 113

Marketing System Viral Insurance 113

ImPRessions - Crenshaw Communications

JANUARY 23, 2018

There are specific steps marketers must take to achieve full customer engagement. The insurance industry is a perfect case for this differentiation, as a recent New York Times piece points out. Let customers know you’re “on the market” . Can public relations help consumers fall in love with a brand?

Consumer 168

Consumer Brand Branding How To 168

Sword and the Script

DECEMBER 1, 2015

It’s led to news coverage, like this piece by a local FOX affiliate in Boston. Take the Full Content Marketing Prescription. The same is true for content marketing. Consistency is the single most valuable attribute of effective content marketing – and the prescription lasts for the life of a business. by Frank Strong.

Content Marketing 60

Content Marketing Marketing YouTube Insurance 60

Solo PR Pro

JANUARY 7, 2020

Will your clients be local, national or international? Once you have identified your market, take time to understand their needs. Serving an existing market is far easier than creating a market and convincing people of the need. Whatever, you decide you should be able to succinctly tell someone what you do.

Insurance 53

Insurance Insurance Resources Crisis Communications 53

The Hoffman Agency

JULY 23, 2019

For example, if a business effectively engages with a local community around its plans for a new office development, clearly explaining its plans and committing to investing in positive local infrastructure, it’s likely to smooth the path to planning consent. In that way, you can equate and investment in public relations as insurance.

Measurement 28

Measurement Insurance Insurance Reputation 28