Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. So, read on to discover what you should not ignore in public relations this year. Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Eapen, Daniel J.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Sword and the Script

DECEMBER 22, 2020

Public relations statistics from 2020. Public Relations Statistics from 2020. The median public relations salary in the U.S. Source: 2020 Public Relations Salary Survey ). Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week. SimilarWeb) (48%).

Survey 176

Survey Marketing B2B Study 176

5W PR

JULY 15, 2020

Today, most media kits are pitched via online newsrooms, or a web page attached to a company’s main site that features all of the company’s most relevant news and public relations information. Additionally, the company has the option to make updates to a media kit as needed and fix any errors that are noticed post publication.

How To 176

How To Media Guidelines Pitching 176

Buzzstream

DECEMBER 28, 2023

For instance, you can filter by Publication Date to find the most recent content and active blogs for outreach. Moz – Measuring Site Authority Moz’s Domain Authority (DA) is a widely used industry metric built to help SEOs understand a site’s ability to rank. Pricing: Free, $38/mo Personal plan 5.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

For instance, you can filter by Publication Date to find the most recent content and active blogs for outreach. Moz – Measuring Site Authority Moz’s Domain Authority (DA) is a widely used industry metric built to help SEOs understand a site’s ability to rank. Pricing: Free, $38/mo Personal plan 5.

Tools 71

Tools Blogging Pitching Google 71

ImPRessions - Crenshaw Communications

MARCH 10, 2017

For those in the public relations industry, success starts with visibility. Write “vertically.” ” It’s particularly important to stick to industry topics and issues when writing for a B2B audience. Good writing is good communication, and we should all strive to make every piece of content a minor gem.

Blogging 136

Blogging Writing Engineering Analytics 136

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Microenterprises increasingly rely on public relations.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Buzzstream

DECEMBER 28, 2023

For instance, you can filter by Publication Date to find the most recent content and active blogs for outreach. Moz – Measuring Site Authority Moz’s Domain Authority (DA) is a widely used industry metric built to help SEOs understand a site’s ability to rank. Pricing: Free, $38/mo Personal plan 5.

Tools 62

Tools Blogging Pitching Google 62

Business Wire

OCTOBER 30, 2017

When you’re in PR, the holiday season starts early with long-lead publication deadline dates and doesn’t stop until the final “last-minute gift ideas” blog posts published in late December. The recaps provide companies a second round of visibility for their news, and give reporters an easy-to-follow list of options to write about.

Infographics 153

Infographics Travel Product Launch Video 153

ImPRessions - Crenshaw Communications

JUNE 6, 2017

In public relations , it’s always gratifying to be recognized by one’s peers. Most competitions look to see how your team’s strategy was successfully implemented to produce measurable business results against a specific target audience. Typically, that recognition comes in the form of industry awards.

B2B 168

B2B Video Exercises Infographics 168

Buzzstream

FEBRUARY 15, 2024

Above Average Page Authority or URL Rating Page Authority (PA) is Moz’s measure of a page’s ability to rank based on several factors, and URL Rating (UR) is Ahref’s based again on the strength of the backlink profile. Is the person writing someone with experience in the topic? But your time is better spent writing better content.

How To 71

How To SEO Google Examples 71

Buzzstream

DECEMBER 13, 2023

All pricing and features are based on the time of publication.) Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. At the time of writing, AI is in its infancy. The list is broken down by task.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

All pricing and features are based on the time of publication.) Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. At the time of writing, AI is in its infancy. The list is broken down by task.

Digital PR 62

Digital PR Tools Google Pitching 62

Cision

APRIL 7, 2017

What’s their writing style, what’s their background, is there a common thread in their articles? Focused campaigns are the most impactful and easier to measure to determine whether the program was effective enough to duplicate. What gets measured gets improved! You’ve helped many of your clients secure national coverage.

Pitching 228

Pitching Agency Social Media Creativity 228

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” Rethink writing: Michelle Messenger Garrett.

Creativity 100

Creativity Pitching Writing Conference 100

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

NOVEMBER 9, 2021

Twenty-nine months ago, when I started writing these monthly summaries , there weren’t many PR software companies talking about artificial intelligence (AI). began trading on the Toronto Stock Exchange under the ticker symbol QFOR with an initial public offering (IPO) on October 25, 2021. IR comms platform Q4 goes IPO, raises $100M.

Software 93

Software Banking Technology Data 93

Buzzstream

DECEMBER 20, 2023

Try operators like: Guest post Write for us/me Become a contributor Contribute to Tip: Plug your searches into BuzzStream during Prospecting Searches. Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links. Here are some of the best tools to help with each.

Tools 71

Tools SEO Analysis Google 71

Cision

SEPTEMBER 9, 2016

Despite the multitude of channels and platforms available to PR professionals today, press releases remain an important part of the public relations arsenal. When writing your press release, make sure you include all the necessary information and answer who, what, where, when and why. This could be a video, photos or an infographic.

Infographics 120

Infographics Guidelines Creativity Pitching 120

Buzzstream

DECEMBER 20, 2023

Try operators like: Guest post Write for us/me Become a contributor Contribute to Tip: Plug your searches into BuzzStream during Prospecting Searches. Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links. Here are some of the best tools to help with each.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Try operators like: Guest post Write for us/me Become a contributor Contribute to Tip: Plug your searches into BuzzStream during Prospecting Searches. Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links. Here are some of the best tools to help with each.

Tools 62

Tools SEO Analysis Google 62

Critical Mention

OCTOBER 24, 2019

PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. PRsay is an extension of Strategies & Tactics , PRSA’s monthly publication that provides lifelong learning to help you improve your job skills, stay competitive and advance your career. .

Blogging 68

Blogging Education Resources Creativity 68

The Proactive Report

DECEMBER 24, 2015

Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). Write web content. Infographics. Measurement. One of the big advantages of Digital PR is that we can measure pretty much every action we take. Here’s what you need to know: How to set a measurable goal.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). Write web content. Infographics. Measurement. One of the big advantages of Digital PR is that we can measure pretty much every action we take. Here’s what you need to know: How to set a measurable goal.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). Write web content. Infographics. Measurement. One of the big advantages of Digital PR is that we can measure pretty much every action we take. Here’s what you need to know: How to set a measurable goal.

Digital PR 100

Digital PR Analytics SEO Measurement 100

Cision

AUGUST 26, 2015

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Digital Brand Manager for USC, digital strategist, marketing consultant, public speaker. American author, entrepreneur, marketer, and public speaker. Jeff Barrett – @BarrettAll .

Social Media 120

Social Media Twitter Media Nonprofit 120

Cision

OCTOBER 16, 2017

We show what they cover, what they write about and what they care about. The data from the report was broken out into an infographic that shows the top three things that journalists want to see from PR pros: Research and understand the media outlet you are pitching to. Tailor the pitch to suit the influencers’ beat/coverage.

Media 149

Media Pitching Data Technology 149

Presspage

AUGUST 15, 2017

In a previous article we discussed five trends that will affect public relations professionals in the coming decade. the importance of measurability. Though email has seen little innovation in the recent past, we can expect to see certain advancements which will keep email at the forefront of public relations. contributors.

Technology 115

Technology Big Data Video Data 115

PRSay

APRIL 19, 2016

A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. But the real heart of IMC is not in the planning or measurement stages. It’s easy and it works to build reach fast. Email Marketing and….Everything

Communications 79

Communications Pinterest Reddit Radio 79

The Proactive Report

MARCH 16, 2016

Q1: The Track Maven study showed that while content publication and distribution from brands and companies is up by 35% engagement is decreasing. That would be like writing a story headline that has nothing to do with the content of the story but is just clickbait based on whatever Google Trends is saying is out there. Is it likes?

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

Q1: The Track Maven study showed that while content publication and distribution from brands and companies is up by 35% engagement is decreasing. That would be like writing a story headline that has nothing to do with the content of the story but is just clickbait based on whatever Google Trends is saying is out there. Is it likes?

Infographics 100

Infographics Video Case Study Print 100

Beyond PR

OCTOBER 5, 2016

This will assist Bloomberg editors with headline writing within seconds of receiving the release. Don’t forget, though, to mind the SEC’s guidelines for the presentation of GAAP and non-GAAP measures when highlighting financials.). These include quarterly earnings, sales, and other contributing factors. Private Company?

Financial 99

Financial Video Guidelines Infographics 99

Sword and the Script

FEBRUARY 16, 2019

That’s according to Oliver McAteer , writing for Campaign Live about a survey by buy-side vendor Sizmek. By my math on the back of a napkin, of the 6,829 martech companies listed Scott Brinker’s most recent martech landscape infographic, just 144, or 2%, are categorized under “collaboration.”. Give our services a try. Talk to Us !

Creativity 77

Creativity Study Survey Advertising 77

PR 20/20

AUGUST 11, 2016

Emily is a dual major studying Public Relations at S.I. Newhouse School of Public Communications as well as Marketing Management in the Martin J. Modern marketers are expected to master both traditional and digital skills to deliver measureable results. The Public Relations Expert. The Content Writer.

Marketing 43

Marketing Mobile Engineering Technology 43

PR 20/20

AUGUST 11, 2016

Emily is a dual major studying Public Relations at S.I. Newhouse School of Public Communications as well as Marketing Management in the Martin J. Modern marketers are expected to master both traditional and digital skills to deliver measureable results. The Public Relations Expert. The Content Writer.

Marketing 40

Marketing Mobile Engineering Technology 40

Buzzstream

MARCH 13, 2024

But the simplest explanation I’ve ever given is that digital PR is a marketing tactic used to earn high authority links from publications that drive rankings and site traffic. In contrast, traditional PR has broader metrics to measure public perception and sentiment. So, with so many potential benefits, how is success measured?

Digital PR 71

Digital PR Construction Case Study SEO 71

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. How long does it take to write the average blog post? 3 hours and 57 minutes; 38% of bloggers report it takes more than 4 hours to write a post; and 19% say it takes six or more hours. Read more: What is PR?

Marketing 78

Marketing Publicity Survey Study 78