Frederik Vincx

FEBRUARY 16, 2016

This concept has been fundamental to software development for years. Team members can include people from sales, product, marketing, design, or PR. Suppose you have been tasked with creating an e-book to market a company. In week 1, a multidisciplinary team creates and publishes social media updates based on these initial ideas.

Software 60

Software Measurement Infographics Meeting 60

Burrelles Fresh Ideas

OCTOBER 17, 2023

Leveraging social media: PR agencies can create and share engaging content, infographics, and videos to raise awareness and educate the public about cybersecurity threats and preventive measures. Using appropriate hashtags and social media platforms can amplify the campaign’s impact.

Education 110

Education Employee Measurement Agency 110

Solo PR Pro

OCTOBER 18, 2022

Many different services fall under the umbrella of strategic communication — or public relations: media relations, community relations, internal communications, crisis communications, public affairs, content creation and marketing, social media — the list goes on. The world of media relations is changing.

Media Relations 97

Media Relations Media Social Media Internal 97

Deirdre Breakenridge

SEPTEMBER 3, 2014

SumAll : Earlier in the year, I wanted to find a tool that gave me a comprehensive view of my social media data. At the time, I had heard about Tableau but wasn’t able to download the software to my MacBook Air. News distribution has advanced to include better targeting, social media intelligence, and deeper analytics.

Communications 383

Communications Tools Google Resources 383

Presspage

JANUARY 23, 2024

Storytelling helps to differentiate the company from the competition in a crowded market. Make it Visual: The Power of Infographics In this age of information overload, visual data representation is the key to bringing a message across. Infographics are an effective tool in an IRO's arsenal.

Communications 78

Communications Infographics Financial Storytelling 78

Cision

NOVEMBER 25, 2015

When you think of content marketing, you probably think of blog posts. Let’s look at the types you absolutely need in your content marketing strategy. Let’s look at the types you absolutely need in your content marketing strategy. Let’s say you run a content marketing firm, and you cater to software companies.

Content Marketing 120

Content Marketing Marketing Infographics Software 120

Waxing UnLyrical

OCTOBER 7, 2019

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. So what does content marketing mean? Infographics. White papers.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

ImPRessions - Crenshaw Communications

MAY 3, 2018

PR , advertising, and marketing should be working together as well-oiled gears in a powerful machine that propels a brand toward success. For smaller firms, PR can reduce marketing spend. Close behind are e-books (67%), infographics (66%), and blog posts (66%).” PR offers credibility. Credibility begets trust.

Advertising 178

Advertising Advertising B2B Reputation 178

5W PR

DECEMBER 23, 2022

Additionally, shoppable content can be used by the brand directly, as well as in their influencer marketing – where influencers can tag products with links to shop or stickers to purchase directly. The post Creating Effective Content on Instagram appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Instagram 78

Instagram Infographics Trends Software 78

Cision

JUNE 23, 2016

Today, professional communicators are looking for ways to tap into new audiences and mobilize them in support of their own goals through content marketing. Using enterprise social intelligence software , we tracked the fan personas of historic baseball rivalries — the first in our series is the Chicago Cubs against the St.

Enterprise 200

Enterprise Infographics Software Mobile 200

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

The founders tout the software’s “data storytelling at machine scale” to add value to sharing intel – including product news, financial data or analytics. Think again, you may need Scoop.it, a content marketing automation SaaS platform that uses AI to help grow traffic and lead generation through content.

Tools 147

Tools Radio Data Analytics 147

Beyond PR

SEPTEMBER 27, 2016

Combine social aptitude with almost limitless content, and you have the perfect opportunity for social media success. You have a solid social media marketing plan for the year, including before and after your brand’s big events, but what about during? Infographics or images with quotes relevant to the show.

Social Media 40

Social Media Trade Shows How To Media 40

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework. Owned Media.

Data 157

Data Data-Driven PR System Analytics 157

Deirdre Breakenridge

MARCH 12, 2015

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. At the same time, we’re working more closely with marketing, branding, digital and web teams.

Creativity 150

Creativity Web Social Media Data 150

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Social monitoring and listening not only give us a heads up on customer service issues or negative PR, but they can illuminate industry trends and customer behavior. A PR campaign can include a general theme or direction found in social media data or patterns, or the social data can inform a content calendar.

Storytelling 149

Storytelling Data Survey Financial 149

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. Or a food journalist for print media.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. Or a food journalist for print media.

Digital PR 62

Digital PR Tools Google Pitching 62

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. Make case studies more visual.

Video 149

Video Case Study Agriculture B2B 149

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. We’ve added even more to the list, so read below for an update with even more resources for marketers. As marketers, we spend hours researching the top trends and tactics to prove top-notch ROI and success. even a free marketing course).

Resources 53

Resources Marketing SEO Engineering 53

Contently - Strategy

APRIL 14, 2021

a search marketing agency. People have become increasingly uncomfortable with having targeted ads popping up based on their searches,” said Justin Antonipillai , founder and CEO of WireWheel , a data privacy management software company. “We’ve Whether change becomes permanent depends on consumer and market acceptance.”

Privacy 96

Privacy Google Advertising Advertising 96

Solo PR Pro

MAY 15, 2018

It’s no secret that video is a key tactic for public relations and marketing professionals. According to HubSpot: 97% of marketers say video has helped increase user understanding of their product or service. 80% of marketers say video has increased dwell time on their website. Infographic via Deposit Photos.

Video 57

Video Marketing Mobile YouTube 57

Shift Communications

APRIL 6, 2015

In early 2007, SHIFT CEO Todd Defren commissioned a map of the social media world to better visualize the social media landscape. This was a simpler time, when MySpace ruled the social media sphere and people still blogged heavily on services like LiveJournal. Vice President, Marketing Technology.

Social Media 60

Social Media Data-Driven PR Infographics Analytics 60

PR 20/20

JULY 9, 2020

For modern-day marketers, it’s essential that we understand how to strategically distribute valuable, relevant, and consistent content that attracts and retains a clearly defined audience–but it’s easier said than done. For so long, marketers have relied on instinct over ROI, but that’s about to change. One of the best suggestions?

Google 90

Google SEO Trends Content Marketing 90

PR 20/20

OCTOBER 31, 2017

We get that annual planning is a beast, and marketers everywhere are wrought with expectation and reporting woes. You need an actionable, original marketing plan —driven by purposeful planning and backed by data—to truly gain executive buy-in. 7 Tips & Tools for Marketing Strategy & Performance. Marketing team.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Buzzstream

DECEMBER 28, 2023

But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. With this list, cross-check to find bloggers that have shared on social media but have yet to link to it from their blog. It operates directly in your web browser, so you don’t need to download any software. Pricing: $199/mo 4.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. With this list, cross-check to find bloggers that have shared on social media but have yet to link to it from their blog. It operates directly in your web browser, so you don’t need to download any software. Pricing: $199/mo 4.

Tools 71

Tools Blogging Pitching Google 71

Critical Mention

OCTOBER 24, 2019

PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips. Share Tweet Share.

Blogging 68

Blogging Education Resources Creativity 68

Shift Communications

MAY 14, 2015

I started wondering what some B2B companies were doing marketing-wise outside of my personal high-tech centric world, which might slant progressive given their geolocations and business models. I n other words, when it comes to marketing, what are more “traditional” B2B companies doing these days?

B2B 60

B2B Marketing Construction Analytics 60

Burrelles Fresh Ideas

JUNE 27, 2023

The early 2000s saw the addition of social media features. Multimedia releases, including social media components, have become more popular (especially with wire services). Multimedia Elements : Boost your press release with multimedia elements such as high-quality images, videos, infographics, or audio clips.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Buzzstream

DECEMBER 28, 2023

But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. With this list, cross-check to find bloggers that have shared on social media but have yet to link to it from their blog. It operates directly in your web browser, so you don’t need to download any software. Pricing: $199/mo 4.

Tools 62

Tools Blogging Pitching Google 62

Presspage

MARCH 5, 2020

Enter PR software*. Leaving SEO to Marketing. Traditionally, Search Engine Optimization (SEO) falls under the role of marketers, but as more and more people turn to “googling” to find products and information, a holistic approach to SEO is more crucial than ever. Get comfortable with rich content.

Brand 88

Brand Branding SEO How To 88

PR 20/20

FEBRUARY 3, 2016

There are thousands of free software solutions out there claiming to make you more productive, more efficient and more impactful. My Top 10 Tools for Daily Marketing. Google Drive is the mothership of all free marketing tools. Slack : Personally, Slack is my metaphorical home base for all things agency marketing.

Tools 40

Tools Marketing Google eBook 40

ImPRessions - Crenshaw Communications

MARCH 10, 2017

A post like this one by an executive with PandaDoc, a provider of all-in-one software for proposals, contracts and other sales collateral, was published in top digital marketing trade CMS Wire. A successful outcome? This is probably the most important piece of advice for anyone looking to up their blog game. Promote your posts.

Blogging 136

Blogging Writing Engineering Analytics 136

Ishmael's Corner

MAY 10, 2015

In short, Steve knows content marketing and the nitty gritty of lead generation. With this as the backdrop, here are his top 10 tools and resources that he applies to content marketing campaigns. I never considered this for B2B marketing, but the price point allows for experimentation. I plan to experiment with this one.

Tools 60

Tools B2B Software Storytelling 60

Marketwired

FEBRUARY 16, 2016

“Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. An example comes from B2B software, of all places.

Creativity 100

Creativity Pitching Writing Conference 100

ISEBOX

APRIL 23, 2015

Does your story include photos, infographics or video? Some good information to include: Social information – At a glance, anyone looking at the press release should be able to find your social media presence. If you are using email to pitch your story, is your subject line professional, descriptive and enticing?

Infographics 70

Infographics Pitching Resources Software 70

Shift Communications

AUGUST 12, 2015

Everything from how understand the value of earned and social media through specific metrics – not things like UVM and impressions, rather multi-channel flow and direct vs. indirect traffic – to how to maximize AdWords and SEO strategies, the audience is becoming much more aware of the importance of measurement. Are you ready to join?

Mobile 60

Mobile Strategy SEO YouTube 60