Cision

FEBRUARY 15, 2016

While media is fast-paced and social has sped up the way we consume news, sometimes it’s best to take a step back and look at the larger picture. What are you already doing to establish thought leadership and build brand awareness? Want to earn more media mentions? Send a press release. Want to take it one step further?

Conference 120

Conference How To Infographics Leadership 120

Cision

JANUARY 9, 2018

Infographics. We learned a lot about the viability of visual content in the 2017 State of the Media. Informative, aesthetic infographics drive immense engagement. Infographics are plug and play, citable and are liked and shared 3x more on social media. How to do it? How to do it? How to do it?

Case Study 210

Case Study How To Infographics SEO 210

ImPRessions - Crenshaw Communications

MARCH 10, 2017

This is true for the earned media we generate, the thought leadership content we produce for clients and for our own blog content. Write “vertically.” ” It’s particularly important to stick to industry topics and issues when writing for a B2B audience. .” A successful outcome?

Blogging 136

Blogging Writing Engineering Analytics 136

Cision

SEPTEMBER 7, 2017

The easiest way to do that is by including multimedia elements — whether photos, infographics, videos or audio clips. Example: Bride-To-Be Shares Emotional Journey To Lose 30 Pounds For Wedding On Social Media. Promote Your Thought leadership With a Press Release . Personalize Your Brand. Conclusion.

Infographics 283

Infographics Consumer Video Examples 283

Presspage

AUGUST 15, 2017

thought leadership. The PR world will also see this change - machines will be able to understand public sentiment in real time by leveraging millions of gigabytes of data, write natural and insightful copy, and tailor it to audiences in a highly targeted way, all without human intervention. the importance of measurability.

Technology 115

Technology Big Data Video Data 115

Critical Mention

OCTOBER 24, 2019

PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips. Share Tweet Share.

Blogging 68

Blogging Education Resources Creativity 68

The Proactive Report

OCTOBER 9, 2015

Social media is called that for a reason – it’s social. Q10: How can you discover and share content that establishes thought-leadership on Twitter? Do some analysis of that content and add your insights to show your thought-leadership. Write original, in-depth articles. Do original research.

Twitter 100

Twitter Leadership Infographics Video 100

Sword and the Script

JANUARY 14, 2017

On the other hand, there’s ample research to demonstrate B2B customers want thought leadership. Paid Social: Cliff Notes to 3 Social Media Studies. He writes: “The top two methods through which journalists prefer to receive breaking news have remained unchanged for the past three years.

B2B 60

B2B Pitching Survey Study 60

PR 20/20

MAY 23, 2017

Ann Handley , author of Everybody Writes , heads up content at ‘Profs. Avinash often writes in-depth pieces backed by research, and chock-full of strategic tips. Search Engine Journal ( @SEJournal ): Covers SEO and search engines, plus content marketing, social media, paid search and entrepreneurial advice.

Resources 53

Resources Marketing SEO Engineering 53

MaccaPR

OCTOBER 5, 2015

The basis of my recent presentation at the Social Media Rockstar event in southwest Minnesota, brought to life a question that might be at the tip of content marketers' tongues: How do we know what quality content really is and where to get started? Step 1: Gain Buy-In of Senior Leadership. Source: Content Marketing Institute ).

Content Marketing 48

Content Marketing How To Marketing Infographics 48

Mindful Marketing

APRIL 18, 2016

It’s #MondayMotivation on social media, so we thought we’d share five tips for motivating your PR team and getting the best out of them. Celebrate wins beyond the latest media hit. Too often, PR experts are defined by their ability to secure a piece of media coverage. By Seedepth. PR is a process.

Analytics 50

Analytics Training Meeting Measurement 50

Sword and the Script

DECEMBER 13, 2016

Share your post liberally on social media. Any social media community manager worth their paycheck should already have a list of Twitter hashtags to use. 7) Have graphics for social media prepared. Most social media-savvy speakers these days have tweetable moments already baked into their presentations.

B2B 60

B2B Infographics Interviews eBook 60

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces. Social media services like Edgar can help you reuse your best social posts to bring in more views.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Waxing UnLyrical

APRIL 18, 2016

Ten Tips for Creating Influential Content Using Social Media. User-Generated Content Landmines to Watch Out For (Infographic). Here are some ideas. ” 2. How To Connect With Influencers: Q&A With Stacey Miller and Natalia Dykyj. 7 Pillars of Solid Influencer Marketing Programs.

Infographics 40

Infographics Analytics eBook Banking 40

Solo PR Pro

JUNE 9, 2015

It is imperative that you know the blog that you’re writing for and are familiar with their readers. Coming up with topics for a guest blog post is similar to writing for one’s own blog (if you have one). Let the world see your thought leadership. Infographics. Guest Blogging Topics. Current Affairs and Events.

Blogging 40

Blogging Guidelines eBook Viral 40

PR 20/20

AUGUST 9, 2016

After months of planning, research, writing, and design, your new B2B research report is set to launch. An infographic: The design team has taken the most tweet-worthy stats and created a tantalizing infographic to accompany the eBook and drive social shares. Personas have been defined. Databases have been segmented.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

PR Fuel

SEPTEMBER 23, 2021

Before you start writing your first news release, take a moment to research your target audience. Otherwise, you might write a release that fails to match their interests. When writing your release, it’s important to grab the reader’s attention immediately. Determine why you’re writing this press release.

Brand 105

Brand Branding How To SEO 105

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content.

Digital PR 71

Digital PR Construction Case Study SEO 71

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. How long does it take to write the average blog post? 3 hours and 57 minutes; 38% of bloggers report it takes more than 4 hours to write a post; and 19% say it takes six or more hours.

Marketing 78

Marketing Publicity Survey Study 78

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. To promote an infographic, you first have to create an infographic.

Infographics 235

Infographics Case Study Content Marketing Video 235

Sword and the Script

DECEMBER 18, 2018

Though she says writing has always been part of her career, her “first ‘real’ PR job landed me out in the Bay Area working for a tech company.” Even with all the technology and social media, etc., >>>Also see: Is Media Relations Getting Harder? 2) What hasn’t changed about PR? And, the storytelling.

Publicity 62

Publicity Storytelling Pitching Nonprofit 62

Contently - Strategy

NOVEMBER 12, 2018

” Too many content marketing teams try to half-ass a bunch of things—blog posts, whitepapers, video, social media, SEO—in the pursuit of a cohesive content program. Steve Kamb, a writer and entrepreneur I admire, began writing blog posts about health and fitness while working a day job that drained him.

Content Marketing 111

Content Marketing Company Strategy How To 111

MaccaPR

APRIL 14, 2015

Oftentimes a young applicant lists coursework they’ve taken in college that’s related to PR, journalism or social media. Just a few examples: The best laid PR and social media marketing plans and campaigns inevitably hit unforeseen snags that require on-your-feet thinking and wise decision-making. That one I noticed!

Agency 48

Agency Real Estate Social Media Writing 48

Waxing UnLyrical

NOVEMBER 8, 2019

Whether it’s web or social media or mobile apps, it’s still the content that dominates every digital space. By curating content you can gradually establish your leadership as the expert and develop your platform as the sought-after destination for credible knowledge. Infographics. Social media posts.

Content Marketing 74

Content Marketing Marketing Web SEO 74

Stephen Waddington

MARCH 24, 2019

Navigating UK beyond Brexit I’m a long-time fan of Julian Stodd’s work including The Social Leadership Handbook and Social Leadership: My First 100 Days. He works out loud on his blog exploring the impact of connectivity and social technologies on organisations and society. It also misses the point.

Tools 69

Tools Insurance Insurance Handbook 69

Beyond PR

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. To promote an infographic, you first have to create an infographic.

Infographics 72

Infographics Case Study Video Survey 72

Frederik Vincx

DECEMBER 11, 2015

The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). After all, affecting change is much about leadership and sharing a clear vision. It is simple: participants first write their ideas without discussion on Post-it notes.

How To 60

How To Software System Employee 60

Stephen Waddington

DECEMBER 5, 2018

In this article I explore how smart public relations practitioners are putting search at the heart of their campaigns and seeking followed links from the media sites they pitch. The leadership and vision provided by early public relations professionals was squandered. Journalists want to write stories that will engage their readers.

Media Relations 115

Media Relations Media Print Newspapers 115

Contently - Strategy

JULY 31, 2019

” To many, injecting a CTA into a piece of writing is to sully the art form. Many media companies have begun putting CTAs on their websites—the pop-up warning you that you’ve reached your third free article for the month and will soon need a paid subscription is one example. ” Why? But there’s your translation.

Content Marketing 111

Content Marketing Marketing Media SEO 111

MaccaPR

AUGUST 5, 2015

Or is it an acceptable social media best practice to publish blog posts that are credited to an anonymous company voice? Providing a blog author’s name helps your company develop a following on social media, and also highlights talent within the company. 5 Reasons Your Blog Should Identify Its Authors.

Blogging 48

Blogging Employee Corporate Google 48

Waxing UnLyrical

APRIL 19, 2018

Piktochart : PIktochart is an online infographics tool. Problem: You know you need to write content, send emails and develop an integrated content marketing program to tell your organization’s story and drive donations and support, but it all feels overwhelming. Community Building and Social Media Hacks.

Nonprofit 76

Nonprofit Tools Marketing Skype 76

PRSay

MAY 18, 2016

According to Cision’s State of the Media 2016 Report, 42 percent of reporters said communication professionals could improve their media relations by providing “information and expert sources.”. If they visualized the data in a chart or infographic. What would be even better? Conclusion.

Data 106

Data Meeting Measurement Guidelines 106