Reputation Us

FEBRUARY 21, 2023

Dime-a-dozen promotions fill the Web, but to build true trust, it takes more than super fabulous and illuminating adjectives. Every year, the Edelman Trust Barometer measures trust in four institutions – government, media, business and NGOs. Businesses must distribute trustworthy information, the survey found.

Reputation 78

Reputation Corporate Content Marketing Survey 78

5W PR

JULY 15, 2020

While a media kit is a collection of information about the brand, not all media kits will look the same. Today, most media kits are pitched via online newsrooms, or a web page attached to a company’s main site that features all of the company’s most relevant news and public relations information. Measuring Media Kit Success.

How To 176

How To Media Guidelines Pitching 176

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). Contact Information: Buzzstream can instantly scan the site for contact information like email or social media.

Tools 71

Tools SEO Analysis Google 71

Waxing UnLyrical

JANUARY 16, 2015

So much has been going on/is coming up, I thought I’d pull together where we have been/will be around the web, so that you could either mark your calendars, add to your reading list… or both! I talked about analytics being the “sideways” approach to measuring PR over at Spin Sucks. Katie Paine. Happy weekend!

Web 40

Web Leadership eBook Infographics 40

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). Contact Information: Buzzstream can instantly scan the site for contact information like email or social media.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). Contact Information: Buzzstream can instantly scan the site for contact information like email or social media.

Tools 62

Tools SEO Analysis Google 62

Konnect Agency

JUNE 8, 2022

Users who visit can piece together our brand story by simply scrolling from the top of the webpage to the bottom— no pages to bury yourself in that might result in the loss of critical information. Through the use of interactive elements, infographics, and imagery— show the consumer who you are and what you do rather than telling them.

Brand 52

Brand Branding Mobile Analysis 52

Sword and the Script

DECEMBER 22, 2020

Do PR professionals present accurate and truthful information? The top PR challenge facing communicators is measuring impact, proving value and demonstrating ROI, according to 50% of respondents. However, in a subsequent question, only about half of respondents “often” or “always” measure their communications efforts.

Survey 178

Survey Marketing B2B Study 178

Newsfile

JANUARY 24, 2024

Gemini Ultra is our largest and most capable model, designed for highly complex tasks and built to quickly understand and act on different types of information — including text, images, audio, video and code. But early in 2024, the company will introduce Gemini Ultra in a new experience called Bard Advanced.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Buzzstream

DECEMBER 13, 2023

Media databases provide detailed information about media outlets, like contact info and past coverage. This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. List Building Tools Ultimately, the success of a digital PR campaign depends on a strong prospect list.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Media databases provide detailed information about media outlets, like contact info and past coverage. This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. List Building Tools Ultimately, the success of a digital PR campaign depends on a strong prospect list.

Digital PR 62

Digital PR Tools Google Pitching 62

Shift Communications

DECEMBER 18, 2014

To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework. That information, combined with audience research done by your PR agency, should narrow down which publications and influencers will be most receptive to your message. Owned Media.

Data 157

Data Data-Driven PR System Analytics 157

Cision

OCTOBER 16, 2017

As background, Cision’s research department makes tens of thousands of media updates to our influencer database each day, using multiple sources of information and technologies. Anyone added to our database is notified so that they can update their information or opt out, but unfortunately, these messages can be missed.

Media 149

Media Pitching Data Technology 149

Sword and the Script

DECEMBER 17, 2016

The push for better measurement in marketing and PR has been something of a groundswell over the last decade. The focus on measurement in marketing has become so intense that some argue it’s choking creativity. Web analytics have played a pivotal role in the advancement of measurement. Facebook Inc. And again.”.

Analytics 60

Analytics Data Report Measurement 60

Sword and the Script

JUNE 11, 2019

Recently, I’ve had several consulting conversations about gated content while I too have a strong view, I decided to keep an open mind and go canvas the web looking for solid arguments for and against gated content. Some organizations want to prevent competitors from downloading information. The Case Supporting Gated Content.

B2B 122

B2B Mobile Content Marketing SEO 122

The Proactive Report

DECEMBER 24, 2015

” Digital PR gives you access to information sources and data that was not available before. Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). Then look over your research and see what type of content your audience responds to and what information they’re looking for.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

” Digital PR gives you access to information sources and data that was not available before. Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). Then look over your research and see what type of content your audience responds to and what information they’re looking for.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

” Digital PR gives you access to information sources and data that was not available before. Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). Then look over your research and see what type of content your audience responds to and what information they’re looking for.

Digital PR 100

Digital PR Analytics SEO Measurement 100

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Tip 8: Measure your results Even with financial constraints at play, gauging success in PR is paramount.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Cision

MARCH 21, 2016

This year’s report found that 92 percent of media outlets have or are currently adopting a mobile-friendly Web design. Multimedia content, such as infographics or Slideshare presentations, will help you stand out from other brands pitching the same old standardized template. What impact does this have on communication professionals?

Trends 120

Trends Mobile Media Print 120

Sword and the Script

DECEMBER 10, 2019

And then knows how to leverage this information to persuade you to purchase or act in a certain way.” We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. ” Scott Kaminski | Häfele America Co. 4) Better integration of owned, earned and paid media.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Presspage

AUGUST 15, 2017

the importance of measurability. Big data refers to the large amounts of structured and unstructured information that is available for organizations to mine for insights. To read more about the rise of big data, read our article on ‘Online data and PR ’ Video The emergence of Web 2.0 thought leadership. contributors.

Technology 115

Technology Big Data Video Data 115

Buzzstream

FEBRUARY 15, 2024

Above Average Page Authority or URL Rating Page Authority (PA) is Moz’s measure of a page’s ability to rank based on several factors, and URL Rating (UR) is Ahref’s based again on the strength of the backlink profile. They offer helpful questions to ask, such as: Does it provide original information, reporting, research, or analysis?

How To 71

How To SEO Google Examples 71

Bad Pitch Blog

SEPTEMBER 2, 2014

1) Inform Strategy: Since hugging it out with data, I''ve been able to show clients exactly why I''m proposing a specific editorial strategy. This is just one way data can inform strategy. And you may love or hate infographics at this point, but they remind us how data can fuel very visual content. Here are just three reasons.

Data 96

Data Privacy Infographics Measurement 96

Stern + Associates

AUGUST 13, 2014

Less than a quarter (21 percent) of companies believe they’re very or extremely effective at using thought leadership in the sales process, according to the Information Technology Services Marketing Association. Can Thought Leadership Be Measured? Social listening can also be an effective measurement tool to gauge share of voice.

Leadership 81

Leadership Reputation Measurement Video 81

PRSay

JUNE 26, 2016

If you’re using social media in your planning, then you will be ready for not only the highly informative discussions and engagement with your audience, but also to uncover and minimize the negative issues that arise during your campaign. A few years ago, I created the Social Media Strategy Wheel Infographic for PR professionals.

Social Media 113

Social Media Media Infographics Community 113

Sword and the Script

MAY 20, 2017

The idea is that a prospect unfamiliar with a company has different information requirements than one that has the business’ products already on a short list. Also see: B2B Blog Metrics: 4 Effective Categories to Measure Success. 1) Content basics and prospect maturity. 3) The bold “content marketing” bridge. Give our services a try.

Content Marketing 62

Content Marketing Marketing Real Estate B2B 62

ISEBOX

MARCH 18, 2016

Managing a PR campaign starts with a documented strategy, built around concise goals and measurable milestones. The business upgrade allows you to share project information with your team and assign tasks for more meaningful, transparent accountability. Internal Messaging Apps = Effective Internal Communications.

Publicity 70

Publicity Enterprise Analytics Tools 70

Sword and the Script

FEBRUARY 16, 2019

By my math on the back of a napkin, of the 6,829 martech companies listed Scott Brinker’s most recent martech landscape infographic, just 144, or 2%, are categorized under “collaboration.”. Additionally, The Next Web pointed to Sprint, Netflix, and, L’Oreal, among others. There are no signs that this is slowing either.

Creativity 78

Creativity Study Survey Advertising 78

PR Fuel

MARCH 17, 2020

Your goal is to inform and entertain prospects. It might mean providing quick tips in a video or on an infographic. You keep offering useful information in articles or videos. Nearly everyone who spends time online is in search of information or entertainment in some way or another. Content marketing has three main pros.

Publicity 67

Publicity Small Business Advertising Advertising 67

Shift Communications

APRIL 2, 2015

Google Analytics is a tool that can help businesses measure a bunch of different things, but it can also be a great asset for PR pros. Creating content – whether it’s a white paper, an Infographic or original research – can help make news for us. That doesn’t mean our job to generate more awareness stops. Our reporting has stepped up.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Buzzstream

MARCH 13, 2024

Traditional PR Technically, digital PR focuses solely on online media to boost brand awareness, sentiment, and market share on the web. In contrast, traditional PR has broader metrics to measure public perception and sentiment. For instance, a brand may utilize datasets to create a map or infographic and pitch it together.

Digital PR 71

Digital PR Construction Case Study SEO 71

Waxing UnLyrical

SEPTEMBER 28, 2015

Public relations in India: Climbing up the value chain [infographic]. The traditional approach is dead,” says Amit Misra of MSLGROUP, as an introduction to this infographic. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. When Kejriwal defeated the media.

Infographics 40

Infographics Television Conference Writing 40

Contently - Strategy

DECEMBER 29, 2022

Once you hit the “Publish” button, you need to get your content where it needs to go, share it with your audience, and ultimately measure your results. The right workflows for content help measure performance accurately and inform key stakeholders of its progress. Launch your measurement plan.

eBook 145

eBook Product Launch Software Internal 145

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Most people find independent journalism and earned media to be the most credible source of information. Web traffic originating from media coverage outperforms other sources.

Marketing 78

Marketing Publicity Survey Study 78

Cision

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. We’ll deliver your multimedia assets, and you’ll leverage the industry’s most authoritative web property, PRNewswire.com, to drive SEO results. Infographics. I love infographics. I love infographics. The next 9 are the gas.

Infographics 235

Infographics Case Study Content Marketing Video 235

Waxing UnLyrical

MARCH 26, 2014

Creative web content is all the rage in the marketing world. The beginner section consists of the most tools, as that will be the foundation for more advanced web graphics. Before we get our hands dirty in digital paint… Let’s look at some of the basic terms you’ll hear when it comes to creative web content.

Web 77

Web Pinterest Creativity Print 77