ImPRessions - Crenshaw Communications

MAY 15, 2019

Professor Sucher argues that, had Muilenberg framed the accidents more broadly by acknowledging uncertainty and pledging to investigate a possible connection between the two crashes, he might have limited the damage to Boeing’s reputation. The post Why Boeing’s Reputation Radar Failed appeared first on Crenshaw Communications.

Reputation 245

Reputation Airlines Automotive Software 245

Onclusive

OCTOBER 4, 2021

Onclusive’s new human-verified media database is a noteworthy addition to our powerful Author Intelligence tool for discovery of the most impactful journalists for your brand. Then we confirm which of them are full-time, active journalists with recent contributions to reputable publications. Request Demo.

Industry 195

Industry Media Reputation Report 195

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Fast forward to today, those very channels have donned a new hat – they’ve become vibrant marketplaces, offering the joy of online shopping with a social flavor. Being on social media is the online pastime that everyone loves. billion people were using social media globally. In 2023, more than 4.89

Social Media 87

Social Media Media Mobile SEO 87

5W PR

MAY 22, 2023

The health industry is alive, vital, and constantly changing. The industry’s mission is to educate people on how to stay healthy, avoid illnesses, and treat diseases. Therefore, it is crucial for businesses and professionals in this field to establish and maintain a credible reputation among the public.

Industry 88

Industry Reputation Education Training 88

Flack's Revenge

DECEMBER 4, 2018

If social media were a brand, it’s one that I think most would agree has been tarnished. The reputation hits come from many directions. And it’s not just about Facebook or even social media. Are the waters safe for social media marketing? Defending your Social Influence.

Social Media 174

Social Media Marketing Media Facebook 174

Onclusive

FEBRUARY 1, 2019

Last week, Cision announced that it was acquiring media monitoring company Trendkite. As the CEO of a leading communications technology company, I have been asked by many of our customers what this means for the industry. Generally, it is exciting to see continued investment in tools for the PR industry.

Industry 253

Industry Communications Measurement Technology 253

5W PR

MARCH 27, 2023

Driven by influencer culture and social media, beauty companies have adopted UGC to build a brand image and engage with customers. User generated content examples could range from product reviews , social media posts and videos to blog posts. What is User-Generated Content?

Industry 88

Industry Social Media Community Consumer 88

Burrelles Fresh Ideas

SEPTEMBER 12, 2023

These articles reference at least a few of the ‘ethics codes’ of PR industry associations in the US and UK. Why Ethics Matters in Public Relations – challenged the pop culture image of PR, discussed PR’s reputation problem and the five ethical pillars of ethical decision-making.

Ethics 111

Ethics Industry Publicity Analysis 111

PR for Anyone

JUNE 22, 2021

Successful PR Topic : Using Jeff’s expertise in social media to share how to use social media effectively. It is very common for people to be using social media for both themselves personally and for their businesses. Social media is a hot topic and something that is frequently talked about.

Social Media 130

Social Media How To Brand Branding 130

Deirdre Breakenridge

OCTOBER 29, 2014

We’ve seen in recent months, and even in the last few years, just how bad things can get for brands on social media. This is all part of the importance of having a concrete plan for a brand’s social networks. Breakenridge moderates an NYU Public Relations and Social Media Twitter chat on the Reputation Task Force.

Reputation 302

Reputation Brand Branding Social Media 302

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Reputation Us

NOVEMBER 15, 2021

What’s more, given that social media may post a damaging story instantly, your business may find itself scrambling to perform damage control. Risk and insurance professionals are putting increasingly less emphasis on physical assets, and more focus on intangible risks such as cyber threats, business interruption and reputational risks.

Insurance 97

Insurance Insurance Exercises Reputation 97

Prohibition

AUGUST 19, 2021

We live in a world in which social interaction and social media networks are integral. Therefore, the reach of an individual’s reputation has reached a level unimaginable to previous generations. You need to make sure your online reputation is in check. Your reputation is your most important asset.

Reputation 118

Reputation Google Crisis Management Engineering 118

ImPRessions - Crenshaw Communications

FEBRUARY 13, 2024

This means evaluating whether brand mentions in the media and in social chatter are positive, negative, or neutral, and how this affects public perception. Advanced tools like Muck Rack, Critical Mention and Hootsuite can examine articles and social media posts to provide a sentiment score.

Measurement 334

Measurement How To Retail Analysis 334

Onclusive

MAY 12, 2022

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries.

Consumer 370

Consumer Publicity Media Analysis 370

5W PR

JULY 15, 2023

In the beauty and wellness industry , corporate communications play a crucial role in shaping brand perception, establishing credibility, and fostering customer trust. Thought leadership Establishing a brand as a thought leader and industry expert can elevate a wellness communications strategy.

Corporate 78

Corporate Industry Communications Ethics 78

Buchanan PR

AUGUST 28, 2023

C U T on Unsplash In the dynamic world of social media, trends have become powerful drivers of engagement, brand awareness and community interaction. Partaking in a social media trend can help spotlight businesses (and even help them go viral!) Photo by S O C I A L. by keeping content fresh, fun and culturally relevant.

Social Media 84

Social Media Trends Viral Media 84

PR in High Definition

FEBRUARY 27, 2023

In the B2B tech PR and communications industry, there are several ways that generative AI could revolutionise how we work. As an experiment, I asked ChatGPT: ‘’What are the top four ways that generative AI will change the PR and communications industry for the better?’’ The post How will ChatGPT impact the communications industry?

Industry 62

Industry Communications Technology Reputation 62

Reputation Us

FEBRUARY 2, 2021

Reputation is what others say (or don't say) about you. We invite you to explore the ReputationUs tailored REPUTATION AUDIT for your company. We get it…looking underneath the hood of your operations to find reputational risks and vulnerabilities can be daunting. public, media, social) reputation.

Reputation 78

Reputation Crisis Analysis Internal 78

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

SOCi’s Threads Launch Commentary When Instagram unveiled “Threads,” Meta’s equivalent to Twitter, it created a social media frenzy. SOCi offered insights on Threads’ implications for social media marketing, showcasing their expertise and thought leadership.

Brand 323

Brand Branding eBook Advertising 323

The Proactive Report

MARCH 21, 2017

The 2016 Aon Global Risk Management Survey that polled CEOs, CFOs and risk managers ranked damage to brand and reputation as a top concern, displacing the financial and economic risks that have traditionally dominated this survey in the past. A crisis can occur so much faster now and the information can spread like wildfire on social media.

Reputation 140

Reputation Crisis Social Media Google 140

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2024

But at a corporate level it’s a strategic imperative with real implications for company reputation and even performance. The MuckRack analysis of CEO media coverage shows that while political comments or crisis response drove some stories, “most executives were simply weighing in on 2023 industry trends.”

Corporate 182

Corporate Analysis Reputation Trends 182

5W PR

AUGUST 21, 2023

The jewelry industry is competitive, with many brands trying to attract consumers. Showcasing exceptional craftsmanship In the jewelry industry, quality and craftsmanship are of utmost importance. Emphasizing unique design Design is crucial in the jewelry industry. One way to do this is through impactful jewelry marketing.

Industry 78

Industry How To Fashion Creativity 78

Onclusive

DECEMBER 6, 2021

This week, we are focusing on comparing comprehensive media monitoring and social listening capabilities for these providers. The G2 Crowd Report for User Satisfaction Ratings is one of the most trusted voices in the industry. Media monitoring must be comprehensive. Media monitoring must be comprehensive.

Media 370

Media Comparison Software Enterprise 370

Communications Conversations

JULY 7, 2022

Recently, long-time social media blogger Mark Schaefer wrote about a topic we’re hearing a lot more about recently: Ghosting. However, I would also throw a word of caution to young people who are employing this approach: Your long-term reputation is at stake here. But, more importantly, think about your long-term reputation.

Reputation 79

Reputation Travel Meeting Social Media 79

Remote PR Jobs

JANUARY 30, 2024

As organizations strive to establish positive reputations, engage with their target audiences, and navigate the ever-changing media landscape, skilled PR professionals are in high demand. In addition, PR professionals often collaborate with journalists and media outlets to secure coverage for their clients or organizations.

Crisis Management 130

Crisis Management Analytics Creativity Reputation 130

PR in High Definition

FEBRUARY 27, 2023

Most of us who frequent social media platforms will have probably given in to the recommendations of an influencer in one way or another. billion industry , in 2016 has since grown to become worth $16 billion in 2022, with expectations for it to grow to $21 billion this year. Now more than ever, shaping reputation is crucial.

Reputation 62

Reputation B2C Ethics Trends 62

Prohibition

AUGUST 4, 2021

A brand’s reputation can be described as how the general public perceives your organisation. Your reputation as a brand reflects the level of trust your target market has in you. Online Brand reputation management refers to a strategic approach that helps organisations manage their brands to achieve desired business outcomes.

Reputation 62

Reputation Brand Branding SEO 62

Critical Mention

NOVEMBER 5, 2019

Social media platforms may have been created for friendly networking, but since then, they’ve evolved into tech hubs where anybody can network with anyone else. So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. Social Media Improves Customer Service.

Social Media 105

Social Media Media Customer Service Radio 105

Onclusive

NOVEMBER 17, 2021

Welcome back to our blog series about managing corporate reputation with PESTLE analysis! This week, we’re wrapping up the series with a look at sentiment monitoring, social listening and trend tracking as an essential part of the process. Social listening. Sentiment monitoring. Current trends.

Analysis 195

Analysis Media Reputation Trends 195

Karen Freberg

JANUARY 14, 2021

As we start the spring semester, I realized that it has officially been 10 years since I started teaching a social media class. Honestly, the time flew by and it seems like yesterday I came to UofL from my PhD at the University of Tennessee, where I was asked to create and execute a social media class. TEN YEARS?!

Social Media 88

Social Media Media Resources Creativity 88

Prohibition

MAY 10, 2023

User generated content (UGC) has become a critical component of social media marketing in recent years. Here we’ll explore what user generated content is, how it can benefit your social media strategy, and some best practices for incorporating it into your marketing efforts. What is user generated content?

Social Media 62

Social Media Strategy Media B2C 62

The Proactive Report

MAY 27, 2018

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed. Social Media (75%).

Industry 113

Industry Measurement SEO Corporate 113

Victorious PR

FEBRUARY 4, 2023

Social media is essential for brand reputation because it allows companies to connect with their audience, build a positive image, and have professionals know what to do in a crisis. With the use of social media and various platforms to share information, a positive reputation is critical to the success of your brand.

Reputation 52

Reputation Publicity Real Estate Social Media 52

Onclusive

MAY 12, 2022

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries.

Consumer 195

Consumer Publicity Media Analysis 195

PRSay

MAY 15, 2024

And as businesses and organizations seek to achieve greater transparency and to mitigate the impact of a crisis on overall trust and reputation, it’s proven successful. Thus, the organization is “stealing the thunder” from media, activists, critics and others who might jump on the crisis news and drive a narrative that is even more damaging.

Crisis 110

Crisis Crisis Management Crisis Communications Journalism 110

Onclusive

DECEMBER 7, 2023

PR and comms teams play a critical role in building brand reputation, driving awareness, and fostering positive relationships with key stakeholders. Share of Voice (SOV) This compares the brand’s presence in the media or a specific industry in comparison to its competitors.

Measurement 195

Measurement Analysis Reputation SEO 195