Waxing UnLyrical

MAY 15, 2018

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. Another 50% brought on an agency partner based off an industry specialty or experience reaching a particular audience. Let’s hit it. Let’s Talk Money. A former U.S.

Survey 74

Survey Industry Communications Corporate 74

ImPRessions - Crenshaw Communications

JUNE 7, 2019

PR people and reporters work very closely every day, and are very much in the same business of storytelling. As opposed to paying for advertising, PR pros earn media coverage by pitching stories reporters want to write, and readers want to see. Truth is, it’s not that dark. Heads down – This phrase does not refer to low self-esteem.

Agency 192

Agency Internal International Pitching 192

Stephen Waddington

DECEMBER 15, 2021

The PR industry congratulates itself for banishing AVE from awards. UK industrial growth - Build Back Better is the Government’s strategic plan to support economic growth through investment in infrastructure, skills, and innovation. It’s also an issue of writing style. 30 agencies submitted data to the project.

Publicity 128

Publicity Government Guidelines Facebook 128

Solo PR Pro

APRIL 8, 2021

Bernadette Adams Davis pretty much always knew she wanted to work in the media industry. Bernadette went on to hold positions at print publications like the Orlando Business Journal and worked as a website producer at a TV news station before deciding to make the jump to PR. I knew that journalism was changing,” she said. “I

Meeting 97

Meeting Journalism Employee Storytelling 97

Critical Mention

FEBRUARY 27, 2020

As owner of PR Media , a full-service public relations agency located in Philadelphia/New York area, Publicist Robyn Stevens has created innovative media and marketing strategies with her extensive industry knowledge and connections. I always remind clients it’s about storytelling. Where do you see PR going in the next five years?

Journalism 78

Journalism Social Media Radio Fashion 78

Stephen Waddington

JUNE 16, 2019

Reuters Digital News Report, Metia content resonance event, industry awards, #AIinPR, digital exclusion and a book recommendation. I’ve had a break from writing my weekly letter after getting married in New York. Newspaper brands continue to suffer as readers shift from print to digital. This isn’t news.

Print 60

Print Storytelling Newspapers Advertising 60

Cision

NOVEMBER 30, 2016

Because I twitch at the utterance of business cliches, it feels like an electric shock jolting through my body to write that the media industry was going through “unprecedented change” at the time. Although editorial rooms were being gutted and print revenue was dropping, it was an opportune time to be young and cheap labor.

Software 0

Software Media Leadership Journalism 0

ReimaginePR

MAY 9, 2016

See, when we sense a discrepancy in the stories we hear or read, we’re really raising a mental red flag about the storyteller, not just about the story being told. You could be hesitant about writing your personal bio or publishing an engaging blog post each week, for example. And this goes for in-print and online. Be yourself!

Writing 120

Writing Storytelling Brand Branding 120

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. We were inspired to write this post after hearing about Hectare’s brilliant B2B Tinder for cows campaign mentioned in our recent podcast. As a result, campaigns are often dry, serious, and?—? just a bit boring.

B2B 120

B2B B2C Facebook Storytelling 120

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. A brief history of publicity In my view the public relations industry took a wrong turn in the 1950s. At the same time, the ability to print fast and cheaply bought about a concurrent revolution.

Media Relations 115

Media Relations Media Print Newspapers 115

Cision

FEBRUARY 18, 2016

He discusses the importance of focusing on the big picture, the attributes of a good storyteller and the shift from traditional media to multiplatform and digital media. The Alliance for Women in Media is a vibrant and exciting organization that connects, recognizes and inspires women across every facet of the media industry.

Storytelling 120

Storytelling Local Video Measurement 120

Sword and the Script

DECEMBER 22, 2020

PwC estimates live events, conferences and tradeshows have shrunk 64% as an industry. Source: 10 PR Industry Studies ). Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week. Data, storytelling and blogging of grow in importance.

Survey 176

Survey Marketing B2B Study 176

ReimaginePR

MAY 30, 2015

Press kit used to mean kits meant exclusively for print outlets and technically it still does. Again, the highest resolution and biggest photos you can manage are critical to anything print. Boy, I could write a book on what makes a great media release (now THERE’S an idea) but for now, here are a few things to keep in mind: 1.

Media 120

Media Television Video Print 120

Beyond PR

MAY 17, 2018

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. Whether it’s video, photos or interactive graphics, more visual storytelling can give people deeper insights into a subject. Use Multimedia to Tell a Better Story.

Infographics 54

Infographics Print Video Real Estate 54

Stephen Waddington

JUNE 23, 2019

I’ve no idea if Mary Meeker has ever been to Middlesbrough, the post-industrial town in North Yorkshire, but I doubt it. Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 Meeker calls out the use of edited and curated images as a means of storytelling. I’m here for an athletics tournament.

Report 81

Report YouTube Privacy Web 81

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52

Beyond PR

JUNE 8, 2016

The challenges both industries face and the changes required are often similar if not the same. Washington’s not really unique – it’s like any town with a myriad of local stories,” writes Christine. “So Summing up the panelists’ remarks, Christine writes that journalists must “become familiar with audio and video.

Media Relations 40

Media Relations Media Journalism Print 40

Contently - Strategy

OCTOBER 24, 2019

Email newsletters are a particularly useful tool for financial services companies, especially if you’re writing about personal finance. When the publication shuttered its print version and went completely digital in 2019, editors and strategists were given an opportunity to reach into new markets.

Financial 46

Financial Banking Content Marketing Writing 46

Beyond PR

MARCH 6, 2018

Let’s face it, nobody knows your brand, industry and personas better than you. You can spend months writing a white paper or spend thousands on a video, but if it’s not laser focused and doesn’t reach the right audiences it’s not going to convert. How to Drive Your Content Marketing Priorities. percent close rate.

Strategy 67

Strategy How To B2C Content Marketing 67

Cision

MAY 21, 2015

Jaffe Juice is an industry thought leader and author of Life after the 30-second spot, Joseph Jaffe’s unshackled, uncensored and uninhibited dialogue on the subjects of new marketing, advertising and creativity. High Income Business Writing. Join us at MaritzaParra.com for recaps, inspiration and resources from each show.

Social Media 120

Social Media Marketing Pinterest Media 120

ZudePR

DECEMBER 30, 2016

Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: Here’s an extract: “How to create interesting content for a boring product or stale industry. Their lasting power lies in the fresh, imaginative, daring, surprising storytelling of their creators.

Writing 84

Writing Google Meeting Airlines 84

PR Conversations

AUGUST 17, 2014

We see this almost everywhere that PR is discussed online (and often in print too). Indeed, I’m concerned that where PR practitioners have rebranded themselves as Communicators working in Communication(s) functions, they generally mean they like to write (or maybe, only maybe, that they are good at this).

Education 87

Education Training Policies Crisis Management 87

Waxing UnLyrical

MAY 4, 2016

Others may currently use humor, or be in industries which lend themselves to making customers laugh in order to engage with their brand and buy their product. Scott Kaminski is a client-side corporate storyteller who currently manages marketing communications and public relations for Häfele America Co., A former U.S.

Marketing 40

Marketing B2C B2B Social Media 40

Journalistics

APRIL 5, 2016

According to the Cision’s report, a multimedia journalist is a skillful storyteller, capable of communicating not only in words, but also in images, video, and emerging multimedia formats (GIFs and 360-degree video come to mind). The top trend in media right now is the evolution of the multimedia journalist. You should do this!

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

According to the Cision’s report, a multimedia journalist is a skillful storyteller, capable of communicating not only in words, but also in images, video, and emerging multimedia formats (GIFs and 360-degree video come to mind). The top trend in media right now is the evolution of the multimedia journalist. You should do this!

Media Relations 40

Media Relations Media Mobile Pitching 40

Contently - Strategy

NOVEMBER 14, 2018

Like other companies that have mastered content marketing, Dollar Shave Club had a clear mission, audience research, a unique voice, and high-quality storytelling. Content marketers in all industries can learn from these examples. It started sending customers a monthly print magazine called The Bathroom Minutes with their razors.

Leadership 93

Leadership Brand Branding How To 93

Contently - Strategy

JUNE 11, 2020

We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. 5 Trends Shaping the Healthcare Industry .

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content. If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. 5 Trends Shaping the Healthcare Industry . Methodology.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Contently - Strategy

OCTOBER 15, 2021

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. ” To make it as easy as possible, Salesforce asks users to filter by industry, which automatically enters some data based on recent benchmarks. We love email,” GE’s Chief Storyteller told us. “It

B2B 57

B2B Content Marketing Trends Marketing 57

Contently - Strategy

JULY 31, 2019

In the marketing world, professionals tend to glom onto useful marketing buzzwords as a shared language, and those terms can actually prove useful to professionals in adjacent industries. As the marketing and media industries continue to look more and more alike, their lexicons overlap too. ” Functionally, it’s fluff.

Content Marketing 85

Content Marketing Marketing Media SEO 85