Sword and the Script

SEPTEMBER 8, 2020

More: 21 Media Relations Insights From 3 Surveys Polling 4,000+ Journalists 5. More: 21 Media Relations Insights From 3 Surveys Polling 4,000+ Journalists 6. Most reporters are on Twitter If you work in PR and have responsibility for media relations , then you have in a sense, a professional obligation to be on Twitter.

Survey 95

Survey Industry Leadership Study 95

Bianchi Biz Blog

OCTOBER 9, 2023

I’m Seth Clevenger, managing editor for features at Transport Topics , a weekly newspaper and multimedia outlet dedicated to covering trucking and the freight transportation industry. One of my core responsibilities is producing TT’s annual Top 100 lists of the industry’s largest trucking and logistics companies.

Transportation 99

Transportation Meeting Newspapers Media 99

Bianchi Biz Blog

JANUARY 8, 2024

Jennifer Ramsay is the editor-at-large at Endeavor Business Media, where she curates the Market Moves newsletters, a series of cross-industry publications pulled together from various Endeavor Business Media outlets covering electric vehicles, manufacturing, energy, infrastructure and cybersecurity. It was even heated!

Meeting 97

Meeting Energy Local Media 97

Bianchi Biz Blog

JANUARY 18, 2024

According to the Consumer Technology Association (CTA) president & CEO Gary Shapiro , “The resurgence of CES proves that face-to-face conversations and meetings are a necessity for the technology industry.” Automotive News ’ Jamie Butters summed it up in this headline in his post-CES column: Is CES worth (the) auto industry’s time?

Automotive 110

Automotive Technology Transportation Trade Shows 110

Stern + Associates

JANUARY 29, 2024

Ad spending – the historic lifeblood of mainstream media – has plummeted as people spend more time on social media platforms where advertisers can reach them directly. Local media has been eviscerated, and now many iconic national and global outlets are hurting badly. adults get their daily news : social media.

Strategy 96

Strategy Publicity Media Video 96

The Hoyt Organization

APRIL 23, 2024

To do this, create content such as blog posts, whitepapers, or industry reports that provide valuable insights and solutions. Traditional channels, such as newspapers and television, offer broad reach, while digital channels, such as social media and email marketing, provide targeted messaging.

Strategy 80

Strategy Nonprofit Social Media Leadership 80

PRSay

NOVEMBER 8, 2022

When I was director of media relations in the Reagan White House in 1983 and 1984, the correspondence unit had a standing assignment to find letters the president could use to help illustrate issues of interest. He said the box represented the industrialized world in 1960, which then had a population of 1 billion people.

Comparison 154

Comparison Twitter Newspapers Communications 154

Prakkypedia

MARCH 31, 2019

Or in other words: “What can I pitch to the media?”. For PR consultants who work in media relations and promotions, it’s all about the next angle, the new product, the trend the client has noticed, or the issue that the client may be able to provide a quote on.

Newspapers 122

Newspapers Radio Construction Fashion 122

Doctor Spin

MARCH 1, 2024

Local, state, and federal government entities often hire entry-level PR professionals to handle public relations and communications tasks. Media outlets. Newspapers, magazines, television stations, and online media companies may have entry-level positions in their PR or communications departments. Entertainment industry.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Stephen Waddington

SEPTEMBER 17, 2019

Jessica Pardoe When did you last read a newspaper? We consume news through TV, mobile apps, PC and social media. In fact, it’s becoming unusual to pick up a newspaper. Print new media challenge Ad-funded newspapers such as The Evening Standard and The Metro are the exception, not the rule.

Print 60

Print Newspapers Media Advertising 60

Bianchi Biz Blog

JUNE 19, 2023

We are a business-to-business weekly newspaper covering the trucking and logistics industries. As features editor, I am primary responsible for producing in-depth features that explore the issues facing the industry today. First, I get the chance to speak with industry insiders. Know your industry.

Transportation 93

Transportation Meeting Media Newspapers 93

Doctor Spin

OCTOBER 16, 2023

The rapid evolution of the internet and social media has transformed the communications industry—and PR professionals must adapt. Social media, blogs, podcasts, and other online channels presented new opportunities for communication. Digital PR is not link-building for SEO. But this is SEO, not digital PR.

Digital PR 83

Digital PR SEO Engineering eBook 83

PRSay

MAY 3, 2019

On April 27, Bloomberg published an inaccurate, one-sided piece titled “Public Relations Jobs Boom as Buffet Sees Newspapers Dying.”. As the article noted, billionaire investor Warren Buffet sees the traditional newspaper slipping away.

Publicity 146

Publicity Newspapers Journalism Energy 146

B2B PR Sense

JANUARY 5, 2018

Handpicked Related Content. Myth #3: PR is not the same as media relations. Media relations is a subset of PR. Or you may decide that media relations is precisely what you need. Handpicked Related Content. How to Score in B2B Media Relations. Social media strategy.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Bianchi Biz Blog

FEBRUARY 21, 2022

We are part of the Endeavor Business Media Commercial Vehicle Group covering trucking and fleet industries. My main coverage and writing focuses are the transportation technology world, and government and regulations related to the trucking and freight industries, along with other website and magazine duties.

Meeting 94

Meeting Transportation Media Sports 94

Sword and the Script

AUGUST 24, 2021

Media relations has been getting harder for ages and PR need to think differently about the tools available to get the message across, including sponsored content. They had covered my client before and I was pitching hard news – good stuff that’s useful for the industry. This person and media site have ethics beyond reproach.

Pitching 112

Pitching Media Relations Survey Advertising 112

Newsfile

JUNE 28, 2023

Media monitoring is the process of tracking and analyzing a variety of media channels to discover mentions, coverage and any other discussions related to a certain topic or company. Media channels can include newspapers, magazines, television, radio, online news outlets, blogs, and social media platforms.

Media 52

Media Analytics Radio Google 52

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. It helps organizations stay informed about their reputation, competitors, and industry trends. sponsored posts).

Viral 52

Viral Crisis Communications SEO Reputation 52

Bianchi Biz Blog

NOVEMBER 6, 2023

Being that I’m fresh in the industry I haven’t gotten the chance to write many stories, so for now my most fun story is also the one I’m most proud of. Describe the craziest or most fun story you have written. What story or stories are you most proud of? Finish this sentence: If I am not reporting, I am … Editing.

Meeting 92

Meeting Engineering Journalism Media 92

PRSay

JANUARY 9, 2020

Public relations has come a long way in the last 10 years on so many fronts, presenting both new challenges and opportunities. When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. Organic reach on social media was also still possible for brands.

Trends 165

Trends Nonprofit Consumer Newspapers 165

Cision

JUNE 21, 2016

Going into college I just knew that I would be a reporter at a newspaper. However, I accepted an internship in Dallas after my sophomore year with Project Transformation, a non-profit working with underprivileged children, as a media, communication and PR coordinator. What’s your secret to media relations success?

Social Media 227

Social Media Newspapers Reputation Community 227

Sword and the Script

OCTOBER 24, 2023

Things like adding a media section to your website, liking and commenting on reporters’ posts and posting on social media or your blog will boost your visibility, provide social proof and help the media find you. then a reporter may not see you as an obvious story source. show them.

Pitching 128

Pitching Newspapers Report Local 128

Bianchi Biz Blog

MARCH 21, 2022

I’ve worked in this capacity within the photonics industry for about seven years, and the topics we cover never cease to amaze me. As special publications editor for The Keene Sentinel in New Hampshire (the fifth oldest continuously published newspaper in the U.S.), I wrote a piece on my pursuit of my family’s ancestry.

Meeting 73

Meeting Newspapers Agriculture Media 73

Bianchi Biz Blog

MARCH 7, 2022

Vesna Brajkovic has been covering the transportation industry since 2016, including trucking, railroading, the automotive aftermarket and aviation. When I covered the rail industry for Progressive Railroading , I wrote a few stories on how freight railroads use drones to survey tracks and bridges. I haven’t looked back since.

Meeting 81

Meeting Automotive Media Transportation 81

Bianchi Biz Blog

OCTOBER 24, 2022

That was my first experience really using social media and the publication’s website to break news and keep residents in the community informed. Our newspaper ended up winning an award for our reporting. In any industry, particularly in trucking, people matter most. Industry still behind in race for enough truck parking spaces.

Meeting 59

Meeting Automotive Transportation Newspapers 59

PRSay

APRIL 18, 2022

The events feature writers for the newspaper and delve deeper into the topics behind their articles. Strong media-relations skills aren’t enough anymore. Since January 2019 , Stokes has written the “ Hire and Seek ” column for Strategies & Tactics. PR skills expand, evolve. You still need a great resume, she said.

Newspapers 60

Newspapers Strategy LinkedIn Interviews 60

Beyond PR

JUNE 8, 2016

When the worlds of PR and media are discussed, it’s impossible to avoid parallels. The challenges both industries face and the changes required are often similar if not the same. Don’t make the mistake, though, of viewing PR and media simply as two lines running parallel with one another.

Media Relations 40

Media Relations Media Journalism Print 40

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

For a fee, any organization can upload their press release to a newswire service that distributes it directly to news organizations, much like the original news agencies like Associated Press fed reports to newspapers in the early days of electronic journalism. Benefits of using a newswire.

SEO 279

SEO Print Financial Product Launch 279

Cision

JUNE 22, 2016

In this interview, Tom discusses being the first public relations partner for Florida’s Natural, why brand advocates are so valuable and the importance of listening to your audience’s conversations. What drew you to the PR industry? What do you think was the key factor in Exponent PR winning that account?

Newspapers 195

Newspapers Brand Branding Media Relations 195

Axia PR

AUGUST 15, 2018

The term earned media describes news content featuring or sourcing your brand, products, or services. Earned media coverage comes from media relations when an outlet includes your company, product, service, expert, opinion, or ideas in a news story (online, print, radio, TV, podcast, etc.).

Media 48

Media Radio Newspapers Print 48

Cision

FEBRUARY 23, 2016

What drew you to the PR industry? The PR industry has delivered everything I was looking for when I set out looking for a job in 1996! Want to improve your media relations? Gain insights from Cision’s free State of the Media 2016 Report! My favorite social media platform is… LinkedIn.

Analytics 120

Analytics Agency Newspapers Community 120

Cision

JANUARY 19, 2017

She is also the author of From Unknown To Expert , a step by step framework to help entrepreneurs develop effective PR and social media strategies to become thought leaders and influencers in their industries. What is your secret to media relations success? How does social media and analytics drive your PR strategy?

Social Media 120

Social Media Newspapers Pitching Reputation 120

Bianchi Biz Blog

JANUARY 10, 2022

I might write about a local company or service I never knew existed, and the next day might be an enterprise piece about electric vehicles or the steel industry. My first non-school newspaper gig was at the China Daily in 2013. Exercising, often reading newspapers and satire, playing guitar and curating my Spotify playlists.

Meeting 74

Meeting Report Automotive Media 74

Bianchi Biz Blog

APRIL 18, 2022

I started my journalism career in South Texas as a newspaper reporter in 1997 and followed that with newspaper jobs in Mississippi, Kentucky and Ohio. I left newspapers in 2013 shortly before T he Plain Dealer in Cleveland started cutting back print publication schedules. You can follow Robert on Twitter at: @rschoenb.

Meeting 78

Meeting Automotive Media Newspapers 78

Bianchi Biz Blog

AUGUST 21, 2023

As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. It’s an easy job because this industry is truly full of the best people and I enjoy my time with them. It became kind of controversial, but it was the biggest news story that month in our industry.

Meeting 72

Meeting Automotive Engineering Journalism 72

Cision

APRIL 25, 2017

The AP’s ramped-up fact-checking efforts have gotten good responses from its customers – local and national newspapers, broadcast news stations, and other news organizations alike – who have responded by adding fact-checking tactics into their own day-to-day efforts. And the public wants news it can trust, even if it doesn’t know the source.

Facebook 303

Facebook Newspapers Local Crisis 303

ImPRessions - Crenshaw Communications

JUNE 12, 2018

It’s fascinating to chart the growth of public relations over the last century by looking at those who had the vision to create the industry. Bernays gets top billing as PR’s “father” A nephew of Freud, Edward Bernays (1891-1995) “invented” modern PR and coined the term “public relations.”

Corporate 178

Corporate Mobile Energy Public Affairs 178