Buzzstream

DECEMBER 13, 2023

Cision – Largest Media Database Cision is the industry mainstay for digital PR experts, offering a vast set of features, including a comprehensive media database. With over 1 million contacts, it’s the largest in the industry and provides access to an extensive network of media contacts and outlets. Free for four emails per day.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Cision – Largest Media Database Cision is the industry mainstay for digital PR experts, offering a vast set of features, including a comprehensive media database. With over 1 million contacts, it’s the largest in the industry and provides access to an extensive network of media contacts and outlets. Free for four emails per day.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 28, 2023

However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared. Like Ahrefs, BuzzSumo’s Content Analyzer allows you to search based on a keyword to identify top-linked content across the web. Pricing: Free version, $19.99/mo

Tools 62

Tools Blogging Pitching Google 62

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links.

Tools 71

Tools SEO Analysis Google 71

Newsfile

JANUARY 24, 2024

Sissie Hsiao, Google AI-generated content AI-generated content is becoming increasingly popular in the PR industry as it generates content quickly and in large volumes. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal?

Trends 52

Trends Data-Driven PR Analytics Survey 52

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links.

Tools 62

Tools SEO Analysis Google 62

Sword and the Script

DECEMBER 22, 2020

PwC estimates live events, conferences and tradeshows have shrunk 64% as an industry. Source: 10 PR Industry Studies ). The top PR challenge facing communicators is measuring impact, proving value and demonstrating ROI, according to 50% of respondents. Source: PR Measurement ). Source: B2B Sales Cycles ).

Survey 178

Survey Marketing B2B Study 178

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Using newsletters targeted at specific groups further strengthens communication channels while facilitating collaborations with other industry influencers (guest blogging).

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Konnect Agency

JUNE 8, 2022

If a user types “Web Development Agency” or any phrase for that matter, into Google, 75% of them won’t even click to the second page of search results. Through the use of interactive elements, infographics, and imagery— show the consumer who you are and what you do rather than telling them. Analyzing Your Refresh.

Brand 52

Brand Branding Mobile Analysis 52

Sword and the Script

DECEMBER 17, 2016

The push for better measurement in marketing and PR has been something of a groundswell over the last decade. The focus on measurement in marketing has become so intense that some argue it’s choking creativity. Web analytics have played a pivotal role in the advancement of measurement. Facebook Inc. And again.”.

Analytics 60

Analytics Data Report Measurement 60

Buzzstream

FEBRUARY 15, 2024

Above Average Page Authority or URL Rating Page Authority (PA) is Moz’s measure of a page’s ability to rank based on several factors, and URL Rating (UR) is Ahref’s based again on the strength of the backlink profile. You can build quality links once you’ve established your industry and niche. Both are on a 100-point scale.

How To 71

How To SEO Google Examples 71

Cision

OCTOBER 16, 2017

Unfortunately, the “batch and blast” method of media relations is still prevalent in the industry. Additionally, we add new people directly from journalist and/or media outlets, by proactively monitoring changes in the media industry and directly from clients. Finally, data should be used to measure what worked for any given campaign.

Media 149

Media Pitching Data Technology 149

The Proactive Report

DECEMBER 24, 2015

Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). Write web content. Infographics. Contribute to relevant industry news sites. Measurement. One of the big advantages of Digital PR is that we can measure pretty much every action we take. Use digital dashboards.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). Write web content. Infographics. Contribute to relevant industry news sites. Measurement. One of the big advantages of Digital PR is that we can measure pretty much every action we take. Use digital dashboards.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). Write web content. Infographics. Contribute to relevant industry news sites. Measurement. One of the big advantages of Digital PR is that we can measure pretty much every action we take. Use digital dashboards.

Digital PR 100

Digital PR Analytics SEO Measurement 100

Cision

MARCH 21, 2016

So how can you stay on the cutting edge of the news industry? This year’s report found that 92 percent of media outlets have or are currently adopting a mobile-friendly Web design. Emerging technology continues to change the way readers consume the news and how media outlets report it. This explains why almost half (48.9 Social Media.

Trends 120

Trends Mobile Media Print 120

Stern + Associates

AUGUST 13, 2014

Sales professionals who effectively participate in and leverage their company’s thought leadership are regarded for what they know, and recognized as go-to individuals with useful insights into their industry and understanding of their customers’ issues and needs. In many industries, the sales cycle is long and investment is high.

Leadership 81

Leadership Reputation Measurement Video 81

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Tech evangelist covering high-growth industries. Demand generation content marketing for B2B high tech industry.

Social Media 120

Social Media Twitter Media Nonprofit 120

Beyond PR

JANUARY 5, 2017

Infographics. Once you’ve identified a gap in content that your audience craves, it’s time to get to work on sharing it with industry best practices in mind. Document and prepare for distribution across your brand’s key channels, which should at the very least include: Web. Paid Media.

Case Study 55

Case Study Study B2C Infographics 55

Sword and the Script

MARCH 19, 2018

Additional trends or tactics where 50% or more of respondents said they’d be more or much more important included: alignment with marketing, influencer relations, organic social media, infographics, and executive speaking. Click To Tweet. Additional Findings from the JOTW Survey. I believe social media is mostly a paid channel.

Survey 72

Survey Trends Communications Storytelling 72

Sword and the Script

FEBRUARY 16, 2019

He summed it up: “The relationship between creative and digital is being rocked by an intense industry focus on data, artificial intelligence and privacy.”. In other words, as an industry, we’ve amped up the demand for creative content 10-fold but are only beginning to think about investments in the supply.

Creativity 78

Creativity Study Survey Advertising 78

Shift Communications

APRIL 2, 2015

It’s hard to miss all the articles and blog posts about how the PR industry is changing, how it’s integrating with new skill sets. Google Analytics is a tool that can help businesses measure a bunch of different things, but it can also be a great asset for PR pros. You’ll start to see how both industries connect with each other.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. Traditional PR Technically, digital PR focuses solely on online media to boost brand awareness, sentiment, and market share on the web.

Digital PR 71

Digital PR Construction Case Study SEO 71

MaccaPR

JANUARY 6, 2015

Is it website or Web site? Gwen Chynoweth called upon our industry to end the use of the word in " R.I.P. For PR Spin: Ethics, Public Relations and The Imminent Death of ‘Spin’. ". #7. Top 10 MaccaPR Blog Posts of 2014. #1. If you haven''t already, this is a great post to bookmark. Do what makes the most sense for your brand. #6.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

PR Fuel

MARCH 17, 2020

It might mean providing quick tips in a video or on an infographic. Depending on the industry and audience, you might share personal anecdotes or successes to put a face on the people behind the business. Learn the language they use, the turns of phrase, the slang, or the industry jargon. Content marketing has three main pros.

Publicity 67

Publicity Small Business Advertising Advertising 67

Waxing UnLyrical

SEPTEMBER 28, 2015

Public relations in India: Climbing up the value chain [infographic]. The traditional approach is dead,” says Amit Misra of MSLGROUP, as an introduction to this infographic. Why: “Public relations … in India is at a transformative stage. When Kejriwal defeated the media. Public Relations as Strategic Partner.

Infographics 40

Infographics Television Conference Writing 40

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. An analysis of data shows the average email marketing open rate ranges between 16.74% and 21.09% across all industries and markets. Here are the top ten: Web traffic / web analytics: 73%.

Marketing 78

Marketing Publicity Survey Study 78

Contently - Strategy

DECEMBER 29, 2022

Once you hit the “Publish” button, you need to get your content where it needs to go, share it with your audience, and ultimately measure your results. The right workflows for content help measure performance accurately and inform key stakeholders of its progress. Launch your measurement plan.

eBook 145

eBook Product Launch Software Internal 145

Cision

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. Regardless of your industry and target audience, we will distribute your blog to thousands of media, trade and influencer points. Infographics. I love infographics. I love infographics. Infographics absolutely do the trick.

Infographics 235

Infographics Case Study Content Marketing Video 235

ReimaginePR

AUGUST 29, 2016

You should follow influencers in your industry along with customers or fans. Everyone wants to produce viral content that gets shared all over the web. Follow back – You don’t have to just follow other businesses or industry influencers. Produce share-worthy content. You can also follow your fans, too.

Social Media 149

Social Media Marketing Media Facebook 149

Beyond PR

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. Regardless of your industry and target audience, we will distribute your blog to thousands of media, trade and influencer points. Infographics. I love infographics. I love infographics. Infographics absolutely do the trick.

Infographics 72

Infographics Case Study Video Survey 72

Frederik Vincx

DECEMBER 11, 2015

The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). The right-brained communication industry is also slowly catching up.

How To 60

How To Software System Employee 60

Cision

MAY 29, 2017

The search industry was further revolutionized with the introduction Google’s Instant Results around 2010. Moreover, about 20 percent millennials are no longer using their desktop to access the Web. Once you get started you can measure how each channel is contributing to the campaign and tweak your strategies accordingly.

How To 129

How To Content Marketing Engineering Advertising 129

Stephen Waddington

DECEMBER 5, 2018

A brief history of publicity In my view the public relations industry took a wrong turn in the 1950s. Engagement with news brands online is messy and tricky to measure. In some newsrooms, particularly online publications, the personal performance of a journalist is measured by the views, shares and reaction of their editorial content.

Media Relations 115

Media Relations Media Print Newspapers 115

Beyond PR

MAY 30, 2017

The search industry was further revolutionized with the introduction Google’s Instant Results around 2010. Moreover, about 20 percent millennials are no longer using their desktop to access the Web. . Once you get started you can measure how each channel is contributing to the campaign and tweak your strategies accordingly.

How To 40

How To Engineering Content Marketing Advertising 40

Waxing UnLyrical

APRIL 19, 2018

Piktochart : PIktochart is an online infographics tool. Make sure you pay attention to the Organic CTR score , which evaluate what percent of searchers are likely to click on the organic, web results. It has an easy to use drag and drop builder and a ton of graphics and formats to choose from. year for the premium version.

Nonprofit 76

Nonprofit Tools Marketing Skype 76