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Meet the Media: John Hitch, Editor of Fleet Maintenance

Bianchi Biz Blog

It starts with how to keep costs down in the bay and extends to keeping trucks and technicians productive. Previously I was senior editor at sister brand Fleet Owner, which is geared toward fleet executives and other transportation industry leaders. John, Transportation Reporter at Business Insider. I used the G.I.

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Five Good Reads for Communications Professionals

Barokas

The feeling of losing oneself in a story, of being transported to another world, is a magic beyond compare. For one, if you don’t read, you simply cannot write well. Thinking, Fast and Slow , by Daniel Kahneman is an engaging examination of how our minds work. The author shares ways to make ideas and messages stick around.

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Meet the Media: Erica Schueller, Editorial Director, Commercial Vehicle Group at Endeavor Business Media

Bianchi Biz Blog

The Endeavor Commercial Vehicle Group is comprised of six CV brands: FleetOwner, Fleet Maintenance, Trailer/Body Builders, Bulk Transporter, Refrigerated Transporter, and American Trucker. Additionally, I still write, and will take on event coverage or feature assignments. Finish this sentence: If I am not reporting, I am ….

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Widening the Aperture of Diversity to Include People With Disabilities

PRSay

I’m writing this blog post from an office adapted for a person with severe vision loss. Combined, that’s a 160-degree loss of sight from how an average person sees. I learned how to walk with a cane and discovered other ways to adapt. This year’s theme is “Transforming the Landscape.” I gave up driving. I cried for days.

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Tips for Getting your Tech News Covered in China

Flack's Revenge

To better understand how to do this, I asked Carmen Ren – a talented PR person (she is Chinese, and is finishing work towards her Master’s degree in PR at NYU) – for her thoughts on the matter. The questions are designed to explore the differences between how tech PR works in the U.S.

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Behind the Headlines With Nick Hawley

Cision

In this interview, Nick discusses how to approach integrated communication, why print may still have a place in your strategy and how to build relationships with reporters. A big thing I’ve learned is how to really manage expectations of clients and partners. You’ve helped clients get placed in a number of publications.

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Behind the Headlines With Ashley Simmons

Cision

Ashley Simmons, director of communications at the Telecommunications Industry Association, says you must first develop a plan for how you will achieve your goals. Also, write as much and as often as possible – it’s a skill you’ll need to continuously work on and you’ll only improve the more you do it. Rapid Fire Round.