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Insights Into the Role of Communicators at the U.S. Department of Defense

PRSay

These communications professionals practice public relations, write short- and long-form copy, operate overseas radio stations, manage social media for military units, explain military concepts, prepare senior leaders for interviews, manage production workflows, archive materials and create graphics and multimedia content.

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How To Hire The Best PR Firm For You

PR Insiders

It won’t be trying to learn about your industry on your dollar, and it will already have relationships with relevant publications, blogs, and TV and radio shows. Most PR firms specialize in print media (getting editorial coverage in newspapers and magazines, both online and offline), and many focus on social media. Happy publicizing!

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Insiders

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How to Build a Stronger Business Through Community Engagement and Event Marketing

Burrelles Fresh Ideas

When considering how to make a brand stronger, business leaders often look to operational influences. Place Internet of Things (IoT) sensors throughout your event and issue guests with lanyards that have radio frequency identification (RFID) chips embedded. Are they being risk-averse enough? Contact us to discuss your specific needs.

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Media Monitoring: How to Plan, Execute and Engage

Cision

Also, pay attention to how prior media coverage has discussed your brand and note any areas where you may need to do double-duty on your key terms. For instance, if your company name is “Fire & Ice,” some outlets may write it as, “Fire and Ice.” The post Media Monitoring: How to Plan, Execute and Engage appeared first on Cision.

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Critical Mention 2021 Recap

Critical Mention

The Help Center has articles on how to create searches, how to build reports, how to create different types of alerts and more. Critical Mention users can now track audience and publicity values for their radio mentions. Over 300 TV and radio channels have been added throughout the year. Until next time!

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How to Get Around Paywalls with Licensed Content

Critical Mention

Fortunately, Critical Mention has enhanced its already robust online news tracking with a Licensed Content offering for those seeking to unlock subscription paywalls and have access to restricted print-only content. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources?

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How to Write a Media Pitch (That Will Get Coverage)

Buzzstream

You’ve just completed a great new study, and you’re keen to get journalists to cover your findings, but how do you do that? Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. What is a Media Pitch?