Presspage

OCTOBER 24, 2023

A well-crafted press release or a viral social media campaign can translate into measurable financial gains. The ability to work locally while collaborating globally, without duplicate work and complex reporting lines, fosters innovative ideas. These tools facilitate seamless collaboration, ensuring that everyone is on the same page.

Analytics 78

Analytics Digital PR Storytelling Local 78

ImPRessions - Crenshaw Communications

MAY 3, 2016

Consumer media are always looking for new ideas on how to help readers hack their own personal style, and Mother’s Day traditionally tops the list for handmade gifts. Tap into local pride. Consider any and all local angels that could play to these types of opportunities. Keep in mind, Americans are expected to spend $2.4

Local 120

Local Viral Survey Consumer 120

Prohibition

JANUARY 14, 2022

Here’s how to put your plan together, what to remember and how you can access specialist support. In today’s world, a negative story about your brand or organisation could go viral in an instant. Before you can plan how to respond to a crisis you have to know what constitutes a crisis and then tailor your plan accordingly.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

ImPRessions - Crenshaw Communications

MAY 31, 2017

As video of United Airlines passenger Dr. David Dao being violently dragged from his seat went viral, the media – and a global audience of prospective customers – were horrified. ” But it’s easier than ever for something that would once have been a local incident or a minor issue to blow up in a big way.

Crisis 180

Crisis Airlines Brand Branding 180

MaccaPR

FEBRUARY 19, 2018

One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" What about a local gym owner posting photos of members stretching upside down in their black spandex? Sure, you can trust your local managers to use Facebook, Instagram and Twitter responsibly.

Instagram 98

Instagram Crisis Local Privacy 98

The Stalwart Blog

DECEMBER 20, 2017

Doing so successfully will require an expert touch from professionals who understand the anatomy of a story that gives it the best chance of going viral. That’s all fine and dandy if you’re the local jewelry store, but for many organizations on the continent, this will mean even slower growth or, quite possibly, a contraction in revenue.

Company 114

Company Viral Travel Corporate 114

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. by David Meerman Scott.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Cision

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe. Map Your Destination.

Blogging 215

Blogging Company Engineering Airlines 215

Prohibition

JANUARY 17, 2022

And with social media moving at lightning speed, effective crisis management by your social team can be the difference between a few negative comments and a viral boycott. That is to say, Facebook may be used to successfully convey relevant, urgent, breaking news or local alerts. Key Platforms. Public squabbles.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Beyond PR

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. The Inside Story on How to Spy on Competitors (& Innovators). How did Movoto do it? Implement viral marketing tactics. To sum it up, people gravitate to viral content that’s written about them.

Real Estate 57

Real Estate How To Web Case Study 57

Wildfire

MARCH 8, 2018

Smirnoff’s ‘ Equalizing Music ’ initiative, which raises the profile and exposure of women musicians around the world following the trending of the #GrammySoMale viral hashtag after Alessia Cara was the only female winner. Many of these examples demonstrate the power of a think global, act local methodology.

Internal 45

Internal International Viral Local 45

ImPRessions - Crenshaw Communications

MARCH 27, 2018

Hogg has worked as a stringer for a local paper, and it showed. ” was the rallying cry, and it promptly went viral. They know how to keep the story alive. He flagged a Fox News crew and immediately offered an interview. “I I don’t want this to be another mass shooting,” he said to the camera. “I They’re authentic.

Interviews 200

Interviews Groups Storytelling Social Media 200

MaccaPR

SEPTEMBER 9, 2019

Marketing and PR professionals marveled at how Popeyes Louisiana Kitchen turned an online duel with rival Chick-fil-A into $65 million in “free" advertising this past August when its. Fried Chicken Sandwich battle went viral on Twitter — and led to a complete sell-out of the sandwich in all 2,400 Popeyes stores across the U.S.

Twitter 105

Twitter Marketing Social Media Viral 105

Melissa Agnes

JUNE 3, 2014

It also presents risks of viralization and losing very public control. Local and International Laws for Protecting Your Social Media Accounts. How to Create Policies to Legally Protect Your Brand’s Social Media Accounts. Can You Sue Former Employees for Social Media Accounts?

Airlines 206

Airlines Crisis Wikipedia Social Media 206

Polaris

NOVEMBER 20, 2014

On the designated date, Mullick organized the surprise party while George, Caine’s dad, distracted the youngster with a visit to their local pizza joint. The video quickly went viral, racking up over 1 million views the first day alone. Caine led a workshop at Maker Faire teaching kids how to make their own cardboard creations.

Storytelling 199

Storytelling Reddit Video Creativity 199

Prohibition

APRIL 18, 2023

Video content helps brings to life Red Bull’s many sporting partnerships and one of the reasons Red Bull has become such a household brand , is due to its many pieces of video content going viral, seen and engaged with by many. Get in touch today to find out how we could help you. Its online video presence is key to achieving this.

Video 62

Video Sports Brand Branding 62

NewsWhip

MAY 27, 2021

Media consumption habits and local news | Jump to text. Influence of local newspapers | Jump to text. I would say that the fruits of our labor can be anything from a story in the Wall Street Journal, to a local TV segment on CBS, to a sponsored article within women’s books, but we don’t throw spaghetti on the wall.

Healthcare 78

Healthcare Storytelling Communications Local 78

MaccaPR

AUGUST 26, 2015

It contained an 8-foot-long electronic mooing cow sculpture and even an actor playing a “soda jerk” operating a vintage 1940s ice cream soda fountain, followed by a Guinness Book of World Records-breaking event (Read more about the World’s Largest Scoop of Ice Cream in “ 4 Marketing Secrets for Viral GUINNESS WORLD RECORDS ”).

Corporate 48

Corporate Examples Storytelling Brand 48

Cision

JULY 20, 2015

Click here to learn how to mobilize your audience with our free white paper now! For the uninitiated, Pump It Up is a franchise of locally-owned inflatable gyms, each with unique ancillary features. Every product can’t go viral or generate a lot of word-of-mouth buzz. Want to build word-of-mouth? Conclusions.

Energy 120

Energy Viral Storytelling Community 120

NewsWhip

SEPTEMBER 19, 2019

The viral story about a woman’s request for a mental health day (and her CEO’s understanding response) featured again this year, and several local organizations made headlines for their community contributions to help destigmatize mental health. Like what you see?

Web 68

Web Exercises Employee Viral 68

Stephen Waddington

JULY 17, 2018

We’ve been helping Asda’s PR team with a strategic programme to showcase the uniquely warm relationship between Asda colleagues and customers – and Asda stores’ commitment to make a difference in their local communities. We do it through storytelling. This particular post reached 2.2

Storytelling 60

Storytelling Local Community Case Study 60

PRSay

OCTOBER 25, 2017

Haworth recommends attending town gatherings and interacting with local elected officials, regardless of their political beliefs. Dunkin’ decided to use “ Dancing Pumpkin Man ” in a commercial rolling out their fall products, turning a viral moment into a piece of paid media. “In Meet people where they are. During the Oct.

Social Media 119

Social Media Conference Media Corporate 119

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — 68% Of Marketers Want To Know How To Create Better Visual Content [link]. I am LOVING #Periscope and have put together a FREE jumpstart guide on how to get started: [link]. — CEO of Likeable Local. Jay Baer – @jaybaer.

Social Media 120

Social Media Twitter Media Nonprofit 120

David PR Group

AUGUST 17, 2017

Moldovan and her husband went nuts on social media, called local TV stations and openly disparaged Polito with what appeared to be the goal of destroying her business. Here’s an example, which I cited in my book How to Protect (Or Destroy) Your Reputation Online. Businesses have rights on social media too.

Airlines 54

Airlines Reputation Customer Service Social Media 54

Cision

MARCH 1, 2016

And while it may be tempting to dismiss this study because of its localization to Cyprus, note that multiple surveys of consumers find that that the most probable channels that they will see social care on are Twitter and Facebook, and that the most YouTube and blogs rank high for places that people will post reviews. 8 (August 2015): 15.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Beyond PR

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe. Map Your Destination.

Blogging 77

Blogging Company Engineering Airlines 77

The Stalwart Blog

APRIL 26, 2020

Part of our goal is to bring you great content and guest speakers every day so that you can get some great ideas about how to guide your business through this alternative universe that we’re all living through. If you’ve been watching any of the local media, you know that PR crises can take place. They go to the news.

Crisis 78

Crisis Local Facebook Social Media 78

Beyond PR

JULY 13, 2016

Social media and viral news content allow for real-time discussions as these newer topics join the price of prescription medications and reproductive health in the public eye. How targeted is the audience you’re trying to reach? Healthcare and Public Safety. Luckily, healthcare and biomedical R&D news breaks every single day.

Energy 40

Energy Healthcare Policies Agriculture 40

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 40

Social Media Media Storytelling Local 40

Sword and the Script

DECEMBER 10, 2019

And then knows how to leverage this information to persuade you to purchase or act in a certain way.” As how-to’s and lists become more and more obsolete, the narrative will shift to personal stories and a more journalistic approach. ” Scott Kaminski | Häfele America Co. loyal customers) to be part of their narrative.”

Marketing 105

Marketing Content Marketing Advertising Advertising 105

NewsWhip

JUNE 23, 2021

The hard part is building a culture that embraces technology that gets people at all different levels and all different corners of the company, excited about how to embrace insights to enhance their work. So, how do you, as a firm, use data and analytics to support the development of these projects? That’s really the hard part.

Data 78

Data Media Analytics Energy 78

Prohibition

DECEMBER 17, 2021

Whether you’re an international company or a local establishment, your business and its image are still on the line in the event of a crisis. How to create a crisis communication plan. The key to a successful crisis communication plan is having a well-thought-out strategy of how to handle negative situations.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Waxing UnLyrical

DECEMBER 9, 2010

In my Internet & Mobile Strategy Lab class at Johns Hopkins University , my final group project for the semester was to create a “viral video&# about the JHU M.A. The only problem was figuring out how to show the words on the iPad without a glare. Does our video have the makings of a viral video? Probably not.

Video 87

Video Facebook Twitter Viral 87