Sword and the Script

MAY 2, 2023

Short PR pitches – 150 words or less – had a better response rate (5.89%) than long pitches (1.46%) – 500 pitches or more, according to data analyzed by Propel. Short pitches – 150 words or less – had a better response rate (5.89%) than long pitches (1.46%) – 500 pitches or more. We might be all AI-ed out.

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Pitching Study Technology Report 124

5W PR

JUNE 7, 2023

Interns should be connecting with other PR professionals on LinkedIn, attending industry events, and joining online PR communities to stay informed of industry trends and broaden your network. To achieve this, interns should update their LinkedIn profile and highlight their skills and accomplishments.

How To 88

How To Internal International Trends 88

5W PR

MAY 31, 2023

They can also start attending events and reaching out to other PR professionals on LinkedIn. The portfolio should showcase writing samples, social media campaigns, media pitches, and other relevant PR work. The post How to Find A Career in Public Relations appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Publicity 88

Publicity How To Social Media Trends 88

PR for Anyone

SEPTEMBER 8, 2021

Let them get to “know” you before you pitch and then, when you do pitch, knock it out of the park! Learn how they report and give them what they love and what they want. Don’t stalk them on Facebook, but Twitter, things like that, LinkedIn. See how you might be connected with them. Relate to them.

Television 221

Television Pitching Interviews Radio 221

Action PR

OCTOBER 29, 2019

Here are four things to do if you’ve just lost your latest pitch. Take a step back and evaluate your pitch honestly. Ask the business if they can provide any feedback on your pitch. The feedback may seem unfair but, remember, a pitch is only a first impression and sometimes, first impressions can be wrong. Seek feedback.

Pitching 40

Pitching How To Energy LinkedIn 40

Cision

NOVEMBER 11, 2015

You won’t get there unless you learn how to pitch journalists with your story. The kiss of death is sending a pitch to editor@yourfavoritepublication.com. Now that you know who you want to pitch, slow your roll before you send an email. Connect on LinkedIn. The New York Times and the like). Get to Know the Players.

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Pitching Newspapers Writing Local 120

PR Fuel

AUGUST 19, 2021

But how do you build and maintain positive media relationships? Check out these tips on how to foster a beneficial relationship with journalists and media. It ensures that you only pitch your story to reporters with high chances of being interested. Keep Your Pitch Clear and Straight to the Point. Offer Media Exclusives.

How To 105

How To Media Pitching Report 105

ImPRessions - Crenshaw Communications

MARCH 8, 2016

Many of the rules for pitching a conventional radio producer also apply to pitching a podcast, but there are some subtle differences. Suggest or use tools to help tell the story on air before the pitch. Can you start a relationship before you pitch? The odds are the pitch will be better written and better received.

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Pitching Radio Training Interviews 159

PR for Anyone

NOVEMBER 5, 2021

5) Do you regularly pitch the media? 10) Is your LinkedIn profile optimized and up-to-date? Don’t discount the power of the Google search engine and how it can benefit you and your real estate business. . If you haven’t optimized your LinkedIn profile, check out this video I did about how to do that.

Real Estate 130

Real Estate Google LinkedIn Social Media 130

Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. OnePitch feature recommends reporters to pitch. In a video tutorial, the company says it will start making recommendations after you’ve sent three or more pitches.

Pitching 89

Pitching Report Software Survey 89

PR Fuel

MARCH 22, 2022

Not sure how to distribute press release materials? You can use social media platforms, Google, LinkedIn, and online directories to build your list. If you’re not sure how to build a list of media contacts, look for a press distribution company. Create the Pitch. Journalists receive hundreds of pitch emails daily.

How To 101

How To Guidelines Writing Pitching 101

Deirdre Breakenridge

JUNE 8, 2016

Recent and current public relations graduate students at New York University’s School of Professional Studies, Srishti Assaye , Margaret DeJesus and Sabrina Ruiz , will discuss how to utilize social media to seek out professional opportunities. How do you network on social media with recruiters and potential contacts?

Social Media 150

Social Media Pitching How To Media 150

Cision

FEBRUARY 22, 2017

You’ve submitted your pitch, completed an interview with the reporter, and they’ve just sent you a link to the completed story. Be sure to connect with them on Twitter and LinkedIn, and engage with them from time to time by interacting with their posts. Maintain a relationship with the reporter.

How To 245

How To Media Report Interviews 245

Deirdre Breakenridge

MARCH 25, 2015

As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. So, as a blogger for the past seven years and a podcaster more recently, here are my five tips for pitching success and how PR stands for “Personal” Relations: Know about me, but know more about my community.

Pitching 150

Pitching Radio Newspapers Print 150

Buzzstream

MARCH 3, 2020

While your first instinct might be to pitch podcasts that can be found on Spotify’s Top Podcasts page, I recommend reaching out to lesser-known podcasts that discuss a niche topic that’s related to a topic you’d like to discuss. This could be a personal website, LinkedIn page or author bio on an outlet or blog.

Content Marketing 86

Content Marketing Pitching How To Marketing 86

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. What: PR pitching amidst the continuing media layoffs When: February 22, 2024, at 12:00 p.m. The company’s measures are based on the pitches sent through their systems.

Report 106

Report Publicity Marketing Pitching 106

Shift Communications

OCTOBER 18, 2022

For businesses looking to build a successful thought leadership strategy, here’s how to get started. We want to hear your stories, experiences and “a-ha moments” that will help our pitches stand out. Step 1: Beware thought leadership in disguise. So, to sum up, thought leadership strategy is both an art and science.

Leadership 78

Leadership Strategy How To Data 78

PRSay

JANUARY 23, 2020

Yes, a huge majority of journalists dislike getting cold pitches. A tip: You can often calculate a person’s general age range based on their college graduation year on LinkedIn. Pitch during unorthodox times. Try sending out pitches on Friday afternoons, before holidays or at other unusual times. Here are two: 1.

Media Relations 199

Media Relations Media Pitching Report 199

Shift Communications

JULY 1, 2015

Ah, Twitter: Land of snarky comments, pithy observations, celebrity smack downs, breaking news, and, if you’re a savvy enough public relations professional, pitching opportunities. If you’ve never pitched on Twitter before, you could be missing out. Use that to your advantage by referencing that in your pitches.

Twitter 60

Twitter Pitching How To Media 60

Solo PR Pro

AUGUST 29, 2023

Translate this into your pitch. The story isn’t about you or your company, but about how you can solve a specific problem for the client. Leverage Social Media: LinkedIn is your best friend. Tailor your pitch to present a solution that aligns with their unique needs. Resist the urge.

Communications 79

Communications Pitching Storytelling LinkedIn 79

PR for Anyone

NOVEMBER 3, 2021

When pitching the media, or even sitting in a listing appointment, what makes you stand out? How can you not be the vanilla agent and stand out? Write a LinkedIn profile that highlights what you do for your clients. What makes you the peanut butter fudge mocha flavor of ice cream versus the usual, average vanilla?

Real Estate 130

Real Estate Local LinkedIn Social Media 130

Rock the Status Quo

AUGUST 11, 2014

Creativity counts when it comes to a media pitch, the headline of your press release and share-worthy blog posts. Comments I expanded on this a bit more on LinkedIn –. But what about your online newsroom? An archive of press releases is useful… but investing a few hours to add fresh resources can take it from meh to fantastic.

How To 242

How To Survey Resources Social Media 242

PRSay

MARCH 29, 2023

Kwittken said that PR professionals could use AI to predict the reporters who will be interested in their pitches. Then, the generative technology can tell PR practitioners how to make those media pitches more exciting and persuasive. You can watch the playback of the conversation on LinkedIn.

Pitching 92

Pitching LinkedIn Technology Engineering 92

PR for Anyone

MAY 18, 2022

There are so many options on how to do this. I pitch the same media people different stories every month. You need to check out when the media checks you out so all your assets need to be in place – your website, your LinkedIn profile, your social media, because we don’t know exactly where they’re going to land.

YouTube 130

YouTube Video How To Pitching 130

PR Fuel

MAY 13, 2021

Before you start writing, it’s important to know how to submit a press release. Social media sources can include Twitter lists, Facebook groups, and LinkedIn communities. Journalists receive hundreds of PR pitches every day. Otherwise, they can’t get in touch about how to proceed with your press release.

How To 72

How To Pitching Writing Social Media 72

Cision

FEBRUARY 11, 2016

How can you stand out? Align your company’s mission with what makes it unique and use that angle to pitch and earn coverage from targeted, trusted media outlets. Check out how these five brands scored big by leveraging unique perks that not only benefit their employees, but also display their values: 1. Want inspiration?

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How To Media Employee Policies 120

Waxing UnLyrical

JULY 10, 2013

We love following up with them after pitching an interview/story idea. How about we stop doing all this, and maybe engage with them differently , keeping both the media and PR professionals happy? “Now that we have social media, how about replacing that with a Twitter pitch?” Yay or nay… and why?

Pitching 88

Pitching Twitter Social Media Agency 88

MaccaPR

APRIL 18, 2017

Now that I’ve morphed from journalist to public relations guy, I’m aware of how vital it is to target precisely the right reporter – so you avoid becoming the PR pro who pitches the launch of a new Caramel Coconut Cherry ice cream flavor to a reporter who is dedicated to covering Islamic fundamentalism in Qatar.

How To 121

How To YouTube Pitching LinkedIn 121

Public Relations Sydney

JANUARY 12, 2015

How to pitch as a guest blogger Blogging is a powerful tool for communicating your business’ stories. The tips below highlight some key areas to consider when pitching as a guest blogger. Alternatively you could also use social channels and search for them on Twitter, LinkedIn or Facebook.

Pitching 40

Pitching How To eBook Blogging 40

Sword and the Script

JULY 11, 2023

Pitching Powerhouse by Jennifer Berson Jennifer Berson covers a lot of PR how-to’s from media relations tips to business-building strategies to how to build your own PR agency. I first read her list in a post she made on LinkedIn – and reached out to her for permission to run it as a guest post.

Publicity 129

Publicity Small Business Trends Leadership 129

Flack's Revenge

MARCH 30, 2020

Should we continue to pitch the media and promote our news? My friend Don Leon offered some great advice on LinkedIn: Take a moment to identify some of your favorite clients and customers (folks are tending to stay local so lots of people around/at their desk). Others will want to jump in with ill-advised pitches.

Crisis 199

Crisis Pitching Airlines Technology 199

PR for Anyone

MARCH 16, 2022

Whether you are sharing a customer journey, a customer experience, writing your about section on your website or LinkedIn, etc., So, really think about before you post, before you pitch, before you do anything. How can we make people feel and really share that with your audience. it needs to be based on a story. What is yours?

Storytelling 130

Storytelling Media Video YouTube 130

The Proactive Report

OCTOBER 30, 2023

The trick to getting good content from an AI service is to learn how to write excellent prompts. Do you show up in Wikipedia, Reddit, X, LinkedIn, ChatGPT, relevant blogs and podcasts when people are looking for words and phrases related to your product or service? Always edit and put your own voice on a piece that’s created by AI.

Trends 182

Trends Marketing Wikipedia Reddit 182

Shift Communications

NOVEMBER 10, 2016

Are all social channels – LinkedIn company pages and executive profiles, Twitter handles, etc. Each of these groups is comprised of distinctly different publications, thus they must be approached with different storylines and pitches. Do you have all final logos and app images available in the common formats (JPG, vector files, etc.)?

Healthcare 144

Healthcare How To Analytics Mobile 144

Bad Pitch Blog

FEBRUARY 21, 2013

Since I pitch Ad Age , his email caught my attention when it landed in my LinkedIn inbox. His subject line, " Bacon and Egg Man, My Second Novel, On Sale Now ," made me assume he sent me a bad pitch. Read the site and recent issues before pitching." Your pitch writing will evolve with time. He''s also an author.

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Pitching eBook How To Pinterest 64

Solo PR Pro

MAY 26, 2016

On the fourth Wednesday in May, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). Any tips on how to grow following/engagement on LinkedIn company page?

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LinkedIn Leadership Pitching Community 40

Critical Mention

DECEMBER 20, 2019

Having said that, these three steps will help you prioritize how to work your earned media strategy and turn positive mentions into brand endorsements: . Step 1 – Learn How to Get Earned Media. Proactively pitch to journalists who cover your industry or area. Share Tweet Share.

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How To Brand Branding Media 103