Burrelles Fresh Ideas

MAY 9, 2023

An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. It’s not enough to just count what’s easy to count; you must measure what really matters. That’s no longer the case.

Measurement 40

Measurement Comparison Advertising Advertising 40

wiredPRworks

NOVEMBER 30, 2018

“How to Write a Superstar Speaker Press Release to Attract the Attention, Business and Applause You Deserve!” Register or Purchase the How to Write a Press Release for Coaches, Speakers and Authors Replay. You will learn how to: – instantly recharge your mindset to think like a pr superstar.

Writing 49

Writing How To Engineering Education 49

Cision

DECEMBER 18, 2017

However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media. Or an industry change might spur you to write a new whitepaper to educate your audience about this change.

How To 0

How To Content Marketing Conference Analytics 0

Sword and the Script

MARCH 26, 2024

The 2024 version is out so I spent some time perusing the report to write about it here. Any marketer who’s had a request for a 20-minute phone interview with an internal subject matter expert that goes unanswered knows exactly what this finding is saying. So, marketing winds up writing content without talking to a customer !

Leadership 127

Leadership B2B Study Survey 127

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Want to write for Cision®? Headline writing tips. Once topics are approved, how does the contributor turn in a completed article? Guidelines for Submitting.

How To 177

How To Guidelines Content Marketing Video 177

Polaris

JANUARY 6, 2015

Think you don’t have time to write a PR brief ? And, assuming your circulate the brief to internal decision-makers for input, a written PR brief means everyone on your side of the table is aligned with the goals and PR measurement metrics. How can PR help? Think again. Don’t believe me? Background.

Writing 100

Writing How To Measurement Advertising 100

Solo PR Pro

APRIL 27, 2021

Sometimes a prospect is on a “fishing expedition,” while other times it's obvious they won't be able to get the needed buy-in internally. During this pre-qualification phase, prospects often give clues about how organized they are — both personally and internally within the company. Figure out how much work is needed.

How To 110

How To Internal International Pitching 110

wiredPRworks

NOVEMBER 30, 2018

“How to Write a Superstar Speaker Press Release to Attract the Attention, Business and Applause You Deserve!” Register or Purchase the How to Write a Press Release for Coaches, Speakers and Authors Replay. You will learn how to: – instantly recharge your mindset to think like a pr superstar.

Writing 40

Writing How To Engineering Education 40

ImPRessions - Crenshaw Communications

MARCH 1, 2024

And when you’re looking at high-visibility awards that draw entries across multiple industries – such as a Crain’s Best Places to Work or an International Business Awards (the Stevies) – the task of standing out must be taken very seriously. In a lot of instances, that’s what feels professional and authoritative.

Industry 170

Industry Case Study B2B Resources 170

Presspage

JUNE 23, 2021

Internal communication flows It’s important to set up transparent information flows between team members. External communications Just like internal audiences, external ones – clients, partners, shareholders, and media – must receive the same core message, but tailored to their needs.

Communications 210

Communications Measurement Tools Enterprise 210

Wadds Inc.

JUNE 5, 2023

She rounds off the book by considering five incident scenarios, demonstrating to public relations professionals how to put theory into practice, before concluding with a review of the key learning points. The model assess; analyse; articulate; act is a good example and is typical of her desire to bring order and method to communications.

Strategy 98

Strategy Communications Crisis Communications Crisis 98

Onclusive

OCTOBER 12, 2021

If you’re a communicator tasked with getting budget approval for the PR department, read on to learn how to develop a business case that you can use to get the resources and support you need to achieve your goals. That’s why PR measurement and C-suite friendly reporting tools are a worthwhile addition to your communications function.

Resources 195

Resources Technology Data Tools 195

Maxim Behar

JANUARY 28, 2024

More importantly, in the PR business, we need to be able to distinguish where AI can truly be useful, where it can benefit our clients, and how we can protect ourselves from slipping into the vast sea or ocean of information we receive. How are we going to adapt? How do we use the copyrights of the texts it provides us?

Radio 59

Radio Ethics How To Writing 59

Presspage

FEBRUARY 28, 2019

So, here are several tips on how to develop and maintain a global newsroom in today’s fast-paced digital world. Once the newsroom’s main purpose within the content strategy is defined, the targeted audience becomes much clearer—which assists brand journalists and corporate communicators in writing engaging content.

How To 90

How To Local Analytics Social Media 90

Waxing UnLyrical

JULY 13, 2015

It’s impossible to communicate your brand’s value and mission to the general public without first communicating it well internally. So how can you gain cohesiveness in your organization through internal communications? The new ‘ABCs’ of Internal Communication: 3 steps to becoming a business communicator.

Internal 40

Internal International Communications Employee 40

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Waxing UnLyrical

NOVEMBER 9, 2015

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. How to Prevent a Social Media Crisis. But it takes time and commitment to identify an actionable noble cause, establish a voice and gather fans,” write Debbie Wetherhead and Mandy Roth for PRSA.

Conference 40

Conference Internal International Leadership 40

PRSay

OCTOBER 9, 2023

As senior-level PR and marketing professionals, we’ve spent much of our careers focusing on appearances — helping clients make decisions about what they should say, wear, do, sell, promote and write. Executive leadership begins, though, with looking on the inside. All of us have had inappropriate thoughts and feelings because we are human.

Leadership 176

Leadership Financial Employee Google 176

Waxing UnLyrical

JULY 25, 2016

Proper measurement can take your campaigns to the next level. Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study. The Truth About the Top Five Super Bowl Ads.

Case Study 40

Case Study Study Measurement Pinterest 40

Waxing UnLyrical

AUGUST 26, 2015

Your average internal communicator is lonesome. There’s a magazine and intranet to write for, multiple special projects, and internal social media. That, my friends, is why employee communication measurement is in the state it is in. That, my friends, is why employee communication measurement is in the state it is in.

Employee 40

Employee Measurement Communications Internal 40

wiredPRworks

MAY 23, 2022

Before I looked at the other entries, I decided to write up a Top 10 Ways to Quickly Become a LinkedIn Expert entry that won second place, and became a popular post on Wired PR Works. Get recommended as an expert resource by asking those who value your insights to write a recommendation that promotes you [and them!]. OVER TO YOU.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Sword and the Script

MARCH 24, 2015

The paper traces the use of pageveiws for measurement to online advertising, where CPM, or cost per thousand pageviews, became standard for advertising fees. Yet pageveiws became the default unit of measurement, according to Contently, out of familiarity as brands transitioned to the publishing focused model in content marketing.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

How To Plan PR in 2018. A good plan starts with a full accounting of the past year’s PR initiatives and their success when measured by established KPIs. Some still use Advertising Equivalency to evaluate coverage, but the industry deems AVE a less than substantive measurement in most cases. Audit the past year.

Exercises 136

Exercises Comparison Internal International 136

Wadds Inc.

FEBRUARY 15, 2023

The third part of the book comprises a more traditional guide on how to handle reputational threat in all contexts, featuring specialist advice from crisis management experts, on what to do before, during and after a storm hits, with analysis of recent high-profile stooshies, like those affecting TalkTalk and Uber.

Crisis 98

Crisis Communications Crisis Management Analysis 98

Cision

OCTOBER 6, 2016

It’s everything from becoming a regular contributor on a media website to having a newspaper or trade publication write about you to appearing on the noon news to talk about your company. It’s a primary communications channel both internally and externally. Shared Media. Shared media is also known as social media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Cision

SEPTEMBER 14, 2016

Communicators today must measure the results of their efforts in an integrated manner, incorporating paid, earned, shared and owned media. The International Association for the Measurement & Evaluation of Communications (AMEC) has a new Integrated Evaluation Framework that offers a clear, focused process to help you quantify impact.

Communications 0

Communications Banking Measurement Public Affairs 0

PR News

JULY 24, 2017

Reality checked in with me recently when a few parents on my son’s rowing team, knowing my affiliation with PR News, asked me to write the press releases for the club. The post The Epic List of PR’s Daily Challenges (And How to Overcome Them) appeared first on PR News Blog.

How To 107

How To Writing Blogging Crisis Management 107

Prohibition

JANUARY 14, 2022

Here’s how to put your plan together, what to remember and how you can access specialist support. The same goes for your team : the people who will execute your plan should be the same ones who develop it, so they understand its purpose and know how to execute accordingly. How will they deal with the media?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PRSay

AUGUST 30, 2022

Staffing decisions that appear cruel, arbitrary or driven solely by short-term profit can violate regulatory measures such as the WARN Act. Responding recently to internal rumors about “massive job cuts,” Jim Farley, the company’s CEO, confirmed in an internal video that job reductions were indeed coming.

Employee 86

Employee Real Estate Video Internal 86

Presspage

JUNE 23, 2021

Internal communication flows It’s important to set up transparent information flows between team members. External communications Just like internal audiences, external ones – clients, partners, shareholders, and media – must receive the same core message, but tailored to their needs. However, that doesn’t mean it’s impossible.

Communications 78

Communications Measurement Tools Enterprise 78

Wadds Inc.

MAY 21, 2023

It is highly situational One of the biggest challenges of public relations practice is managing programmes across borders There’s a long-term and short-term aspects to measuring public relations. Jon has mentored me for several years and regularly calls out my use of the phrase “work in progress” in my writing about public relations.

Communications 52

Communications Case Study Print Study 52

PRSay

MARCH 26, 2021

Making an effort to understand the advantages and disadvantages that people feel due to a combination of intersectional factors when writing messages for different audiences is a skill I focus on, trying to continue to learn as I go. Internalizing messages that we have to do more and make more leads to burnout and hurts our creativity.

Publicity 170

Publicity Nonprofit Customer Service Writing 170

Onclusive

JUNE 28, 2017

To ensure our dear leaders make it home for family time, let’s look at a few ways to button up PR and marketing reporting so how we deliver results is as effective as the work itself. If how success is determined isn’t clear from the outset of a campaign, no amount of reporting is going to matter. Consider the ordering of information.

Report 150

Report Marketing Guidelines Internal 150

Sword and the Script

JULY 14, 2020

ROI and proving value The top challenge facing communicators is measuring impact, proving value and demonstrating ROI , according to 50% of respondents. However, in a subsequent question, only about half of respondents “often” or “always” measure their communications efforts. Don’t overlook anecdotes either.

Survey 135

Survey Measurement System Education 135

Cision

APRIL 18, 2017

If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked. Go to your website or your internal server/Dropbox/Google Drive and grab your most recent frequently asked questions sheet.

Exercises 198

Exercises Google Writing Blogging 198

Communications Conversations

AUGUST 28, 2017

So, I sat down with Timothy Pate, digital project manager at MOA and talked about the blog and how MOA is using it to drive awareness and interest for the popular international destination. We actually have a lot of good writers on staff, but writing isn’t their primary job. How do you measure results?

Blogging 87

Blogging Handbook Sports Internal 87

Wadds Inc.

MARCH 29, 2024

Claire Munro spoke to Rachel Miller ahead of the publication of her book Internal Communication Strategy. Rachel is the founder of consultancy All Things IC, Chartered PR and Fellow of both the CIPR and the Institute of Internal Communications. What makes it stand out from other books on the subject of internal communication?

Internal 52

Internal International Strategy Communications 52