article thumbnail

Infographic: Journalists Want Brands to Provide Multimedia-Rich Content

Cision

Cision’s annual survey of more than 1,550 North American journalists and influencers reveals key findings on how journalists use news releases and multimedia to tell better stories. Mobile compatibility, video and image-based content, influencer marketing and social media as a journalistic resource were all cited as rising trends.

article thumbnail

5 Ways To Mobilize Your Grassroots Supporters

Cision

public affairs campaign strategist Mike Panetta of Beekeeper Group and Mark Reilly, vice president of Cision Government Relations, discussed how to motivate your supporters through an integrated strategic communication strategy. At their recent webinar, “ Are Your Grassroots Efforts Generating Enough Buzz? Measure, analyze, send and repeat.

Mobile 159
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to Effectively Communicate Your Rebrand

Cision

When WIND Mobile, a Canadian telecommunications company, became Freedom Mobile last year, they issued a press release which clearly outlined its brand change and reaffirmed its commitment to current customers. The post How to Effectively Communicate Your Rebrand appeared first on Cision. Conclusion.

article thumbnail

How to Write News Release Headlines Reporters Love

Business Wire

Social channels tend to pull in the entire headline (along with your Business Wire news release summary) Don’t forget about mobile devices. Keeping your headline to 40 characters may be tough, but some think that is the ideal headline length for mobile readers.

Writing 216
article thumbnail

How to Use Interactive Content to Boost Your Website Engagement and Conversions

PR 20/20

Examples include calculators, assessments, interactive videos, animated infographics, clickable flowcharts, quizzes, and more. Here's how to get started with interactive content for your audience. Here are a couple of examples of how to use information about your audience to select interactive content. But does it work?

How To 71
article thumbnail

How to Create a Media Kit

5W PR

How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable). Why users should care about the products and how it can improve their lives with them. Statistics on the brand, including date launched, headquarters, employee count, customers served, etc. Creative Media Kit Ideas.

How To 176
article thumbnail

Infographic: Journalists Want Brands to Provide Multimedia-Rich Content

Beyond PR

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities.