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How to Spy on Your Competition & Steal Their Secrets

Cision

The Inside Story on How to Spy on Competitors (& Innovators). If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. Find out how they drive traffic and get online attention. How did Movoto do it?

How To 198
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5 Ways To Mobilize Your Grassroots Supporters

Cision

public affairs campaign strategist Mike Panetta of Beekeeper Group and Mark Reilly, vice president of Cision Government Relations, discussed how to motivate your supporters through an integrated strategic communication strategy. Instead, they’re often on the go and accessing your content from multiple screens and devices.

Mobile 159
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Unlocking Success: Why Blogging is Important for Businesses

Prohibition

Here, we’ll be delving into why blogging is the tool your business needs, as well as some tips on how to write an attention-grabbing blog to consolidate your content marketing strategy. Incorporating visual elements like eye-catching imagery, infographics for stats, or videos to enhance the reading experience.

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The Case For and Against Gated Content and Registration Pages

Sword and the Script

It’s a bit like that with gated content. Marketers tend to be for it or against it – and passion may sometimes cloud new perspective. Content is plentiful these days – whatever information you are offering is probably available somewhere else that does not require registration. Registration forms are a pain on a mobile device.

B2B 120
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How to Build Effective Backlinks Using Images

Critical Mention

To get a backlink, once you submit a pitch, publications review whether your content can supplement and/or augment their site. Think of it as proof that your content creation efforts are successful, and the higher-ranked the website, Google ranks you higher on its search page. Use “How-To” posts with illustrations.

How To 60
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Content Strategies in 2015: Make it Visual, Make it Mobile

Shift Communications

Everything from how understand the value of earned and social media through specific metrics – not things like UVM and impressions, rather multi-channel flow and direct vs. indirect traffic – to how to maximize AdWords and SEO strategies, the audience is becoming much more aware of the importance of measurement. Are you ready to join?

Mobile 60
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How to Spy on Your Competition and Steal Their Secrets

Beyond PR

The Inside Story on How to Spy on Competitors (& Innovators). If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. Find out how they drive traffic and get online attention. How did Movoto do it? The Key Steps.