Critical Mention

JANUARY 3, 2018

Learn all you can about measurement: While it may be painful for some, measurement is now a crucial element in a PR campaign. Measuring your efforts helps you show your client or boss that what you’re doing impacts the bottom line. How do you improve your measurement skills? Write in your spare time.

Measurement 119

Measurement Content Marketing Writing Infographics 119

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. Writing copy for social media is the most popular use for AI, according to 64% of PR pros. So, to help you out, we’ve identified the top 5 PR trends in 2024. Eapen, Daniel J.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Buzzstream

DECEMBER 28, 2023

Here are my go-to tools for blogger outreach and some tips on how to use them effectively. Google w/ advanced search operators – Uncovering Guest Post Opportunities By using specific search queries, such as “topic + write for us” or “topic + guest post,” you can discover sites actively seeking guest contributors.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Here are my go-to tools for blogger outreach and some tips on how to use them effectively. Google w/ advanced search operators – Uncovering Guest Post Opportunities By using specific search queries, such as “topic + write for us” or “topic + guest post,” you can discover sites actively seeking guest contributors.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Here are my go-to tools for blogger outreach and some tips on how to use them effectively. Google w/ advanced search operators – Uncovering Guest Post Opportunities By using specific search queries, such as “topic + write for us” or “topic + guest post,” you can discover sites actively seeking guest contributors.

Tools 62

Tools Blogging Pitching Google 62

Sword and the Script

DECEMBER 22, 2020

Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week. The top PR challenge facing communicators is measuring impact, proving value and demonstrating ROI, according to 50% of respondents. Source: PR Measurement ). Proving the value of PR.

Survey 174

Survey Marketing B2B Study 174

Sword and the Script

DECEMBER 10, 2019

And then knows how to leverage this information to persuade you to purchase or act in a certain way.” We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. ” Scott Kaminski | Häfele America Co. Craig Dekshenieks | Aderant. 10) A pullback on PPC.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Buzzstream

DECEMBER 13, 2023

Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. Tools for Content Writing and Editing Writing pitches and content all day can leave you drained. At the time of writing, AI is in its infancy.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. Tools for Content Writing and Editing Writing pitches and content all day can leave you drained. At the time of writing, AI is in its infancy.

Digital PR 62

Digital PR Tools Google Pitching 62

The Proactive Report

DECEMBER 24, 2015

Learning how to devise and implement a strategy in a logical sequence makes this new discipline much easier. However, you have to learn how to use the tools and the technology. Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). Write web content. Infographics.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

Learning how to devise and implement a strategy in a logical sequence makes this new discipline much easier. However, you have to learn how to use the tools and the technology. Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). Write web content. Infographics.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

Learning how to devise and implement a strategy in a logical sequence makes this new discipline much easier. However, you have to learn how to use the tools and the technology. Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). Write web content. Infographics.

Digital PR 100

Digital PR Analytics SEO Measurement 100

Cision

APRIL 7, 2017

In this interview, Daher sat down to discuss with me the challenges of being a new agency owner, how to deliver effective pitches, and how she’s embracing the many changes in the field of PR. How did you get your start in PR? What’s their writing style, what’s their background, is there a common thread in their articles?

Pitching 228

Pitching Agency Social Media Creativity 228

Buzzstream

DECEMBER 20, 2023

Try operators like: Guest post Write for us/me Become a contributor Contribute to Tip: Plug your searches into BuzzStream during Prospecting Searches. Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links. Pricing: Free How to Choose a Link Building Tool?

Tools 71

Tools SEO Analysis Google 71

MaccaPR

OCTOBER 5, 2015

Make sure you put pen to paper and write down your content marketing strategy! Here's just a sampling of popular content types: blogs, case studies, e-books, e-newsletters, events, infographics, microsites, presentations, research reports, videos, webinars and white papers. Step 4: Measure Success. Step 3: Get Started.

Content Marketing 48

Content Marketing How To Marketing Infographics 48

Sword and the Script

DECEMBER 17, 2016

The push for better measurement in marketing and PR has been something of a groundswell over the last decade. The focus on measurement in marketing has become so intense that some argue it’s choking creativity. Web analytics have played a pivotal role in the advancement of measurement. 1) Four Flaws in Facebook Measurements.

Analytics 60

Analytics Data Report Measurement 60

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” Rethink writing: Michelle Messenger Garrett.

Creativity 100

Creativity Pitching Writing Conference 100

PR Fuel

NOVEMBER 2, 2021

How much more revenue could your business generate from the exposure to millions of potential customers? Writing a press release newswire is the first step, but getting this content to as many people as possible could boost your sales and grow your business. Make sure that they align with the needs of your business. Support System.

Writing 52

Writing System Automotive SEO 52

Cision

SEPTEMBER 9, 2016

Learn how to piece your press release together with these four essential elements. When writing your press release, make sure you include all the necessary information and answer who, what, where, when and why. This could be a video, photos or an infographic. Think about how you can share your news in a creative way.

Infographics 120

Infographics Guidelines Creativity Pitching 120

Buzzstream

DECEMBER 20, 2023

Try operators like: Guest post Write for us/me Become a contributor Contribute to Tip: Plug your searches into BuzzStream during Prospecting Searches. Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links. Pricing: Free How to Choose a Link Building Tool?

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Try operators like: Guest post Write for us/me Become a contributor Contribute to Tip: Plug your searches into BuzzStream during Prospecting Searches. Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links. Pricing: Free How to Choose a Link Building Tool?

Tools 62

Tools SEO Analysis Google 62

Critical Mention

FEBRUARY 10, 2018

From the latest solution or platform to how to measure the value of what you’re doing, to how to improve upon your last campaign, the learning never ends. Of course, writing and creating content is one way to express creativity, but now, visuals play a greater role in getting the news out. via GIPHY. Versatility rule .

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

Sword and the Script

NOVEMBER 9, 2021

Twenty-nine months ago, when I started writing these monthly summaries , there weren’t many PR software companies talking about artificial intelligence (AI). These allow PR to “showcase earned media coverage in customizable, branded digital PR measurement reports.”. Journalist activity scores. Financial avengers.

Software 92

Software Banking Technology Data 92

Cision

APRIL 16, 2015

Write down your objectives. Visual media and storytelling may be some of the big trends, but you still have to measure your work and provide results to your stakeholders. Attend Matthew Schwartz’s free “Film School: How to Use Video for PR” webinar. Write an outline. What do you hope to accomplish?

Storytelling 120

Storytelling Infographics Content Marketing Film 120

Contently - Strategy

SEPTEMBER 21, 2018

If those questions sound interesting but you have no idea how to answer them, your homework is to collect both quantitative and qualitative data. Visual assets like infographics are more expensive.) For some context on how to avoid this pitfall, read what John Fox and his team are doing at athenahealth (which is a Contently client).

Content Marketing 103

Content Marketing Print Analysis Data 103

Cision

OCTOBER 16, 2017

Further, we provide rich information not just on how to contact them — but what to contact them about. We show what they cover, what they write about and what they care about. Also, we recently rolled out Trending Influencers , which shows how influencers are trending on specific topics.

Media 149

Media Pitching Data Technology 149

PR 20/20

FEBRUARY 7, 2023

Writing informative blog posts on topics related to your product or service can help prospects understand their problem better. Infographics and checklists Visual aids like infographics break down complex information into easily digestible pieces. Source: Tower Electric Bikes 4.

Examples 52

Examples eBook Infographics Analytics 52

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” 68% Of Marketers Want To Know How To Create Better Visual Content [link]. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. Infographics.

Digital PR 170

Digital PR Industry Strategy Film 170

Critical Mention

OCTOBER 24, 2019

Factors like company size and budgets typically play into determining how your business will run its public relations: How to Make PR Work For You. It provides great resources on how to maneuver agency hurdles, manage client interactions and how to grow your brand whether you’re a beginner, expert or anyone in between.

Blogging 68

Blogging Education Resources Creativity 68

The Proactive Report

MARCH 16, 2016

That would be like writing a story headline that has nothing to do with the content of the story but is just clickbait based on whatever Google Trends is saying is out there. But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc. Should be strategic.

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

That would be like writing a story headline that has nothing to do with the content of the story but is just clickbait based on whatever Google Trends is saying is out there. But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc. Should be strategic.

Infographics 100

Infographics Video Case Study Print 100

Waxing UnLyrical

OCTOBER 7, 2019

Besides the fact that people still demand high-quality information for free, how they want to access it and the formats that they prefer varies from niche to niche. Infographics. Now it’s time to learn what matters and how to apply them to your overall content marketing plan. Common ones include: Blogs. White papers.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Contently - Strategy

DECEMBER 5, 2019

Understanding how to pick the right insurance or save for a mortgage can literally change someone’s life. The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform.

Financial 83

Financial Industry Report Insurance 83

PR 20/20

MARCH 30, 2016

Insight on how to apply new technologies and processes to improve efficiencies. Sometimes, we just need a little inspiration to prove measurable success. 15 Free Infographic Templates in PowerPoint. How to Write an Ebook From Start to Finish. How to Write a Blog Editorial Calendar.

Resources 40

Resources Marketing Pinterest eBook 40

Presspage

AUGUST 15, 2017

the importance of measurability. The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. In a previous article we discussed five trends that will affect public relations professionals in the coming decade. thought leadership. contributors.

Technology 115

Technology Big Data Video Data 115

PR 20/20

FEBRUARY 3, 2016

Canva provides free templates for social media posts, blogging and ebooks, infographics, events, ads and other marketing materials. Write better headlines with the free analyzer tool, which delivers a score based on SEO value. Related read: How To Write More Clickable Headlines in 3 Easy Steps. Canva : Not a designer?

Tools 40

Tools Marketing Google eBook 40