Shift Communications

APRIL 6, 2016

For the purpose of this blog, though, I’ve summed up the main talking points: -Several years ago, our jobs as PR professionals (especially applicable for PR professionals working with startups) was much “easier”. -Distributing press materials en masse led to coverage (mass pitches, mass email blasts). -But, times have changed.

Report 60

Report Pitching Creativity Trends 60

Waxing UnLyrical

OCTOBER 31, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Trick or Treat October 31st, 2010 Tweet Today’s Hallowe’en. But in the spirit of the day, here are seven posts for your Hallowe’en hilarity. Read All About It!

Small Business 51

Small Business Tourism Measurement Social Media 51

MaccaPR

MAY 12, 2016

What will people you’ve worked with say about you, in private, in confidence? How do you establish that reputation? If you’re not reading 100-200 pages a week (whether it’s blogs and books, or newspapers and magazines) about new developments in our PR and marketing fields, you’re falling behind the smartest people around you.

Reputation 48

Reputation Newspapers Meeting Blogging 48

ZudePR

MARCH 22, 2018

Are you looking for advice on how to get going, without an agent, without a publisher. In this 8,000-word article , you’ll discover how I – a 45-year-old Brit with no writerly mates – turned my pipedream into a not-so-shitty first draft of 87,000 words. H: What about the print quality? K: How long would it take?

Writing 83

Writing Google Blogging Exercises 83

Solo PR Pro

SEPTEMBER 13, 2022

I diffuse Young Living's Motivation, En-R-Gee and Brain Power blends frequently. Reaching out to colleagues to talk about what they are up to also helps reset the mindset and gain perspective. Ticking these items off my list got me excited about prospecting and jumping back into my work. Thank goodness for Solo PR Pro.

Energy 67

Energy How To Case Study Resources 67

PR in High Definition

SEPTEMBER 27, 2021

Back then, no one had even heard of an “online reputation”, let alone the need to manage one, and conveying a message to an audience en masse and connecting with the public only happened through a handful of channels. Here’s my take on the common myths about online reputations and how to get the best out of your online resources.

Reputation 62

Reputation Employee Crisis Crisis Management 62

Cision

AUGUST 10, 2015

Here is how to do it. For Thunderbird users, here is how to use templates. Email templates are an example of how good planning at the outset of a project can save you lots of time later on. Wondering how to get your email pitches read by journalists? There is a lot of time to be gained by using voice recognition software.

Software 120

Software Mobile Video Examples 120

Bad Pitch Blog

JUNE 9, 2010

They have a valid question when their competition might be included, but how do you explain that it''s not humanly possible to know about every round-up or every article that a publication has planned, or to know and have a relationship with every single writer out there? A two page article ran without a word about my client.

Case Study 52

Case Study Construction Interviews Training 52

Bad Pitch Blog

MAY 13, 2009

Because it occurred to me no one ever taught us how to do it — we just started sending. En masse, the media and other influencers have, at best, come to accept email as their preferred communications tool. Now, what about a story you know is perfect for a journalist, but you aren’t sure how to get it in front of him?

Pitching 40

Pitching Film Radio Twitter 40

MaccaPR

FEBRUARY 10, 2015

First, there’s no celebrity who understands how to connect en masse – seemingly authentically and intimately with millions of fans – as brilliantly as Swift. What’s remarkable about Swift isn’t just the sheer enormity of her social media numbers, which spans 21.4 It’s all about the feeling of being.

Social Media 48

Social Media Marketing Media YouTube 48

PR Conversations

APRIL 21, 2016

Being absorbed with ‘The Message’ and forgetting all about the specific context of the communication that is needed. Who talks to (and about) colleagues like that? Go ahead and laugh at my “creativity” because if you think too hard about it you might just cry instead.).

Employee 40

Employee Internal International Corporate 40

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

He has gone after public companies, the occasional private citizen, and especially the press, both individually and en masse. But what about large companies? A week later he hate-tweeted about the high cost of the F-35 fighter jet made by Lockheed Martin, which was also followed by a drop in its stock price. Respond quickly.

Twitter 120

Twitter Construction Measurement Meeting 120