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Using PR to Redefine Modern Beauty Standards

5W PR

In the era of social media and heightened awareness around diversity and inclusivity, public relations has emerged as a powerful force in reshaping and redefining modern beauty standards. Authentic storytelling Authenticity is at the core of PR efforts to redefine beauty standards.

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Who is Generation Alpha and How Can We Market to Them?

5W PR

Growing up in a world defined by rapid technological advancements, globalization, and unprecedented access to information, Generation Alpha is poised to shape and redefine societal norms, consumer behaviors, and market trends. Parental influence As younger children, Generation Alpha has a significant influence from their Millennial parents.

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Transparency and Trust: The Role of ESG Reporting

Presspage

Using ESG reporting as a strategic tool A successful ESG reporting strategy should outline the environmental impact of a company while clarifying its social responsibility and governance structures. How ESG reporting results in quantifiable impact ESG reporting has more benefits than just ticking compliance checkboxes.

Report 109
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Building Trust & Connections: Authenticity’s Role in PR

Burrelles Fresh Ideas

In a world saturated with information, where consumers are more discerning than ever, the role of authenticity in public relations and communications cannot be overstated. It has become the cornerstone of successful communication strategies. How much does trust play a part? Think of the brands you deal with daily.

Crisis 84
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Big Tech Has A PR Problem. Can It Close The Trust Gap?

ImPRessions - Crenshaw Communications

A new survey of 31,000 people in 27 countries has documented what most of us in PR know – Big Tech has a reputation problem. For years, the enormous role technology plays in our lives and our reverence for brands like Apple and Amazon shielded the sector from greater taxation and regulation. The news isn’t all bad.

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Navigating the Travel Landscape: 2024 Trends and Transformations

Burrelles Fresh Ideas

In the wake of continued global shifts and disruptions, the travel and hospitality industry has been on a journey of transformation in the years after COVID-19. Public relations professionals’ role in the travel and hospitality industry is critical to helping the overall success of the brand’s business.

Travel 90
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What Will Be at the Forefront of PR Strategy in 2022

Shift Communications

For businesses who endured the pandemic, economic and social-driven challenges of the past two years, 2022 is shaping up to be a pivotal year. Amid all this, PR’s role has been elevated. PR is no longer just earned media — and in some cases, it isn’t even the right channel at all. Here’s what they said.

Strategy 178