Onclusive

NOVEMBER 8, 2023

If the past few years have shown us anything, it’s that the way we work and live is changing, including the job description of the PR professional. Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

JANUARY 24, 2023

If you’re a PR or comms pro, you’ll already know that environmental sustainability has become a central part of corporate strategy, building brand reputation, and the media landscape. As the appetite for green news has increased, so has the dramatic rise in greenwashing discussion and accusations across the mainstream and social media.

Analysis 195

Analysis Media Financial Reputation 195

Onclusive

JANUARY 24, 2023

If you’re a PR or comms pro, you’ll already know that environmental sustainability has become a central part of corporate strategy, building brand reputation, and the media landscape. As the appetite for green news has increased, so has the dramatic rise in greenwashing discussion and accusations across the mainstream and social media.

Analysis 195

Analysis Media Financial Reputation 195

ImPRessions - Crenshaw Communications

MARCH 24, 2020

It’s said that a crisis brings out the best and worst in us — and in our leaders. There are leadership communications lessons about crisis management in nearly every example. So far, Congress has been battling over a relief package and the White House daily briefings offer mixed messages.

Leadership 276

Leadership Communications Crisis Local 276

PRSay

NOVEMBER 9, 2021

We have experienced firsthand how a crisis can significantly and quickly impact business operations. Companies can prepare by evaluating the crisis process, team, tools and resources they have in place. Making communication part of 2022 planning and strategy is more critical than ever as the pandemic continues.

Crisis 195

Crisis Crisis Communications Crisis Management Training 195

Onclusive

AUGUST 9, 2021

If the past 2 years have shown us anything, it’s that the way we work and live is changing, including the job description of the PR professional. Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging.

Training 370

Training Media Training Reputation Crisis Communications 370

Wadds Inc.

OCTOBER 12, 2023

Once a paper has been uploaded into a large language model, it can be integrated from various stakeholder perspectives or personas. Rethinking crisis communication advice when stakeholders experience moral outrage Reference W. Moral outrage-inducing crises merit special attention as a sticky crisis.

Crisis Communications 116

Crisis Communications How To Crisis Analysis 116

NewsWhip

MARCH 13, 2024

Dealing with fake news, misinformation, disinformation, and the dreaded “gray zone” of misunderstood facts has become part of the PR pro’s daily duties in recent years. Let’s start with how you prepare. Your preparation done, let’s say the worst happens, and your brand is caught up in misinformation or a social media crisis.

Brand 147

Brand Branding Crisis Exercises 147

PRSay

FEBRUARY 6, 2024

There has never been a better time to tell stories. So, how do you find stories to tell? The rolling of the sea, the temperature variations, frequent air pressure changes and the sea air itself rounds the spirit off in a beautiful way. Why did he change his brand? Save $100 with coupon code PRSA24.

Writing 193

Writing Insurance Insurance Construction 193

ImPRessions - Crenshaw Communications

JUNE 29, 2020

Today, brand communications is much more of a two-way street. In a depressed economy, a business that maintains marketing and communications will bounce back more quickly than one that cuts its budgets. To be sure, the pandemic has changed everything, including how businesses market and promote their brands.

Marketing 225

Marketing Leadership Crisis Healthcare 225

ImPRessions - Crenshaw Communications

JUNE 3, 2020

The past week has been painful, disturbing, and enlightening. With protests happening across the country, we need to make our position clear, as individuals, as a citizen of the New York City business community, and a member of the PR industry. How You Can Be Ally to the Black Lives Matter Movement (Great Big Story).

Communications 253

Communications Construction Community Groups 253

ImPRessions - Crenshaw Communications

MARCH 3, 2022

Less than a week into Russia’s invasion of Ukraine, Zelensky is a wartime president, and one who is deftly using his performance and communications skills to inspire not only his own people, but the Western world. Ukraine has a natural advantage when it comes to perception. Here’s how. As the U.S.

Video 368

Video Government Leadership Viral 368

Onclusive

SEPTEMBER 27, 2017

Social media has fundamentally changed how people communicate in times of crisis. Just this month, victims of Hurricanes Harvey and Irma used social media to communicate with first responders, know where gas was available and follow emergency updates. Identify Who is Responsible for Listening and When.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. Most communicators say the volume of work has grown, but so too has the variety of work. More crisis work. “A Work environment changed. “A

Communications 120

Communications Crisis Internal International 120

Stephen Waddington

OCTOBER 1, 2020

Crisis management experts explain the life cycle of the COVID-19 crisis, your current mood, and what you can do about it. In another start-up, a project has gone off the rails. People have been thinking the worst is over,” said Professor Tim Coombs, Department of Communication, Texas A&M University.

Crisis Management 208

Crisis Management Crisis Crisis Communications System 208

Stephen Waddington

JULY 16, 2021

The COVID-19 Communications Advisory Panel report sets out critical skills for practitioners as society learns to live with COVID-19. I worked as part of a team of professional marketing and communications associations on behalf of the Government Communication Service at the outset of the crisis.

Publicity 199

Publicity Government Crisis Employee 199

PRSay

JULY 10, 2020

As a discipline, crisis management is categorized into three phases: pre-crisis (which involves prevention and preparation); crisis response; and post-crisis (evaluation and preparation). Some crises pass quickly, and also have short post-crisis phases that are measured in days or weeks. Envision the future.

Crisis 175

Crisis Crisis Management Employee Retail 175

ImPRessions - Crenshaw Communications

FEBRUARY 5, 2020

Because of its first-in-the-nation status and a quirky, complicated caucus system (or maybe in spite of it), Iowa has an outsize impact on news and social media coverage. And poor communications by the Iowa Democratic party made it worse than it needed to be. It’s a classic case of what not to do in a crisis situation.

Crisis 323

Crisis Crisis Management Data Radio 323

Stern + Associates

APRIL 17, 2024

What should business leaders be communicating to employees and/or the public regarding the upcoming elections? Increase communication, keep values and mission in the forefront, help people who want to vote, and be attentive to their needs for their families. For more insights, read the full story with Rawi Abdelal here.

Policies 99

Policies Leadership Mobile Employee 99

Buchanan PR

FEBRUARY 14, 2024

Photo by Camilo Jimenez on Unsplash In the fast-paced and ever-evolving landscape of healthcare, effective crisis communication is paramount for maintaining a positive brand reputation. In this blog post, we will explore strategies for effective crisis communication in healthcare settings.

Healthcare 63

Healthcare Crisis Communications Crisis Communications 63

Onclusive

AUGUST 3, 2021

And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data. Overall, 78% of PR pros measure their communications effectiveness.*

Brand 370

Brand Branding Media Measurement 370

PRSay

JUNE 28, 2022

A press conference can be a risky way to convey information to the media and the public, particularly during a crisis. President Biden has asked the DOJ to investigate as well. Unfortunately, recent history offers other examples of what not to do in a press conference after a crisis. Acknowledging that information may change.

Conference 180

Conference Crisis Training Public Affairs 180

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2021

Here’s how to know if you’re not yet ready for the partnership. Or changing. A designated internal resource like a PR Manager or Communications Director will need to manage the agency, handle responses, course-correct, and communicate up the ranks on progress and outcomes. Your goals are fuzzy.

Agency 333

Agency Internal International Resources 333

Onclusive

JUNE 29, 2018

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” Moderated by Heidi Sullivan, President of HKSully Consulting, the webinar outlined best practices in the New PR world of rapid-response and all-way communication. From Facebook to Starbucks, no brand is safe from a communications crisis.

Crisis 186

Crisis How To Brand Branding 186

Onclusive

FEBRUARY 7, 2023

So, effectively communicating your brand’s environmental sustainability strategy will be an essential part of your role for the foreseeable future, if not forever!   Do your research (over and over again)  You must show how your environmental sustainability efforts align with your stakeholders’ priorities. Great right?

Reputation 195

Reputation Brand Branding How To 195

Wadds Inc.

OCTOBER 5, 2023

United Nations public relations leader Melissa Fleming provides insights on communicating accurately and effectively to counter false narratives, inspire compassion and enable positive change. She remains convinced that public relations professionals can positively change the world with facts and aspirational messaging.

Communications 98

Communications Crisis Social Media Storytelling 98

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

After four months of ostracism for slapping Chris Rock at the 2022 Academy Awards, Will Smith has posted a video apologizing for his behavior. ” When it comes to brand cancel culture, there’s often a constructive goal – to correct mistakes or encourage change. So how can you avoid being cancelled?

Construction 385

Construction Crisis Reputation Social Media 385

PRSay

JULY 1, 2022

Needless to say, a lot has changed in public relations since 1967. In our initial edition of the “Public Relations Handbook,” we discussed how one company had incredibly transmitted information via satellite from the United States to Japan, with a two-way, closed-circuit television between Tokyo and Chicago.

Handbook 181

Handbook Publicity Newspapers Television 181

Cision

DECEMBER 4, 2017

One negative comment can attract thousands of tweets and reactions, turning that single comment into a full-blown PR crisis. Thus, it has the potential to bring your marketing and branding strategy to its knees in just a few hours. When a PR crisis hits, confusion, anxiety, and chaos can shake up your organization.

Crisis 271

Crisis Brand Branding How To 271

Wadds Inc.

FEBRUARY 15, 2023

A review of Communicate in a Crisis by Kate Hartley. When is a crisis a major threat, and when is it just a Twitter storm? Communicate in a Crisis by Kate Hartley sets out to answer that question. No-one should be surprised that “perma-crisis” was declared Oxford English Dictionary word of the year 2022.

Crisis 98

Crisis Communications Crisis Management Analysis 98

ImPRessions - Crenshaw Communications

NOVEMBER 30, 2023

It’s a good article that every corporate communications person should read and an interesting take to us who work in PR. Some organizations feel their employees, customers, and stakeholders want them to speak out in a crisis situation. Any organization must carefully consider when and how they speak out on such fraught issues.

Publicity 212

Publicity Corporate Employee Sports 212

Onclusive

APRIL 4, 2023

Brand and corporate reputation are now a key drivers of business performance – meaning that the desire for positive stakeholder sentiment has surpassed the importance of profit margins. For PR and Communications teams, analyzing audience sentiment towards your CEO can be vital for crisis detection and understanding brand perception.

Reputation 195

Reputation Corporate Brand Branding 195

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

Every good PR person has the same best friend – email. In the business of public relations, email is essential for communicating with partners, journalists and future clients. We’re not alone in this, but in the communication business, email still reigns supreme. Are you looking to spice up your inbox? PR News: The Skinny.

Retail 320

Retail Healthcare Crisis Management Social Media 320

PRSay

DECEMBER 7, 2023

Greentarget, the strategic communications firm where I work as director of media relations, recently surveyed 100 journalism students and new professionals in the field. The new research follows Greentarget’s reports in 2020 and 2021 , which examined how journalists can counter fake news. PR professionals should note these priorities.

Journalism 177

Journalism Real Estate Survey Report 177

Agility PR Solutions

MAY 25, 2020

employees say their level of trust in their organizations has changed during the COVID-19 pandemic, with equal levels reporting gains in trust (17 percent) as reductions in trust (17 percent) as the public health response to the novel coronavirus continues to impact organizations across the […].

Employee 173

Employee Crisis Communications Report 173

Agility PR Solutions

AUGUST 6, 2020

They’ve had to learn how to handle internal dialogue during a pandemic, and adapt to how COVID-19 has changed the way we communicate. The post When and how to fire a client humanely: The ultimate in crisis communications appeared first on Agility PR Solutions.

Crisis Communications 161

Crisis Communications Crisis Communications How To 161

ImPRessions - Crenshaw Communications

MARCH 27, 2020

In two short weeks our world has been turned upside down. And yet, even this crisis has its silver lining. As COVID-19 rages, Zoom’s user-friendly platform has fast become the go-to experience for a sense of normalcy. But I ask, how normal is it to see inside your boss and co-workers’ homes? It’s called Zoom.

Conference 310

Conference Meeting Interviews Crisis 310