5W PR

AUGUST 12, 2020

With the COVID-19 pandemic disrupting operations within the healthcare industry, it’s crucial for healthcare communication pros to develop and implement unique internal healthcare communication strategies. 4 internal communications strategies for healthcare PR. #1. Keep healthcare staff informed about COVID-19 policies.

Healthcare 88

Healthcare Strategy Communications Policies 88

Contently - Strategy

AUGUST 19, 2020

Approximately 133 million Americans live with a chronic illness, and one of the most effective ways healthcare companies can reach that segment of the population is by working with patient advocates. Patient advocates are a new wave of bloggers, vloggers, and influencers who spread the word about life with their health conditions.

Healthcare 141

Healthcare Content Marketing Marketing Instagram 141

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Becky Vonsiatsky, Practice Leader of Media & Engagement, Real Chemistry. Becky Vonsiatsky is a seasoned media strategist leading Real Chemistry’s 50-person earned media team with more than a decade of storytelling experience in the health media space.

Healthcare 78

Healthcare Storytelling Communications Local 78

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

When it comes to media, do you have a ‘wish list’?” And we agree that nothing is quite as rewarding as securing that one BIG media placement. . While those outlets are undeniably desirable for B2B PR, the definition of top-tier media Isn’t the same for all programs. The media landscape is cluttered, and it’s always changing.

Media 310

Media Retail B2B Journalism 310

Shift Communications

OCTOBER 1, 2014

When it comes to social media, the landscape today is more cluttered than a hoarder’s bedroom. Non-profits and healthcare organizations face an especially difficult uphill battle as they look to connect with a very specific audience on a limited budget while abiding by regulations. Offer Simple Asks. Who will be next? Casey Nulph.

Healthcare 163

Healthcare Social Media Media Education 163

Scott Public Relations

MARCH 4, 2020

As the divide in wealth continues to grow, it will have a negative impact on other public policy issues as well—including healthcare. The result is millions of Americans struggling to afford the things they need to improve their lives, including education, nutritious food, homes—and healthcare.

Healthcare 69

Healthcare Insurance Insurance Policies 69

ImPRessions - Crenshaw Communications

AUGUST 19, 2020

Media relations can be a lot like that Ariana Grande song, “Thank U, Next.” You’re only as good as your last story. . Here are three ways to get media coverage when your company has no news. . When done correctly, it can generate extensive media coverage and reinforce expertise or even leadership. .

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How To Media Healthcare Survey 334

Scott Public Relations

DECEMBER 19, 2019

Yet as more and more people are educated about what this will do to our weather, storms, agriculture, and even national security, the consequences on one other aspect of life must not be overlooked: healthcare. Climate change will also have an indirect negative impact on healthcare because of disruptions to healthcare process.

Healthcare 52

Healthcare Insurance Insurance Agriculture 52

Deirdre Breakenridge

FEBRUARY 13, 2015

ET, the #PRStudChat community will participate in a Twitter chat discussion focused the state of healthcare communications. The healthcare arena has experienced continuous change with social media empowering the digitally demanding patient. Our panelists include: Dana Lewis ( @DanaMLewis ). Susan Young ( @SueYoungMedia ).

Healthcare 150

Healthcare Community Twitter Communications 150

Scott Public Relations

MARCH 4, 2020

Yet as more and more people are educated about what this will do to our weather, storms, agriculture, and even national security, the consequences on one other aspect of life must not be overlooked: healthcare. Climate change will also have an indirect negative impact on healthcare because of disruptions to healthcare process.

Healthcare 52

Healthcare Insurance Insurance Agriculture 52

Presspage

AUGUST 10, 2018

Creating change in healthcare is difficult. Creating positive change in healthcare public relations within health systems and hospitals can be just as difficult. In this article, we outline steps you can take to build a successful healthcare newsroom. When it comes to Healthcare PR, storytelling is incredibly important.

Healthcare 60

Healthcare Publicity Storytelling Employee 60

Scott Public Relations

DECEMBER 19, 2019

As the divide in wealth continues to grow, it will have a negative impact on other public policy issues as well—including healthcare. The result is millions of Americans struggling to afford the things they need to improve their lives, including education, nutritious food, homes—and healthcare. ” Like what you’ve read?

Healthcare 52

Healthcare Insurance Insurance Policies 52

The Hoyt Organization

MAY 20, 2024

Read on to learn more about the role of public relations for doctors. Positive Perception The way the public perceives your healthcare facility or private practice will determine if they seek out your services or not. A positive perception is so important in the healthcare sector. What are your goals?

Healthcare 81

Healthcare Publicity Reputation Nonprofit 81

Ethical Voices

SEPTEMBER 26, 2022

She is the Senior Director of Public Affairs and Media Relations at Orlando Health. The most important ethics priority for healthcare communicators. Please tell me a little bit more about your career and yourself. I started in radio as a reporter and made the jump to PR about 35 years ago. Absolutely agree with him.

Healthcare 68

Healthcare Ethics Communications System 68

5W PR

OCTOBER 8, 2018

When it comes to decisions about a family’s health, women are in charge. The US Department of Labor estimates 80 percent of healthcare decision in families are made by women. Therefore, it makes sense that healthcare content should target the key decision makers. Social media is key when attracting women.

Healthcare 60

Healthcare Marketing Social Media Instagram 60

Shift Communications

MAY 2, 2017

I mistakenly assumed that they understood PR terms like media placement and briefing. All too often we have conversations – either live or over email, text and even through social media – and we forget about the basics of effective communications. Example 1 – Recently, I discussed PR goal setting with a prospect. Vice President.

Healthcare 92

Healthcare Communications Insurance Insurance 92

PRSay

FEBRUARY 23, 2017

Those were often the first words out of the mouth of Steve Daley , a former mentor of mine from agency life, when he would hear about the value proposition from a new client. Now, Daley’s Razor is an edict to all of us in healthcare communications as we rally against fake news, propagated either by false motives or old fashioned apathy.

Healthcare 81

Healthcare Communications Ethics Radio 81

Landis PR

MAY 30, 2023

In 2023, major media outlets such as the New York Times and CNN reported significant cuts to their staff, with more than 2,000 journalists losing their jobs. This trend is not limited to major media outlets. Let’s take the healthcare trade media as an example. Local newsrooms are also experiencing reductions in staff.

Healthcare 52

Healthcare Media Pitching Local 52

Scott Public Relations

AUGUST 16, 2019

The changing climate and resultant increase in natural disaster events is driving home how crucial energy is for healthcare. Hospitals and physicians’ offices face obvious problems when intense heat or storms knock the power out, but there are less obvious victims in those who are switching to home healthcare. At least 2.5

Healthcare 40

Healthcare Insurance Insurance Energy 40

Scott Public Relations

AUGUST 16, 2019

The changing climate and resultant increase in natural disaster events is driving home how crucial energy is for healthcare. Hospitals and physicians’ offices face obvious problems when intense heat or storms knock the power out, but there are less obvious victims in those who are switching to home healthcare. At least 2.5

Healthcare 40

Healthcare Insurance Insurance Energy 40

Shift Communications

SEPTEMBER 8, 2017

Established brands are often challenged by their deep roots and longevity in the marketplace when it comes to claiming true healthcare innovation. As one of the oldest and largest healthcare companies in the nation, McKesson serves more than half of U.S. Driving Healthcare Innovation. hospitals and 20 percent of physicians.

Healthcare 79

Healthcare Leadership Local Retail 79

Agility PR Solutions

MAY 24, 2022

There are ongoing conversations about how AI can revolutionize sectors such as the automotive, healthcare, and manufacturing, name them. Everyone participating in these side chats about AI agrees on how AI can grow economies, bring innovative ideas to life, make industrial […].

Industry 93

Industry Automotive Healthcare Media 93

Scott Public Relations

AUGUST 20, 2019

At the recent annual meeting of communicators from PR Boutiques International, Robert Hernandez, professor at the USC Annenberg School of Communication, spoke about how the exciting new virtual reality technology can completely change our perception, and the implications that carries for communications. Like what you’ve read?

Healthcare 49

Healthcare Insurance Insurance Pinterest 49

Bianchi Biz Blog

MAY 16, 2024

The industries targeted by the Korean Government include healthcare, industrial chemicals, information technology (IT) components, semiconductor manufacturing, aerospace and defense, energy, environmental technology, and transportation. In South Korea, like other countries, social media has come into the spotlight.

YouTube 96

YouTube Marketing Local Chemicals 96

Cision

SEPTEMBER 3, 2015

Brands need to keep these truths in mind when considering engaging with someone who is opinionated and who has a lot of social media followers. Social Influencers: Observations for Healthcare Brands. They have larger networks and more social media followers than most of us. Scope of Influence. Let’s protect all our kids.

Healthcare 120

Healthcare Brand Branding Pharmaceuticals 120

Prohibition

DECEMBER 19, 2023

X is losing ad spend for the festive period Due to all the changes to X in the past year, many brands have been very vocal about how they are taking their ad spend away from the platform, users are now predicting this could spark an even bigger shift away from the platform.

Advertising 62

Advertising Advertising Social Media Tools 62

Shift Communications

APRIL 8, 2015

Tools like social media have enabled everyone to have a louder voice in regards to customer service and brand experiences. When it comes to marketing communications (marcom), healthcare providers face constantly evolving challenges – particularly in relation to engaging the newly empowered consumer. What is the call to action?

Healthcare 60

Healthcare Consumer Customer Service Social Media 60

PR for Anyone

AUGUST 17, 2021

Whether you are on it or not, it’s a great place to see what people are talking about. Remember, that’s what the media loves to cover. They want to discuss what people are already talking about online. I want you to look at TikTok because that is one of the fastest growing social media platforms.

Trends 246

Trends Television Exercises Pitching 246

Scott Public Relations

AUGUST 20, 2019

At the recent annual meeting of communicators from PR Boutiques International, Robert Hernandez, professor at the USC Annenberg School of Communication, spoke about how the exciting new virtual reality technology can completely change our perception, and the implications that carries for communications. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

In fact, email newsletters are a fast way for PRs to scan the daily headlines from a given publication in the hope that a long awaited exclusive has finally gone live, or simply to shape the day’s media outreach. The Social Media Examiner. It is a great way to connect with new journalists for media coverage! PR News: The Skinny.

Retail 320

Retail Healthcare Crisis Management Social Media 320

Shift Communications

MARCH 30, 2015

Maryalicia asked about how you might use Google Analytics for a hospital: What a terrific question. As a Google Analytics Certified Partner , we’re happy to share how Google Analytics can integrate into healthcare and hospitals. Think about what things hospitals measure in terms of marketing. Christopher S.

Healthcare 60

Healthcare Analytics Google Local 60

wiredPRworks

OCTOBER 19, 2015

On October 22 and 23, ISHMPR will host its annual Fall Conference where attendees will learn what’s new in healthcare marketing, hear success stories, visit with exhibitors, and network with their peers all in the fun and unique setting of the Discovery Center at the world-famous Brookfield Zoo. Here's what I'll be talking about.

Healthcare 53

Healthcare Marketing Conference Training 53

Melissa Agnes

JUNE 4, 2014

An amber alert was issued at 7pm and the picture of the abductor, taken from the hospital’s security footage, was plastered all of local media and social media. This, ladies and gentlemen, is a great example of the power of social media in emergency and crisis situations. Are they trained?

Social Media 223

Social Media Healthcare Case Study Crisis Communications 223

Shift Communications

NOVEMBER 19, 2015

The healthcare industry is unique in that it is simultaneously at the cutting-edge of science, yet woefully behind other industries like retail and finance. Not surprisingly, healthcare is finally working its way into the big data conversation. For example, big data. Jessica Crawford. Senior Account Executive .

Healthcare 60

Healthcare Big Data Data Retail 60

Shift Communications

NOVEMBER 19, 2015

The healthcare industry is unique in that it is simultaneously at the cutting-edge of science, yet woefully behind other industries like retail and finance. Not surprisingly, healthcare is finally working its way into the big data conversation. For example, big data. Jessica Crawford. Senior Account Executive .

Healthcare 60

Healthcare Big Data Data Retail 60

ImPRessions - Crenshaw Communications

DECEMBER 23, 2020

Giuliani’s image deterioration began years ago, when even allies noticed his odd behavior and thirst for media coverage at any cost. But the most indelible image might be the one of the presser where a sweating and irrational Giuliani railed about a “rigged election” with hair dye running down his face. The PR Best.

Healthcare 379

Healthcare Reputation Mobile Conference 379

Ronn Torossian

NOVEMBER 30, 2017

Here let’s look at public relations for physicians and other healthcare providers. Family doctor didn’t have to worry in the past so much about public relations, it was more about keeping current with advances, doing a good job, and building a reasonable bedside manner. Over the last several years much has changed.

Industry 230

Industry Publicity Healthcare Social Media 230