Contently - Strategy

SEPTEMBER 19, 2023

Google Perspectives is bringing a fresh new angle to mobile search results. The new feature is part of Google’s ongoing efforts to shift its search algorithm away from a strict focus on keywords and toward a more nuanced understanding of search intent. Wait, What Is Google Perspectives? Not exactly.

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Google Strategy Reddit SEO 52

Cision

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google frequently changes its algorithms, and several minor updates are rolled out each year, which make their presence felt without any prior announcement. Google Fred Update. Image Source: [link].

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Flack's Revenge

NOVEMBER 29, 2017

Through this collaboration I learned of Stone Temple’s very creative use of video. On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. It would not seem to have “next YouTube video stars” written all over. How do you make the topic fun and interesting?

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PR 20/20

MARCH 28, 2023

Fortunately, Google Search Console is a powerful (free!) Below, we'll detail the steps you can take to use Google Search Console to fuel effective content ideas. Access Google Search Console First, you need to access Google Search Console by logging in to your Google account and selecting the website you want to analyze.

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Google How To Mobile Data 77

Melissa Agnes

MAY 7, 2014

A look at Google Glass’s privacy issues and terms of service by Judith Delaney, attorney. On April 15, 2014, Google had a one day sale of its Google Glass. This beta version cost $1,500 a pop that you had to pay by using Google wallet. For the past year or so Google has been testing the Google Glass beta prototype.

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Rock the Status Quo

FEBRUARY 12, 2015

Changes came to the Google Alerts dashboard – it isn’t being discontinued after all – and Twitter signed back up with Google to have tweets indexed. Listen to today’s video to learn the deets, PR pros! Some exciting things happened this week!

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Google Twitter SEO Video 100

Shift Communications

JUNE 29, 2015

Google announced a new experiment to assist journalism in stepping up its game, the News Lab. In this short 10-minute video tour, learn what’s inside Google News Lab and how it applies to marketers and communicators. Marketers and PR professionals need the best tools available for making content perform. Christopher S.

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Google Video Marketing Storytelling 60

ImPRessions - Crenshaw Communications

APRIL 7, 2017

A current forecast says that 74% of all Internet traffic in 2017 will be video. As the passion for video grows, PR plans are expected to include a video component. To ensure that brands have a smart, targeted video voice, here are some ways to think about using video to boost a PR effort.

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Video Measurement Survey Creativity 149

Prohibition

NOVEMBER 10, 2021

Video content is a great way to engage your audience and convey promotional messages in an interesting and eye-catching way across both B2C and B2B sectors. For a promotional video to be successful, it often needs to be inspirational in order to engage your target audience. Google – Year in Search 2020.

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Contently - Strategy

AUGUST 17, 2020

Like many businesses in the tourism and hospitality industry, Walks is turning to live video to remain open, stay connected with customers, and keep as many employees and contractors paid as possible. People have more live video options than ever as they quarantine at home. Travel is about being there, after all.

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Travel Video Industry Tourism 145

Sword and the Script

OCTOBER 13, 2018

The main event was a product manager from Google being piped in on a big screen from the west coast to evangelize for its social network, Google+. In the next five years, he said, Google+ will be Google. Google+ was probably more than just a social network, it was a bet on personalized search results. His message?

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Google Privacy YouTube Data 72

Prohibition

JANUARY 23, 2023

Video content is a fantastic way to engage audiences, informing and capturing your brand’s message to your target audience in ways which still imagery simply cannot. Videos are also a great storytelling device. For example, the type of video that suits an Instagram audience may not work for a LinkedIn audience.

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ReimaginePR

OCTOBER 10, 2016

Are you using video as a part of your marketing strategy? Video, my friend, is no longer optional. If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. Video is no longer optional. Please say yes.

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Video Strategy YouTube Marketing 120

Cision

MARCH 7, 2016

Last weekend I tried Facebook Live Video on the fly, attempting to broadcast my daughter’s violin recital to her grandparents (and hundreds of other unsuspecting Facebook friends). “If you lose connection while live, find a place with better signal” – Facebook Live Video best practices. It did not go well.

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The Proactive Report

DECEMBER 17, 2014

Good news and cat videos can be your only intake if that’s your choice. Take a look at the Google year in search video for 2014. Watch the video and see for yourself. Online PR digital PR google online PR' The choice is there. You can choose to filter the things you want.

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Google Digital PR Web Video 124

Prohibition

JANUARY 6, 2023

Video is a powerful PR and marketing tool, used by so many in the industry to build stronger, more impactful relationships with businesses and customers. A brand using video marketing effectively will enjoy an increase in sales, conversions, and brand image. video marketing important, good video pr, best pr video.

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Critical Mention

MAY 2, 2019

YouTube is now the second-largest search engine behind Google, so it’s no surprise that 95 percent of viewers are more likely to remember a CTA after watching a video compared to 10 percent reading it in text format and marketers increasing their video marketing efforts in recent years. Behind the scenes. Until next time!

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Video YouTube Engineering Google 87

Cision

APRIL 27, 2015

I started writing this piece with the intention of sharing “best practices” for using Google Analytics to measure PR. Google Analytics without an understanding of its mechanisms is useless hammer. The first question you might have before we dive into Google Analytics is “how much of GA is free?”

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Deirdre Breakenridge

APRIL 21, 2015

ET, the #PRStudChat community will gather to discuss the state of video communications in 2015. Today, professionals are using video as a part of the communication campaigns and programs, whether it is on the fly, raw footage from a smartphone or professionally recorded and produced video segments. See you on the 28th!

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Video Viral Community Survey 150

Cision

AUGUST 31, 2015

Mobile live-streaming video apps Meerkat and Periscope have received a lot of press this year. Despite the advertised novelty of these apps, Meerkat and Periscope are simply the latest iteration of live-streaming video apps. Persistence – Are videos saved? Click here for our free white paper! Many people wonder if justin.tv

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Video Mobile YouTube Enterprise 120

Ronn Torossian

MARCH 19, 2018

YouTube has been taking heat for “not doing enough” to stop or limit so-called conspiracy videos on its social media platform. While the Google-owned company says it’s trying to make some strides in this area, critics argue it isn’t enough. These kinds of videos, even though they are routinely denounced … READ MORE ».

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Cision

DECEMBER 6, 2015

Forget placing your content in-stream as a native ad, Disney has partnered with Google to place ads inside its applications. Google has welcomed that by helping Disney create a Chrome Extension application that rebrands Google Translate, Gmail, Maps and YouTube with Star Wars promotions for anyone who installs the extension.

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Google Advertising Advertising Film 120

Cision

APRIL 21, 2015

Google receives 4 million search queries per minute , about twice the number it received in 2012. One reason is that Google is always within arm’s reach. Faster phones, the abundance of phones and ubiquitous WiFi make videos that much more appealing. Want the video creation tips and best practices you need?

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Video Brand Branding Trends 120

PRSay

APRIL 5, 2017

Nowadays the demand for photography and video skills are rising, given that nearly everyone owns a photography studio in the form of a smartphone. Professional-quality photos or video matter. This is essential with video but also matters in still photography. The question is how to do you take better pictures?

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Video Film Instagram Leadership 138

The Proactive Report

JUNE 23, 2015

What started out as a text-heavy medium is increasingly becoming a visual medium and according to the Cisco Visual Networking Index, 80% of all online content will be video by 2019. Business is realizing just how powerful a tool video online can be. Why are videos more applicable to business? Video Can Lead to Trust.

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The Proactive Report

JULY 6, 2015

There is a lot of buzz about online video and that is because studies show that they get results. Marketing Profs say that 70% of marketing professionals report that video converts better than any other medium. According to Forrester video in an email increases click through rates by 200-300%. Make sure your video is relevant.

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Video How To Government Financial 100

Prohibition

FEBRUARY 10, 2020

It’s no secret that video is champion content when it comes to social media. With social video generating 1200% more shares than text and image combined, this social media trend continues to dominate platforms and is helping companies improve brand awareness, conversion rates and sales figures.

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Video YouTube Social Media Storytelling 62

Axia PR

MAY 29, 2018

What’s Google Pixel Retargeting? Google Analytics is a free analytics service that helps you measure your company’s advertising ROI as well as track video and social networking sites and applications.

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Google Analytics Advertising Advertising 54

Critical Mention

MAY 2, 2019

YouTube is now the second-largest search engine behind Google, so it’s no surprise that 95 percent of viewers are more likely to remember a CTA after watching a video compared to 10 percent reading it in text format and marketers increasing their video marketing efforts in recent years. Behind the scenes. Until next time!

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Video YouTube Engineering Google 64

The Proactive Report

JANUARY 4, 2023

Google’s number one position in search results has long been a coveted position, but, when it comes to SEO, zero is the new number one. Google has a specific set of content guidelines that change regularly. Tables – Sometimes Google will extract information from a page in table form such as a conversion chart for cups to ounces.

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Engineering SEO Google Comparison 147

Shift Communications

AUGUST 8, 2016

Recently, Google announced a seemingly minor feature: any Google user could access a new Google Analytics™ Demo Account. The new Google Analytics Demo Account contains live, real information from Google’s eCommerce merchandise store. For training videos and webinars. Training Videos and Tutorials.

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PR for Anyone

NOVEMBER 5, 2021

Make sure to Like and Subscribe to our You Tube Channel and ring the bell so you’re notified of new videos by clicking HERE. It’s very likely that you Google that person or company. The same is true for sellers, they are going to check you out on Google before they work with you. What happens when someone Googles you?

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wiredPRworks

MAY 11, 2021

In this five-minute Podcast Marketing PR Case Studies video, Barbara Rozgonyi shows you how she used the power of WIRED PR in 4D to promote an event, a topic, and a speaker. Podcaster will learn how easy it is to pop to the top of Google to attract more traffic, visibility, and listeners. Podcast Marketing PR Case Studies video.

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Case Study Study Video How To 59

wiredPRworks

MAY 11, 2021

In this five-minute Podcast Marketing PR Case Studies video, Barbara Rozgonyi shows you how she used the power of WIRED PR in 4D to promote an event, a topic, and a speaker. Podcaster will learn how easy it is to pop to the top of Google to attract more traffic, visibility, and listeners. Podcast Marketing PR Case Studies video.

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Case Study Study Video How To 59

Waxing UnLyrical

APRIL 19, 2013

But Google has completely changed the way we “hang out” with our near and dear ones. With the advent of Google+ (G+) multi-party video chats or Hangouts, not only can we now hang out with our friends and family, but, if we like, with the Prime Minister, Finance Minister, or the President of the country.

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Google Government Television YouTube 95

Norton's Notes

DECEMBER 18, 2014

In this lovely video Google analyses our trillions of searches and puts it all together. Google asks: “What do these searches say about us? You can watch some of the past Year in Search videos here: [link]. Consumer Technology SEO Google' It’s that time of the year again when we take a look back at 2014.

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Google Video SEO Technology 31

Sword and the Script

AUGUST 27, 2016

Few companies have ushered in the error of online influence like Google. Google influences online marketing. Google has done and continues to do interesting things. And so Google is the theme for this week’s Unscripted Marketing links. 1) Google’s War on Popup Ads. Live by Google. Die by Google.

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