Cision

SEPTEMBER 1, 2015

In the old days, most PR measurement consisted of soliciting opinions directly through surveys and indirectly by measuring behaviors based on opinions, like buying or voting. As a result, measuring the impact of public relations or media campaigns relied heavily on leaps of faith. Going deeper than positive-negative.

Measurement 120

Measurement Trends Analytics Data 120

Contently - Strategy

JANUARY 26, 2023

We’ll walk through examples from organizations like Google, FedEx, Cigna, and more and break down the steps you can take to develop a thought leadership program of your own. These include videos, webinars, podcasts, articles, and social media posts. What is thought leadership? Many of them offer COVID-19 vaccinations.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Wildfire

AUGUST 1, 2018

So, forgive me in this blog post if I talk about the logical aspect of PR, rather than the creative, and use this as a chance to talk about measurement. PR has a reputation of being beastly to measure. We were lumped into the same boat as advertising, where measuring the effectiveness of a campaign was wholly unscientific.

Measurement 49

Measurement Analytics Google Agency 49

Cision

NOVEMBER 30, 2017

Creating a content contributor guide ensures that the assets you receive — no matter if they’re a one-time blog post, a series of videos or even a research paper — are consistent and follow the tone and style that you use on your blog. Want to write for Cision®? Headline writing tips. Google Doc? Interviews. Media Tips.

How To 177

How To Guidelines Content Marketing Video 177

Critical Mention

JANUARY 9, 2019

John Hall writes in Forbes: “Too many companies see customers as gatekeepers to wallets; meanwhile, customers feel ignored at best–and insulted at worst–when the journey ends.”. To be a successful marketer, you must be able to measure your strategies. They are also a highly visual generation, so the more video, the better.

Trends 108

Trends Marketing Mobile YouTube 108

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand.

Case Study 178

Case Study SEO Film Video 178

Cision

NOVEMBER 16, 2017

Underscoring this, consider that the number of readers who were referred to our site directly from Google has nearly doubled since the start of 2017. Before you’ve started to write, ask yourself: what is it about this announcement that my readers will find compelling? Write a Great Headline. Pick Your Keywords.

SEO 174

SEO Engineering Google Writing 174

Business Wire

MARCH 20, 2018

When asked to define millennial media, the panelists said it was all about meeting the readers where they are; on social media video, web and mobile. Business Insider ’s Tanza Loudenback said that modern media outlets are less structured which gives reporters more flexibility for writing stories that readers want.

Reddit 158

Reddit Media Analytics Trends 158

Onclusive

JUNE 21, 2017

Today’s PR strategies are more iterative, forming a continuous loop where outcomes are measured and insights are frequently incorporated back into the strategy. PR professionals and marketers alike are beginning to see PR attribution as a mandatory mechanism for accurate marketing measurement. “ Fact: PR is often a fire drill.

Storytelling 329

Storytelling SEO Community Engineering 329

Sword and the Script

MARCH 24, 2015

The paper traces the use of pageveiws for measurement to online advertising, where CPM, or cost per thousand pageviews, became standard for advertising fees. Yet pageveiws became the default unit of measurement, according to Contently, out of familiarity as brands transitioned to the publishing focused model in content marketing.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Pressure on measurement. Old and new tasks. Additional duties.

Communications 126

Communications Crisis Internal International 126

Cision

APRIL 20, 2015

Write “good” content. His advice: Write for power skimmers. This extends to video and audio content as well. I had the opportunity to write a guest post for a PR blog recently. A YouTube video doesn’t get a lot of traction relative to others on your channel (or relative to a competitor’s channel).

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Waxing UnLyrical

AUGUST 5, 2015

As you can imagine, Snapchat measurement is not straightforward. What I want to do in this post is examine the metrics that you could use to measure Snapchat and the metrics that you should use. Capability to create one-to-many video montages with a 24-hour expiry (“My Story”). Text and video chat capabilities.

Measurement 40

Measurement How To Marketing Engineering 40

Cision

APRIL 25, 2015

You can, and should, write a press release and send it to your targeted media group to drum up publicity. Check Google Analytics to figure out what outlets drive most of your traffic. Measure your results. Measurement can often be the toughest part of any content marketing campaign.

Film 120

Film Content Marketing Analytics Measurement 120

ImPRessions - Crenshaw Communications

OCTOBER 19, 2017

We find it very effective to build the run-of-show collaboratively with other teams and vendors on a Google doc or other cloud-based program. Once we receive images, video or the highlights from a newsworthy speech or panel discussion, we package and pitch to relevant press for media coverage that can continue for weeks afterward.

Pitching 185

Pitching Survey Video Examples 185

Barokas

MAY 31, 2019

Campaigns must be simultaneously creative, strategic and measurable. Our agency offers services and writing support around all of these, so you’ll see links to examples of our work included throughout the checklist. Clients can lean on us to collaborate on video strategy, fine-tune scripts and select top-notch production partners.

Case Study 100

Case Study B2B Resources Web 100

Stuart Bruce

MARCH 8, 2017

This makes no sense as it impossible for a senior PR practitioner to be truly ‘strategic’ if they don’t understand the role that measurement, evaluation and data analysis plays in shaping strategy. Just 35% of PR practitioners say they spend most or some time on photo and video creation and editing.

Publicity 134

Publicity Analysis Public Affairs Measurement 134

Sword and the Script

JULY 14, 2020

ROI and proving value The top challenge facing communicators is measuring impact, proving value and demonstrating ROI , according to 50% of respondents. However, in a subsequent question, only about half of respondents “often” or “always” measure their communications efforts. Don’t overlook anecdotes either.

Survey 141

Survey Measurement System Education 141

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking.

Writing 198

Writing Communications Marketing B2B 198

The Resolution Blog

FEBRUARY 25, 2019

If they have a story, they go on Google and dig there. Generally people are a lot more interested in videos. I’ve done some experimenting and, instead of sending a document or pitch, you can use a quick video which performs a lot better. Measurement can be quite interesting here. How do you measure the success of inbound?

Measurement 120

Measurement Case Study Pitching Agency 120

Cision

MAY 2, 2016

” – Emily Bell, writing for CJR. Fast forward a few months and with very little conscious thought I get much of my News briefs from the Apple News app, as well as from Facebook, Twitter, Amazon’s Alexa and (of course) Google. When Apple integrated the News app in their iOS 9 update last September, I was annoyed.

Mobile 120

Mobile LinkedIn Facebook Google 120

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2017

In fact, by the end of this year Facebook and Alphabet (Google’s parent) will account for half of all ad revenue worldwide, and more than 60% in the U.S. He followed the familiar pattern of Facebook-in-crisis-response mode, including a soberly scripted video that addressed the situation on Facebook Live.

Facebook 157

Facebook Reputation Mobile Privacy 157

Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. Big data will allow us to measure everything—and as a result, nothing, if we don’t carefully select the metrics important to our business.

Trends 135

Trends Marketing Pinterest Social Media 135

Sword and the Script

APRIL 6, 2021

The Linkfluence product helps “brands to identify buyer communities online and understand how to activate them, see how a brand is associated with certain topics or values to measure brand perception as well as detect and monitor trends or analyze customer experience.”. Critical Mention adds Google Analytics integration.

Media 106

Media SEO Analytics Analysis 106

Cision

AUGUST 22, 2016

If you’ve Googled anything with your phone recently, you may have seen a result like the one below and wondered what the “AMP” tag meant: Google’s Amplified Mobile Pages (AMP) is an open source initiative intended to speed mobile delivery of web content.

Mobile 96

Mobile SEO Web Google 96

Waxing UnLyrical

JUNE 24, 2019

Consider these content ideas for co-creating with micro influencers: Video interviews. I couldn’t write a post for Shonali Burke and Waxing Unlyrical without talking about how you measure the disco dancing success. As with any campaign, start with measurable goals and KPIs. Blog interviews or contributions. Event panel.

Measurement 95

Measurement eBook Tools Survey 95

Prohibition

MARCH 16, 2021

This couldn’t be truer; the focus of content marketing should be on creating videos, podcasts, articles, posts that help your customer, add value to their life, and help them solve their particular problem. And boom, it’s your brand that is front and centre (with a subtle link to product or call-to-action at the end of the article or video.

Content Marketing 62

Content Marketing Marketing Social Media Video 62

Sword and the Script

SEPTEMBER 26, 2017

Facebook has reportedly been rewarding video on its platform recently. This means social media posts that include video are granted better reach on the platform. In turn, social media experts have rushed to proclaim brands should be using video to drive better engagement. billion searches every day on Google.

Social Media 118

Social Media Brand Branding Media 118

Beyond PR

NOVEMBER 16, 2017

Underscoring this, consider that the number of readers who were referred to our site directly from Google has nearly doubled since the start of 2017. Before you’ve started to write, ask yourself: what is it about this announcement that my readers will find compelling? Write a Great Headline. Pick Your Keywords.

SEO 75

SEO Engineering Google Writing 75

Cision

MARCH 30, 2015

You can find content related to your business, such as industry trends and statistics, tips and how-tos, informational or entertaining videos, or community-related sources to curate.” Here’s how Google recommends that you do this : Block your duplicate page by adding a noindex meta tag. Measure your content curation.

Google 120

Google Measurement Content Marketing Engineering 120

Deirdre Breakenridge

MARCH 7, 2016

When interviewing, a Google search uncovers everything on a candidate. With respect to the skills necessary for a career in communications, it is important to have the following: Good writing skills. Strong knowledge of research practices and measurement (especially as they relate to social technologies).

Communications 120

Communications Interviews Social Media LinkedIn 120

Sword and the Script

JANUARY 31, 2023

USD according to Google as of January 2023, so with ~313 million shares outstanding ( according to MarketWatch ), my back-of-napkin math puts the deal value in the ballpark of $563 million USD. A video demonstration of the tool says PR pros can enter up to 10 key messages, an optional quote and select options for tone and length.

Software 78

Software Case Study Technology Tools 78

Sword and the Script

NOVEMBER 28, 2017

They write quality posts. 1) How long does it take to write a blog post? Don’t miss these related posts: B2B Blog Metrics: 4 Effective Categories to Measure Success. While the number of bloggers writing shorter posts (between 500-1,000 words) is down, those writing 1,000 or more words per post rose.

Study 80

Study B2B Marketing Survey 80

PeakMetrics Insights

MARCH 13, 2019

Google Analytics. Google Analytics can supply all this information and more. Google Adwords Keyword Tool. Google’s keyword tool reveals how many users searched a keyword, how stiff the competition is, and other valuable information for crafting a successful search engine optimization campaign. Google Trends.

Nonprofit 40

Nonprofit Tools Strategy Google 40

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. Video gets even bigger. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. PR grows more in demand.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Solo PR Pro

JANUARY 7, 2019

Did you receive an Amazon Echo, Google Home, or other voice assistant device as a holiday gift? Write concise content that could be read aloud in answer to a question. Target valid news sites that will be recognized as an eligible publisher by Google. If you use Google Docs, guess what? Voice Search / AI. Blockchain.

Trends 45

Trends Google Crisis Management Data 45

Shift Communications

DECEMBER 11, 2015

Moving forward using “data” will not be enough, just as writing a few tweets and blog posts didn’t mean implementing real strategies back in the early days of social. Right now Apple owns the device, Google the browser and Facebook the app. Measurement Continues to Evolve. The mobile web is not coming , it’s here.

Marketing 60

Marketing Mobile Pinterest Analysis 60