Sword and the Script

OCTOBER 25, 2022

I have to use Teams, Wrike, Kapost, Dropbox, Google Drive, Google Data Studio, Sharepoint, Salesforce, Oktopost and Slack to communicate with clients and teams. Technology has enabled me to do the work of five people and has enabled me to do that work in far less time.”. More internal comms. More internal comms.

Communications 122

Communications Crisis Internal International 122

Sword and the Script

DECEMBER 5, 2023

It last bought SocialChorus, perhaps one of the best-known internal comms platforms for $100 million in 2020. Last year, Symphony Technology Group acquired four PR tech companies including Onclusive, PRgloo, and, later , Critical Mention. LLMs are at the heart of generative AI technology. “With the buyout, Q4 Inc.

Software 132

Software Reddit Technology B2B 132

PRSay

OCTOBER 9, 2023

If you struggle to pinpoint your emotions, then Google “list of emotions” and you will find that there are hundreds of specific words from which to pick when you are stuck. It’s usually hours or days later when they realize the anger they thought they felt in the meeting was actually embarrassment at being called out for missing a deadline.

Leadership 177

Leadership Financial Employee Google 177

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. Once upon a time, Facebook, Google, and Apple were viewed as shining examples of U.S. Internally, data can inform our PR strategy and make our branded content better and more engaging. 5 tech PR trends.

Trends 157

Trends Privacy Data Reputation 157

Waxing UnLyrical

JULY 13, 2015

It’s impossible to communicate your brand’s value and mission to the general public without first communicating it well internally. So how can you gain cohesiveness in your organization through internal communications? The new ‘ABCs’ of Internal Communication: 3 steps to becoming a business communicator.

Internal 40

Internal International Communications Employee 40

Flack's Revenge

DECEMBER 20, 2018

Far too many brands delegate, and relegate social strategy development and implementation to their ad agencies, internal marketing departments, even their PR intern, with a mandate to replicate, share, and spread commercial messages. Have you been recommending a change in strategy regarding social media?

Marketing 244

Marketing Facebook Social Media Community 244

PRSay

OCTOBER 2, 2017

10 at PRSA’s 2017 International Conference in Boston. However, paid media has historically had a significant advantage over earned when it comes to measuring success. Run a Google search to discover demographic data about the types of people that are most active on each social network. Not sure where to distribute your message?

Data 145

Data How To Storytelling Analytics 145

Contently - Strategy

JANUARY 26, 2023

We’ll walk through examples from organizations like Google, FedEx, Cigna, and more and break down the steps you can take to develop a thought leadership program of your own. Consider the following options: Sit in on meetings with internal thought leaders to listen for ideas. Measure your results. Create a content plan.

Leadership 126

Leadership Content Marketing Healthcare Google 126

Waxing UnLyrical

NOVEMBER 9, 2015

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. Couch Control: Measurement Therapy for PR Pros. Why: “And that is what is key in smart PR measurement: making sense of the data for your particular situation… because it is unique.

Conference 40

Conference Internal International Leadership 40

Sword and the Script

JULY 14, 2020

ROI and proving value The top challenge facing communicators is measuring impact, proving value and demonstrating ROI , according to 50% of respondents. However, in a subsequent question, only about half of respondents “often” or “always” measure their communications efforts. Don’t overlook anecdotes either. So, what can you do?

Survey 137

Survey Measurement System Education 137

Stephen Waddington

JANUARY 10, 2019

Tools are limited to the publicly available data on the internet and relationships that the vendor has brokered with technology platforms. The paper, written by an international multi-disciplinary group, examined a variety of techniques.

Twitter 68

Twitter Publicity Measurement Healthcare 68

PR in High Definition

OCTOBER 28, 2021

The company blamed an internal technical issue , that on top of affecting the functioning of Facebook’s platforms, resulted in issues with internal employees’ work passes and email. Facebook introduced new measures which attempt to push teens away from harmful content.

System 62

System Social Media Policies Google 62

Waxing UnLyrical

JULY 20, 2016

PR lives in a near-ubiquitous digital landscape where every impression, click, and interaction can be measured. What can or should be measured about how the firm delivers its services? The first step to increasing revenue per employee is to measure revenue per employee. But what about the PR agency itself? It’s often overlooked.

Measurement 40

Measurement Agency Employee Insurance 40

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. The pricing is based on the number of categories you subscribe to receive – i.e. technology, health care, etc. These including its contact database , a native podcast monitoring tool and Google Analytics integration. New PR tech.

Pitching 89

Pitching Report Software Survey 89

Flack's Revenge

DECEMBER 11, 2018

So, what businesses need the most is marketing strategy and the fundamentals – audience identification, positioning, messaging, distribution and feedback or measurement – haven’t changed even as tactics have evolved. This is because social media is a channel and just one of many in the marketing mix. Can the ship be righted?

Social Media 149

Social Media Marketing Media Facebook 149

PRSay

OCTOBER 10, 2019

Cision is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. Enter earned media management — the system we use to think about, track and measure earned media at Cision. Step 3: Measure. Are you looking to track your earned media in a way that’s easier and more efficient?

Media 102

Media Storytelling System Technology 102

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends.

Marketing 52

Marketing Technology Internal International 52

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Role of Tech PR in promoting technology companies Tech PR plays a vital role in promoting technology companies.

Strategy 62

Strategy Brand Branding Technology 62

Waxing UnLyrical

MAY 29, 2015

And you can’t have a productive workplace if you’re not measuring it. Here is some of what we talked about: On how they got started: I realized the real opportunity was to figure out how to “end human suffering in the world as it relates to technology.” Ergo, Maddie + Rich = May’s #measurePR.

Measurement 40

Measurement Nonprofit Community Twitter 40

The Resolution Blog

MAY 7, 2019

Adam Hirsh We recently got the chance to chat to Adam Hirsch , former COO at Mashable and current senior vice president of emerging media and technology at Edelman Digital , about AI in PR. I actually had the task of understanding all the technologies we use and finding the points where AI exists in those tools and platforms.

Technology 120

Technology Analysis Data Tools 120

The Resolution Blog

NOVEMBER 25, 2015

Watch our video to find out how to make your PR coverage more visible on Google. Free tool: visualise multi-channel reports in Google Analytics. Is anybody else confused by multi-channel reports in Google Analytics? Measuring coverage success - Metrics on a mountain. That’s an hour back a week for creative!

eBook 120

eBook Google Tools Analytics 120

Stephen Waddington

FEBRUARY 24, 2020

It’s an international organisation created to uphold human rights, democracy and rule of law in Europe, comprised of 47 member states. The Council of Europe does not make binding laws, but exists to create international agreements across a wider range of countries than the EU. Google and Facebook are part of the partnership.

Government 78

Government Policies Ethics Media 78

Stephen Waddington

OCTOBER 4, 2018

Crowdsourced tool database Technology is enabling us to work smarter and more efficiently. You can explore the Google document , and contribute to the project. AIinPR community The work of this small group of practitioners is slowly gathering national and international attention. You can check out the skeleton for yourself.

Ethics 90

Ethics Tools Groups Government 90

Scott Public Relations

JANUARY 24, 2019

Public relations has always been a bit of a murky field when it comes to measuring success. Technology is giving us ways to track the success—or failure—of campaigns and activities like never before. Several key metrics to keep track of were highlighted by Ilana Plumer in her article “ 6 metrics to track when measuring digital PR.”.

Publicity 45

Publicity Insurance Insurance Healthcare 45

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. At Cision, we discuss earned media, identifying and building relationships with influencers, crafting campaigns and monitoring and measuring impact. Google Doc?

How To 177

How To Guidelines Content Marketing Video 177

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Sword and the Script

APRIL 7, 2020

Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too On the first Tuesday of the month, I publish a summary of news from the vendors building PR technology tool ( PR tech sum ). The tool has been likened to Google Trends for news coverage.

Technology 118

Technology System Tools Government 118

Sword and the Script

JANUARY 28, 2020

Notified calls these functions – listen, connect, publish amplify and measure. Measure is the dashboard and analytics. Check it out here: If you’ve ever used Google to search for news and then used a browser plugin like Hunter.io Notified says some customers use this for internal communications too.

Software 115

Software Tools Publicity System 115

Landis PR

JANUARY 16, 2024

So then there comes the question of how does someone that might be interested in becoming a member of a network prepare themselves to be suitable to join and to be able to take the most of what an international, global network can offer them. What I mean by that is mostly openness to other cultures, openness to understand other people.

Agency 59

Agency Internal International Meeting 59

PR Conversations

APRIL 10, 2018

With all the recent focus on the rapid technological changes, I have found myself confronted more often, both in my courses at Quadriga University of Applied Sciences and in my consultancy, with questions like: “what should practitioners do” and “how does/will technology affect PR practice”. Too close to propaganda.

Training 80

Training Measurement Technology Engineering 80

PR Conversations

AUGUST 7, 2014

Things ain’t what they used to be; the end of the beginning around wearable technologies and the device jumps PR practitioners are about to encounter. As I sit here, at the end of the beginning, I wonder what future colleagues will make of the collective inaction around wearable technologies and the device jumps we are about to encounter.

Publicity 87

Publicity Ethics Technology Government 87

Waxing UnLyrical

JUNE 5, 2018

In honor of International Womens Day, all the guests were prominent women in the PR and technology fields including Serena Ehrlich , Aly Saxe , and Ai Addyson-Zhang. Pre-release #measurement research will give you an understanding of your position in the industry landscape, plus what matters most to your audiences.

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. The report provides an international perspective on the challenges facing the PR business. PR is a social science. It is an evolutionary rather than a revolutionary discipline.

Government 103

Government Education Print Ethics 103

Scott Public Relations

NOVEMBER 30, 2018

Don’t measure your engagement simply through some likes and comments, however. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Social Media 40

Social Media Insurance Insurance Healthcare 40

Mindful Marketing

DECEMBER 17, 2015

Her technology and business articles have appeared in the New York Times, Information Week , and Computerworld and she has written advertorials for Fortune and Forbes on technology subjects. You are a founding member of PR Boutiques International. What is one technology you cannot live without?

Communications 50

Communications Marketing Internal International 50

Deirdre Breakenridge

MARCH 7, 2016

If you are hired as an intern, then there is the opportunity to turn the internship into a full-time position. When interviewing, a Google search uncovers everything on a candidate. Strong knowledge of research practices and measurement (especially as they relate to social technologies). Hands-on social media experience.

Communications 120

Communications Interviews Social Media LinkedIn 120

PR 20/20

MARCH 21, 2017

Now, what if we told you every one of those tasks, and many more, could be done more efficiently using artificial intelligence technology that’s available today? Following are 11 common marketing tasks that can be more intelligently automated right now using AI technology. Automate content (at scale). Create ad copy.

Marketing 42

Marketing Analytics Analysis Technology 42