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“Stakeholder Value” Is Good PR — And Good Business

ImPRessions - Crenshaw Communications

The statement supporting “stakeholder value” is also a good sign for public relations professionals who preach corporate responsibility or even strategic activism in U.S. Is the Business Roundtable statement about PR? corporate boardrooms.

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Why Good PR Matters More Than Ever

ImPRessions - Crenshaw Communications

The past five years or so have seen drastic changes in the media and cultural landscape that impact PR and marketing. Challenges for PR practitioners include a faster-than-ever news cycle and what seems like constant political and cultural controversy. One reason is that PR is more relevant – and valuable – than ever.

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How to be a Good PR Client: A Primer | Business Wire Blog

Business Wire

Whether a small freelance, boutique, or top 10 global PR consultancy, everything comes back to the relationship. The relationship between a public relations counselor and their client is an important one. The success or failure of the overall business arrangement depends on it.

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PR Tips For Interviewing Sources to Find the Good Stuff

Ishmael's Corner

The PR profession under-appreciates interviewing expertise. Try to find a curriculum for mass communications or PR that offers a class on interviewing. But PR curricula ignore the topic.more. I’ve said this before and continue to believe it. It starts in college.

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A Step-By-Step Guide to Managing a PR Crisis

Two sayings you’ve likely heard in the PR industry: all press is good press, and every crisis is an opportunity in disguise. No one expects a PR crisis or brand image issues. All brands are vulnerable to bad press, which is why Cision compiled must-know strategies into our PR crisis management guide.

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How Twitter Feuds Have Turned into Good PR

Ronn Torossian

While social media is one of the powerful PR tools in the digital world, it’s also one of the most difficult avenues for modern brands to understand. The post How Twitter Feuds Have Turned into Good PR appeared first on 5WPR CEO Ronn Torossian Founder's Blog. It turns out that a little banter … READ MORE ».

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9 ways good PR can improve your business

Agility PR Solutions

These are nine of the ways good PR can improve your business: 1. The post 9 ways good PR can improve your business appeared first on Agility PR Solutions. The goal of public relations is to build a positive reputation with potential customers, vendors, and investors.