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What’s Going On With Media – And How Does It Impact Your Public Relations Strategy?

Stern + Associates

But what does all this mean for the media relations component of public relations strategy? And this also means that industry or practice area trade publications are more crucial for public relations strategy, since it’s less about volume these days than it is about hitting the right audience.

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How Jeff Bezos Scored A PR Win

ImPRessions - Crenshaw Communications

Not every billionaire CEO needs a big public relations team, apparently – just ask Elon Musk. In Stone’s words, “It’s a tale that involves a scheming Hollywood manager, desperate tabloid newspaper editors, and spurious claims of political intrigue and international espionage. The story reads like a thriller.

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Behind the Headlines With Ted Meyer

Cision

In this interview, Ted Meyer, senior vice president of global public relations and communications of Natixis Global Asset Management, shares his thoughts on the importance of communication during a crisis, how the financial crisis of 2008 is still affecting brands and what PR used to look like before the Internet and social took over.

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The “data-led approach” of MHP + Mischief: Q&A with Digital Director, Darika Ahrens

NewsWhip

This interview has been edited for length and clarity. Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. We recently had a conversation with a public affairs client.

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Issue? Crisis? What’s The Difference and Why Is It Important?

Melissa Agnes

For example you might analyse the communication benefits of a media release versus a press conference versus a one-on-one interview and the options of newspaper versus radio versus television versus social media. However the impact of the crisis, particularly financial or reputational, may persist for much longer.

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Behind the Headlines With Glenn Boyet

Cision

In this interview, Glenn discusses the importance for keeping communication simple, the necessity of coordinating public relations with social media and using content to inform and educate rather than sell. How does your communication strategy differ for a financial services brand versus other brands? Be truthful.

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Pitching IRL: Using PR for the Greater Good

Shift Communications

Getting in depth knowledge of the media landscape is one of the many perks of working in public relations. While there was little I could do financially, I immediately put on my publicist hat. Two Bronx-based outlets also published his story on their websites, including one in which I helped coordinate an interview.

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