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The 7 Plots For PR Storytelling

ImPRessions - Crenshaw Communications

The rest of the conversation made me think of the challenges – and opportunities – that classic storytelling techniques offer for communicators as the craft of public relations evolves. PR Professionals and Storytelling Archetypes. Here are some ways that the basic storytelling plots can help. Overcoming the monster.

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PR Professional Finds Her Way to the Cannes International Film Festival

Ishmael's Corner

One of our young account professionals, Melissa Lewelling, will be headed to the prestigious Cannes Film Festival next month. Out of literally thousands of films, her creation called “More Than a Number” was one of 30 films selected by Campus Movie Fest to be shown in the Short Film Corner. A) No question.

Film 60
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Can Sponsored Content Work For PR?

ImPRessions - Crenshaw Communications

It’s considered the most credible and influential source for storytelling. It serves both to promote the show and to capitalize on interest in it, but it’s clearly a product of good journalism. But can we say that for sponsored content ? Does it have the same impact as earned media? . What is sponsored content?

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Conference Recap: Morgan Spurlock on Creating World-Changing Content

PRSay

The professional storyteller, best known for his critically acclaimed documentary “Super Size Me,” shared how to “create world-changing content, one story at a time,” peppering the session with video clips from his various films. “We Storytelling, Branding and Influencing. Finding a good story is only the beginning.

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Post-Oscars coverage focuses on wins for diversity

NewsWhip

There was a lot of attention on “Hair Love” for its win for best animated short film. Parasite’s historic best picture win was also heavily circulated on the web, with many people who had called for more diverse nominations reveling in the fact that a foreign language film did actually win for the first time. Katherine Ellis.

Film 78
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Your Attention Is Your Superpower. Learn How To Get It Back

Stern + Associates

Finding Meaning in Work to Reclaim Stolen Focus In “Stolen Focus,” Hari, a gifted storyteller, describes his journey around the world, interviewing leading experts on attention and focus – and the surprising explanations he discovered. “I His charisma shines through in the book’s companion TED Talk.

How To 62
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Six Things PR Can Learn From “The Big Short”

ImPRessions - Crenshaw Communications

Few of us may be able to get that kind of star power, but creative analogies are a strong storytelling technique. One thing that impresses in Michael Lewis’s story and is translated in the film is the depth of research the short-sellers undertake before making their bets. Educate yourself, and educate yourself some more.

Film 149