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Ahead of the Academy Awards, Marketing Wisdom From the ‘Barbie’ Blockbuster

PRSay

The “Barbie” film is empowering women of all identities as they reclaim Barbie as a symbol of inclusivity. Ahead of the Academy Awards ceremony on March 10, when “Barbie” is up for several awards, including Best Picture, let’s reflect on the film’s marketing campaign to extract valuable insights for practitioners.

Film 127
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PR Professional Finds Her Way to the Cannes International Film Festival

Ishmael's Corner

One of our young account professionals, Melissa Lewelling, will be headed to the prestigious Cannes Film Festival next month. Out of literally thousands of films, her creation called “More Than a Number” was one of 30 films selected by Campus Movie Fest to be shown in the Short Film Corner. A) No question.

Film 60
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Terms You Overhear During A PR Internship

ImPRessions - Crenshaw Communications

I was a journalism major in college and had dreams of reporting before I shifted to PR, so I know all about wanting to get that big scoop. But in PR and journalism, it means an article or a press release that won’t be published until a certain time. Get Sarah McLachlan to film a PSA! Exclusive” .

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How to Make the Most of Every Opportunity

Deirdre Breakenridge

A Guest Post by Lauren McDonald, UNC-Chapel Hill School of Journalism Student. In March I heard about an opportunity to visit a film set for Pioneers in Skirts™ , a documentary about obstacles women still face in their careers. Before I arrived I researched the film and the director, Ashley Maria.

Film 150
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How to Make the Most of Every Opportunity

Deirdre Breakenridge

A Guest Post by Lauren McDonald, UNC-Chapel Hill School of Journalism Student. In March I heard about an opportunity to visit a film set for Pioneers in Skirts™ , a documentary about obstacles women still face in their careers. Before I arrived I researched the film and the director, Ashley Maria.

Film 150
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Information Asymmetry: The Informed Minority Advantage

Doctor Spin

Information Asymmetry in Popular Culture Several TV shows and films have been inspired by the concept of information asymmetry, similar to the dynamics found in games like Mafia, Werewolf, or Among Us. Although not directly based on these games, John Carpenter’s classic film “The Thing” shares a similar theme. The Thing (1982).

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Can Sponsored Content Work For PR?

ImPRessions - Crenshaw Communications

It serves both to promote the show and to capitalize on interest in it, but it’s clearly a product of good journalism. Here’s how Contently’s Joe Lasauskas portrays the relation between native advertising and sponsored content (with a little dig at the now-outdated term “brand journalism.”). Here are the chief ones. . .