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Ahead of the Academy Awards, Marketing Wisdom From the ‘Barbie’ Blockbuster

PRSay

The “Barbie” film is empowering women of all identities as they reclaim Barbie as a symbol of inclusivity. Ahead of the Academy Awards ceremony on March 10, when “Barbie” is up for several awards, including Best Picture, let’s reflect on the film’s marketing campaign to extract valuable insights for practitioners.

Film 129
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3 Tips For A Killer Media Tour

ImPRessions - Crenshaw Communications

It dates back to the days when authors would travel from city to city to promote a new book in a blitz of media interviews, or when celebrities push a film to 20 cities in an afternoon of local TV chats via satellite. Be discreet when arranging interviews with publications that compete with one another to avoid awkward moments.

Media 207
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ICON 2022 Recap: Marlee Matlin on Learning to Dream Big

PRSay

She asked her publicist not to tell anyone where she was and had him turn down interviews, photo shoots and calls until she got better. After meeting him at a local theater production when Matlin was in middle school, she told him she wanted to be an actor. Lifelong lessons from a TV icon.

Film 194
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Booking a PR tool to ride

Stephen Waddington

It’s how we won over the local market. Thanks to our genuine communication efforts the local PR industry became fond of our brand. Social sells: Prowly Magazine community From the outset we felt as if every conversation with a prospect was like a recruitment interview rather than a discussion about a tool.

Tools 112
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Coffee with a Journalist: Margo Snipe, Capital B

OnePitch

Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. . We also have our first local newsroom in Atlanta doing the same thing, but locally within the community. [00:03:02] 00:03:02] BB: Local News? What is Capital B? 00:01:56] BB: This is fun. We are rolling.

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Popcorn and a Movie: A Creative and Integrated B2B Marketing Campaign that Could Work in Any Vertical

Sword and the Script

That sea of sameness is how the Cindy Klein Roche , the CMO for Cybereason, describe the competitive landscape in cybersecurity during an interview with the Marketing Smarts podcast. The company debuted the film at RSA, which is one of the most significant tradeshows in the industry. This is a great start, but they didn’t stop there.

B2B 64
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Celebrating our 2019 highlights

Action PR

To mark this partnership, we developed, directed and filmed a video showcasing the successful partnership though the words of Bannatyne National Operations Manager Adrian Worsley and Senior Gympass Director and Head of Partnerships, Eamon Lloyd. ITV West Country reported on the day which brokered valuable partnerships for local families.

Sports 52