Sword and the Script

APRIL 12, 2022

So, I sold my agency and went all in with Propel to invent the public relations management (PRM) category – which has significantly gained steam in the industry since we launched the first PRM in 2018.”. The webinar is based on “150+ successful media pitch subject lines that landed placements in top outlets across industries.

Software 89

Software Pitching Measurement Enterprise 89

NewsWhip

JUNE 4, 2020

We looked at the top technology publishers for the last year, ranking them by overall Facebook engagement. . These insights are gathered using the tech industry news filter in NewsWhip Analytics. . Facebook, WhatsApp, and YouTube all featured in the top ten articles. . We are going to begin with technology publishers.

Technology 78

Technology Analysis Privacy Facebook 78

Critical Mention

FEBRUARY 27, 2020

As owner of PR Media , a full-service public relations agency located in Philadelphia/New York area, Publicist Robyn Stevens has created innovative media and marketing strategies with her extensive industry knowledge and connections. We spoke to her about her views on public relations strategies and where she sees it heading in the future.

Journalism 78

Journalism Social Media Radio Fashion 78

Stephen Waddington

DECEMBER 30, 2019

Macro issues facing PR There are two macro issues facing the industry both of which were spotlighted by the recent General Election in the UK. Gender diversity in PR is an issue as old as the industry itself 3. I appreciate your comments by email, Facebook and Twitter. has been exploring in her work on women in journalism.

Government 103

Government Education Print Ethics 103

Critical Mention

JUNE 10, 2020

That change has been sped up even more by the COVID-19 pandemic, leaving a landscape that may look unfamiliar to many longtime industry veterans. . A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. Eric Lebowitz.

Media 104

Media Pitching Trends Resources 104

David PR Group

SEPTEMBER 3, 2014

“Well, I get The Wall Street Journal at my house, but I dropped the local paper a while ago,” he said. “If This happened in 2009 and should have been a clear signal to divest immediately all print media company holdings. Many folks are spending more time on Facebook, Instagram, LinkedIn, and Twitter than any one news site.

Newspapers 73

Newspapers Print Radio Local 73

Mark My Words

JULY 17, 2015

This was PR as it professionalised; emerging out of journalism it took from its drudging forbearers the craft of finding a compelling story and the (soft) graft of leveraging relationships. Traditional journalism is being eviscerated by divestment in print in favour of online.

Journalism 60

Journalism Radio Print Analytics 60

Sword and the Script

AUGUST 28, 2018

Years ago, contributed articles were a badge of honor since there was a limited number of opportunities in a printed world. It’s no secret publications are looking for a way to make up for the ad sales the industry has lost to the likes of Google and Facebook. That may be changing. Build or Buy an Audience?

Technology 66

Technology Advertising Advertising Community 66

Barokas

MARCH 22, 2018

Through an aggressive media relations campaign, our team secured over 250 top-tier broadcast and print media hits on the local and national level in publications including CBS Sports, ESPN, Wall Street Journal, among others. CanPay is a debit payment app for the highly regulated cannabis industry. Social Media – The Shop.

Public Affairs 49

Public Affairs Sports Engineering Local 49

Cision

OCTOBER 14, 2015

The revenue model for journalism is at best in flux, and at worst, in chaos. Serious journalism from unexpected sources. Vice magazine, originally a local magazine in Montreal and best-known for local coverage and shock journalism, grew into Vice Media. More data journalism.

Journalism 120

Journalism Trends Local Print 120

Waxing UnLyrical

DECEMBER 11, 2013

Look at these examples to understand the changes that the Indian media industry has been going through in the past few months: In May, NDTV Profit cut back on all non-market-hour programming, which meant the channel only needed a handful of anchors and reporters. It is rightly said that PR and journalism are interdependent.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Waxing UnLyrical

SEPTEMBER 13, 2012

It’s a far more visual experience to check out a person’s influence print. The discussion progressed on to a long and detailed post on Nieman Labs , which examines what the potential is for news organizations to begin to measure the impact of journalism. Louis headquarters, and the Missouri Chamber of Commerce and Industry.

Measurement 73

Measurement Print Analysis Journalism 73

Beyond PR

APRIL 28, 2017

And it’s here where I feel the industry has been short on specifics. People are emotive creatures; and social media created a scenario where we started publishing those emotions with fewer barriers to entry than the old days of print publishing. For consumer B2C brands and retailers, Instagram and Facebook reign supreme.

Storytelling 45

Storytelling Data B2C B2B 45

Flatiron Communications

NOVEMBER 7, 2015

And few could miss Facebook’s futuristic booth housing Oculus. If you hadn’t heard, the former “Gray Lady,” a name derived from the color (or lack thereof) of its newsprint, just distributed one million Google Cardboard VR viewers to subscribers of its Sunday print edition.

Newspapers 28

Newspapers Film Journalism Web 28

MaccaPR

JULY 8, 2015

Paul Business Journal and, increasingly of late, Minnesota Business magazine. Paul Business Journal, and news director for SPNN-TV Neighborhood News. And I gather lots of opinions about business and public policy on Facebook, reading what friends are posting.". Those PR people who worked in radio, TV, print – they get it.

Interviews 48

Interviews Radio Journalism Newspapers 48

Beyond PR

MARCH 6, 2018

In a randomly selected sample of over 100,000 articles: 50 percent had two or less Facebook interactions (shares, likes or comments) and over 75 percent had zero external links (earned coverage). Let’s face it, nobody knows your brand, industry and personas better than you. The results might shock you. percent close rate.

Strategy 67

Strategy How To B2C Content Marketing 67

Stephen Waddington

JUNE 25, 2020

Print is down but digital is booming. COVID-19 boosts news consumption across all mainstream media (except print) The COVIDA-19 crisis has substantially increased news consumption for mainstream media. Consumption of printed newspapers has fallen as lockdowns undermine physical distribution. The future of news is complicated.

Newspapers 103

Newspapers Print Local Television 103

Communications Conversations

OCTOBER 29, 2014

Every so often, I’ll see it in one of my social feeds: That comment or remark from a friend, colleague or industry person taking jabs at the hard copy newspaper and those that read it. Twitter and Facebook are the new newsfeeds. Those that poo-poo print newspapers claim they can get their news elsewhere on the web.

Newspapers 152

Newspapers Print Local Instagram 152

Cision

FEBRUARY 4, 2016

The stakes for PR are high in the healthcare industry. In this interview, Verónica, who leads PR agency Porter Novelli’s health and wellness practice in Mexico City, opens up about practicing PR in Latin America, her passion for healthcare communication and her transition from journalism to PR.

Healthcare 120

Healthcare Print Agency Journalism 120

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Tech evangelist covering high-growth industries. Interesting test of Facebook content shows longer form content may win.

Social Media 120

Social Media Twitter Media Nonprofit 120

PRSay

JUNE 11, 2021

During the height of the pandemic, we received an unprecedented number of incoming media requests for interviews with our experts from top media outlets including The New York Times , The Wall Street Journal , The Washington Post , The Baltimore Sun , BBC, CNN, C-SPAN, NPR, ABC News, NBC News, CBS Evening News, Fox News and others.

Publicity 158

Publicity Social Media Report Fashion 158

Sword and the Script

MAY 22, 2018

Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.” Trying to tie print ads or direct mail directly to sales, for a high-value, long-sales-cycle B2B product, was a nightmare. PR, marketing, sales and journalism.

Marketing 62

Marketing B2B Print Technology 62

Shift Communications

DECEMBER 1, 2016

But coverage in The Wall Street Journal s, Forbes , Business Insiders and Fortunes of the world are achievable for companies of all sizes – startup or mature, public or private. To do this, there’s no substitute for consuming – reading print newspapers/magazines, watching broadcast to figure out which shows cover what, etc.

Strategy 60

Strategy Print Insurance Insurance 60

NewsWhip

APRIL 28, 2021

So we talk about circulation of a magazine, let’s say, so the circulation is how many are printed and put into newsagents. In some of the markets, there’s a bigger proportion of more traditional media, where newspaper and print is still pretty predominant. A lot of the media outlets are definitely present on Facebook.

Consumer 78

Consumer Measurement Local Data 78

Beyond PR

MAY 17, 2018

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. Both Choi and Forsythe would consider using infographics or videos provided by brands, as long as they meet journalism quality standards. Use Multimedia to Tell a Better Story.

Infographics 54

Infographics Print Video Real Estate 54

Journalistics

MARCH 2, 2013

Ideally, you majored in Journalism (or English) – or your PR or Communications program had a heavy concentration of writing-related courses. It wouldn’t hurt to have a LinkedIn profile, a Twitter account, and a Facebook profile for starters. The PR industry has changed dramatically in the 15 years since I graduated.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Cision

JULY 17, 2015

Here are some media industry stories we’re following this week: The Big News: Iran agrees to historic deal on nuclear program ( The New York Times ); Gov. Image courtesy of Douglas M. Weston via flickr].

Media 120

Media Print Mobile Journalism 120

Cision

MAY 21, 2015

From creating an online course to video marketing, webinar recording, Facebook, Twitter, Pinterest, YouTube, new content creation (including eBooks, guides and cheat sheets) and email marketing, Amy is going to reveal what works (and what doesn’t) once and for all. 10) Amy Porterfield. Online Marketing Made Easy. 12) Neal Schaffer.

Social Media 120

Social Media Marketing Pinterest Media 120

Journalistics

APRIL 5, 2016

Multimedia journalists are expected to be able to produce or adapt content for an increasingly wider-range of media, including traditional broadcast, print and Web formats, as well as blogging, podcasting (audio and video), social media, and live content platforms (Periscope or Facebook Live for example). And guess what?

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

Multimedia journalists are expected to be able to produce or adapt content for an increasingly wider-range of media, including traditional broadcast, print and Web formats, as well as blogging, podcasting (audio and video), social media, and live content platforms (Periscope or Facebook Live for example). And guess what?

Media Relations 40

Media Relations Media Mobile Pitching 40

Stephen Waddington

DECEMBER 15, 2021

The PR industry congratulates itself for banishing AVE from awards. UK industrial growth - Build Back Better is the Government’s strategic plan to support economic growth through investment in infrastructure, skills, and innovation. In the past year Facebook has proven unfit to regulate itself. Facebook took down 1.3

Publicity 128

Publicity Government Guidelines Facebook 128

Stephen Waddington

DECEMBER 5, 2018

A brief history of publicity In my view the public relations industry took a wrong turn in the 1950s. The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale. As a result print circulation has fallen dramatically.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

AUGUST 2, 2016

During the work week, he’s an account manager with LTPR , a public relations firm based in Portland, Oregon specializing in the financial, healthcare and professional services industries, including crisis communications and litigation support. My degree and early work was in broadcast journalism. for a National Guard.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52

Cision

APRIL 5, 2017

As the election was unfolding and in, “The State of the Media Report,” we learned how Facebook and Google tailor their algorithms to present and disseminate content across the world has a major huge impact. Brian Braiker: In the aftermath of the election, Facebook has said we’re not a media company, we’re a platform.

Report 225

Report Media Advertising Advertising 225