Sword and the Script

JULY 11, 2023

In this guest post, Kathy Casciani writes public relations podcasts provide a sound way to work on your professional development while habit stacking – listening while doing routine tasks, such as chores In case you hadn’t noticed, podcasts are having a moment. Also good for career PR pros looking to uplevel their knowledge.

Publicity 127

Publicity Small Business Trends Leadership 127

PR for Anyone

OCTOBER 28, 2021

“Who writes about [industry] for [publication].” Pitch consistently and valuably and you will continue to get the yes. Make sure you build relationships with them there, not just pitching. Consider doing this vs. just pitching right out of the gate. Most small business owners cannot afford a PR firm.

Publicity 130

Publicity Pitching System Small Business 130

PR Fuel

SEPTEMBER 21, 2020

Did you know about 83% of small businesses believe in the effectiveness of a digital marketing campaign? If press releases are not part of your online marketing strategy, you could be missing out on many business opportunities. Read on to learn why PR writing in the way to go. Achieve Instant Exposure. Target Audience.

Writing 60

Writing SEO Local Advertising 60

Rock the Status Quo

MAY 4, 2015

The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. How that pitch is written can be VERY revealing. Why do I write about backlink pitches in a PR blog?

SEO 100

SEO Pitching Small Business Agency 100

PR Fuel

MAY 5, 2022

To have your news release reach the right people, you must write for your target audience. You may want to make a news release for your small business if your business was recently involved with a local event, such as a charity run. A press release typically takes the form of a short statement in writing.

Small Business 91

Small Business Comparison Writing Reputation 91

Onclusive

FEBRUARY 22, 2018

“Nail the elevator pitch.”. I came to the name after incorporating my initials — ‘MAS’ is Spanish for ‘more’ — and ‘ink’ references pen-to-paper; writing your story to build and manage your communications. We focus on working with non-profits, small businesses, women CEOs and business owners. TMI does PR.

Interviews 284

Interviews Radio Small Business Pitching 284

PR for Anyone

SEPTEMBER 30, 2022

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. Remember to think about what medium you are pitching. That helps when you pitch too, to show them the visuals.

Pitching 130

Pitching Television Trends YouTube 130

Rock the Status Quo

DECEMBER 10, 2015

In Arizona, most business publications run their finance issues in November and December; therefore, I expected a frenzy of pitching immediately, followed by a lull. ” Sure enough, two solid weeks of pitching landed two byline articles, and a handful of interviews. Get Creative With WHO You Pitch. That dreaded lull.

Pitching 100

Pitching Real Estate Banking How To 100

Beyond PR

APRIL 26, 2018

To build a productive relationship with an influencer you first have to cut through the clutter so that your pitch is heard. You need to write a compelling message that’s probably an email that can get through this influencers defenses and encourage them to work with you. What do you write and why? What is your role?

Pitching 69

Pitching How To Skype Video 69

Garrett Public Relations

JANUARY 19, 2020

With the new year well underway, many small business owners and freelancers may be looking for ways to streamline projects and squeeze more productivity out of the workday.

Tools 215

Tools Social Media Small Business Media 215

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. Finally, about 40% either have no plans to use it, or simply aren’t sure. How does PR’s use of gAI compare to marketing?

Survey 144

Survey Software B2B Pitching 144

PR for Anyone

OCTOBER 7, 2021

When you can pitch yourself as an expert on a topic that is trending online. ” Give the media shareable content by using what is already trending somewhere online and make sure you include that in your pitch as well. You could even add that in your pitch when you send it in that “Hey, this is buzzing online. PR FOR ANYONE.

How To 130

How To Pitching Film Video 130

PR Fuel

JULY 24, 2018

Telling Your Story” Is the Real Trick to Small Business PR. Most small business descriptions include information like who the founders were, when and where the business started, and perhaps a few sentences about the company’s mission and vision. Determine the chronology of your business story before writing it.

Pitching 40

Pitching Media Small Business Writing 40

PR for Anyone

DECEMBER 7, 2021

Give them great content in a format they can use on their platform and you will be light years ahead of others when pitching the media. Evergreen is something you can kind of pitch anytime and you want those in your back pocket, too, when you don’t have a trending story that you can pitch those. Be valuable. Use Google.

Publicity 130

Publicity Video Pitching System 130

Sword and the Script

MARCH 17, 2015

For the first ten years of my career, I thought noisy posts from journalists complaining about PR pitches were merely self-aggrandizement. I’ve always worked hard at understanding a reporter’s coverage and sending good pitches. As a result, I chalked up bad pitches to one or two lazy PR people (or worse, intentionally manipulative ).

Pitching 60

Pitching SEO Media Relations Report 60

PR Fuel

AUGUST 19, 2021

The best journalists to contact are ones that cover topics about your industry or are relevant to your business. It ensures that you only pitch your story to reporters with high chances of being interested. Go for bloggers or reporters who focus on your business size, sector, or city. A pitch is, in most cases, sent via email.

How To 105

How To Media Pitching Report 105

Garrett Public Relations

APRIL 22, 2018

The post You May Not NEED a Press Release – But Here’s Why You May Want to Write One Anyway appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. My first guest post ever was for PR Daily on this very subject (Enough with the death of the press release already). So, when I […].

Writing 85

Writing Industry Publicity Small Business 85

PR for Anyone

MARCH 16, 2022

Whether you are sharing a customer journey, a customer experience, writing your about section on your website or LinkedIn, etc., So, really think about before you post, before you pitch, before you do anything. The best way to do this is through the power of storytelling. it needs to be based on a story. Everything has a story.

Storytelling 130

Storytelling Media Video YouTube 130

Solo PR Pro

JANUARY 3, 2023

Here's a five-step process to gather information to craft stories that stand out in internal communications and media pitches. From an expectant mother to a mom of three, here's how three solo PR pros planned their parental leaves while keeping their successful businesses running smoothly. 5 Tips for Working with the Media in 2022.

Blogging 91

Blogging Small Business Tools Journalism 91

5W PR

APRIL 8, 2021

That would be a tremendous outcome both for your business and website. A press release just might get your business out into the public at no cost to you. Before Writing a Press Release. Once you know your purpose and the 5 W’s, you are ready to write. How to Write the Best Press Release? Newsworthy.

Engineering 128

Engineering Writing Social Media Tools 128

PR Fuel

JANUARY 24, 2022

The success of your PR campaign largely depends on your press release writing talents. Write your press release with a strong news angle to make it more eye-catching. If you run a small business, local media can help you reach your target audience. Your pitch has to stand out since journalists get many of them.

Creativity 106

Creativity Data Measurement Product Launch 106

Onclusive

JUNE 14, 2017

PR’s job is to pitch and secure stories that align with the brand, as told through third-party endorsement. Jason Riggs, senior director of communications for micro-loans platform Kiva, gained an understanding of the effectiveness of sharing the inspiring stories of the small business owners Kiva’s loans benefit.

Marketing 170

Marketing Measurement Trends B2B 170

Garrett Public Relations

FEBRUARY 28, 2024

As someone who has spent much […] The post Getting Featured: Six Tips to Secure More Media Coverage for Your Business appeared first on Garrett Public Relations. Some companies seem to get in their own way when it comes to earning media coverage. I’ve seen it time and again. They wonder why they’re not getting more “hits.”

Media 159

Media Report Company Publicity 159

PR Fuel

OCTOBER 27, 2020

Even if you are adept at writing, you may not necessarily have the kind of writing skills for a press release. The Great Elevator Pitch Press Release. A great elevator pitch should grab the attention and sum up who you are, along with what you do, in all the time it would take to share an elevator ride with someone.

Examples 52

Examples SEO Writing Engineering 52

Solo PR Pro

FEBRUARY 1, 2022

Stu didn’t know much about PR, but had a vague understanding of media relations, having been on the receiving end of pitches during his time producing talk shows. Figuring he could brand himself as a media and broadcast expert with keen writing skills, he hoped someone would take a chance on him. My niche is still media relations.

Meeting 131

Meeting Radio Sports Telecommunications 131

Solo PR Pro

JULY 27, 2021

To improve your odds of attracting new business leads and converting them into loyal clients, it’s important to make sure your About page provides a clear and concise picture of who you are and can stand out from others in the field. Trying to write content for an About page can feel daunting, but it doesn’t have to be!

Social Media 131

Social Media Writing Tools Examples 131

PR for Anyone

JULY 14, 2022

Now is the best time to pitch the media, especially television. Pitches are much lower this time of year so it’s a great opportunity for you to start pitching. Your pitch is much more likely to be seen easily. Your pitch is much more likely to be seen easily. The system works. Create Great Hooks.

Pitching 130

Pitching Television Media YouTube 130

PR for Anyone

JULY 21, 2022

Watch this week’s PR Tip here: Today I am challenging you to start pitching the media regularly. Think about what you can pitch the media for the rest of the year. Now, follow the Get PR Famous™ formula and pitch away! NOW is YOUR time to be seen, have your voice heard, and really elevate your business.

Pitching 130

Pitching Media YouTube Video 130

Polaris

NOVEMBER 27, 2014

The last thing they want—or expect—to see in their news feed is a blatant sales pitch from your brand. But if you’re a digital marketing company selling to small businesses, your job on Facebook is a lot tougher. Practical, business-oriented brands must work harder to make themselves appear inviting and generate engagement.

Facebook 178

Facebook Brand Branding Social Media 178

Waxing UnLyrical

DECEMBER 21, 2018

You need to plan, then write your strategy based on these findings. The barrier which is plotted the furthest to the top right is the most important and most addressable barrier to achieving the business goal. Very basically, always, always remember to align your business goals with your PR goals. So they both got it!

Strategy 88

Strategy Analysis Small Business Measurement 88

Sword and the Script

OCTOBER 13, 2015

A reporter from The Washington Post took an interest on a story pitch about small businesses and the impact on economy. At the time, my client had a product for a nascent web economy that would fuel small businesses build a web presence. by Frank Strong. Or at least it could have been.

Content Marketing 60

Content Marketing Marketing Pitching Small Business 60

PRSay

JANUARY 6, 2021

We even write emails with more thought. Forget everything you’ve heard about latex” was the subject line of her March 19 pitch to journalists. We even have new words and phrases to reflect these times: We “doomscroll,” poring over bad headlines. We protect meetings from “Zoom-bombings” and give “elbow bumps.” She wasn’t.

Communications 197

Communications Viral Fashion Public Affairs 197

Waxing UnLyrical

MARCH 17, 2014

The Hidden Side of Your Small Business. Ken Mueller discusses why it’s important to tell your business’ story both in sum and in whole. Using Pinterest & Secret Pinboards For Media Pitching. Why: How can you make your pitches stand out from the crowd?

Pinterest 76

Pinterest Small Business Resources Pitching 76

PR for Anyone

JULY 28, 2021

Jenn Chan is a rockstar beauty and fashion editor and on-air host and she sat down with me to talk about all things pitching the media! Safe to assume she’s been pitched a time or two of her career. You are hearing it right here from a pro who has been pitched thousands of times. Jen, tell me what makes a good pitch?

Pitching 130

Pitching Fashion Media Interviews 130

ISEBOX

NOVEMBER 30, 2015

Pikers write press releases about a new executive hire or a product color change. Pikers write a boring story, and hit “send” on a traditional wire service, and then wonder, “why didn’t I get coverage”. 5) You don’t network or pitch. 3) Your distribution method is…the wire. 4) You don’t measure.

Publicity 70

Publicity Measurement LinkedIn Small Business 70

Waxing UnLyrical

FEBRUARY 7, 2013

I found myself covered with social media calendars, PR pitches, blog posts, website projects, advertisement assignments, and what felt like a million clients to call. The thrill of hunting new business, executing existing projects and partnering with others in my field gave me the will to go out and make things happen. I loved it.

Writing 88

Writing Google Pitching Small Business 88

Solo PR Pro

SEPTEMBER 6, 2022

Even small business owners can benefit from their guidance. When you meet with them, listen to their pitch and see if you align with their philosophy. How do you know if you should incorporate your business? You should only put the amount of money that you’re willing to lose and write off entirely into crypto,” he says.

Financial 52

Financial Strategy Insurance Insurance 52