Onclusive

MARCH 4, 2021

Learning to tell your story doesn’t have to be hard, but it does takes intentionality and data-driven measurement. One of the most common questions I get when presenting a PR measurement report is “But what does that mean?” This can be used to demonstrate value, and to inform communications and reputation management strategy.

Measurement 195

Measurement Data Reputation Storytelling 195

Wadds Inc.

MARCH 29, 2024

Rachel Miller's new book Internal Communication Strategy offers a practical, step-by-step guide to organisational communication by developing a robust internal communication strategy. She explores how robust measurement and evaluation can help this function prove its value to the bottom line.

Internal 116

Internal International Strategy Communications 116

Cision

NOVEMBER 14, 2017

As marketers begin to understand why it’s necessary to move away from outdated measurement systems when it comes to earned media, it’s important to develop a robust strategy going forward. To that end, answer the following questions to help shape your earned media measurement strategy. What Matters to Our Brand?

Measurement 166

Measurement Strategy Media Analytics 166

Contently - Strategy

MAY 11, 2024

As a frequent traveler, I type in Google searches like this all the time, whether I’m looking for a satisfying slice or a sweaty HIIT class (I’ve got two speeds) — and this is precisely why local SEO content strategy is so critical for businesses. What’s more, local search can be a great equalizer.

Local 97

Local SEO Strategy How To 97

Onclusive

MARCH 18, 2021

When you identify your stakeholders as well as what they are trying to accomplish as a result of reviewing your data, you can start coming up with strategies in order to gather the relevant information, analyze the resulting metric data, and present it in the most effective format. What are the organization’s business strategy goals?

Measurement 195

Measurement Report Reputation Analysis 195

Onclusive

MARCH 23, 2021

As you become more proactive in your PR measurement—rather than only sharing a report when management requests it—you’ll want to think about how to use the report to incite conversation within your team and company, which stories are important to tell next, and which stories or themes it may be time to put on pause. You Had Me at Highlights.

Analysis 195

Analysis Report Measurement Data 195

Onclusive

DECEMBER 6, 2017

PR coverage has typically been measured by media outlet audience size. For example, if a PR pro gained coverage for their brand in Forbes, they may report the circulation of Forbes as the potential audience size that saw the message. AI can now help communicators in every aspect of their strategy and campaign cycle.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

PR 20/20

APRIL 29, 2023

Does your association have a documented content strategy? And while a documented content strategy is an amazing first step in achieving your traffic, reach, and lead generation goals, it’s certainly not your endpoint. That’s because a content strategy is a living document that should often be tested, iterated, and updated.

Tools 70

Tools Measurement Strategy Analytics 70

Onclusive

MARCH 11, 2021

There was a time when communication professionals only measured the effectiveness of their media efforts when they absolutely had to (e.g. Below are three reasons measuring your communications efforts should be one of the most important parts of any PR pro’s job. if management was asking them to). But rest assured, those days are over.

Measurement 150

Measurement Analysis Data Blogging 150

ImPRessions - Crenshaw Communications

JUNE 18, 2019

“Strategy” is an overused word, but in public relations or marketing, it’s a key to success. Without the right PR strategy, a program can fall short or even fail spectacularly. The difference between a ho-hum PR program and one that’s great comes down to your plan, and that plan rests on strategy.

Strategy 220

Strategy Measurement Advertising Advertising 220

PRSay

APRIL 21, 2021

The guide also features examples and applications, a research and evaluation cadence reporting table and the top-10-plus must-reads on evaluation. How can measurement help an organization combat misinformation and disinformation? Measurement” is the most basic… it’s another word for “counting.” My mantra is “begin simply.

Measurement 186

Measurement Communications Analysis Data 186

Onclusive

AUGUST 3, 2021

The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies. Overall, 78% of PR pros measure their communications effectiveness.*

Brand 370

Brand Branding Media Measurement 370

Solo PR Pro

FEBRUARY 6, 2024

In 2024, solo public relations professionals must adeptly navigate the digital landscape, leveraging data-driven strategies while contending with economic challenges. While “data-driven strategies” sounds like something out of the corporate jargon handbook, you may not realize how you can apply it to PR.

Data 52

Data Strategy Publicity Handbook 52

Cision

JULY 3, 2017

Why, is a three letter word that is often asked but more rarely measured against. Awarding that question every year is the International Association for Measurement and Evaluation of Communication (AMEC). The main why for the campaign was to drive the public to sign a petition to push the government to build a new stroke strategy.

Measurement 197

Measurement Government Policies Internal 197

Wadds Inc.

JUNE 5, 2023

Amanda Coleman's Everyday Communications Strategies provides advice on proactively managing issues in corporate communication. A preventative approach runs through Amanda Coleman’s Everyday Communications Strategies: Manage Common Issues to Prevent a Crisis and Protect Your Brand. Coleman’s manual is reassuringly comprehensive.

Strategy 98

Strategy Communications Crisis Communications Crisis 98

Katie Paine's Measurement Blog

JULY 10, 2023

Integrated communications measurement is where comms evaluation and measurement is heading. You’ve got to have a strategy, pick KPIs and metrics, find the best sources of data, and then get all of it approved by everybody who matters. Here is an example: Tip #4. It’s a lot of work, but very doable. So, you can do it too.

Measurement 98

Measurement Communications How To Survey 98

Burrelles Fresh Ideas

AUGUST 15, 2023

Developing strong PR strategies offers significant benefits for companies, and implementing objectives and key results (OKRs) in the process can also be helpful. In this article, we look at how you can take advantage of an OKR framework to improve the efficacy and results you obtain from your PR strategies. And the best part?

Strategy 72

Strategy Measurement Google Case Study 72

Onclusive

DECEMBER 1, 2021

They use the data provided by our integrated media measurement software to develop more effective communications strategies, focus on the right stories, authors and media outlets, and optimize their messaging across earned, owned and social media. Getting to ROI through business impact measurement.

How To 397

How To Media Software Analytics 397

Cision

MAY 27, 2016

Yet, many brands don’t know how to measure their social ROI. You need to show how your social strategy impacts your business to show executives and stakeholders its value. Is your measurement strategy missing the mark? You aren’t setting measureable goals. You may be making one of these three mistakes: 1.

Measurement 168

Measurement Software Tools Analytics 168

Stern + Associates

NOVEMBER 18, 2022

For as long as I can remember, I thought “thought leadership” was sufficient to describe PR strategy among communications professionals. How do you measure thought leadership and executive visibility? But the problem I’ve come to have with the term “thought leadership” is how you measure it. Reliable and measurable.

Leadership 62

Leadership Measurement Conference Groups 62

PR for Anyone

FEBRUARY 28, 2024

As we age, holistic measures such as diet, exercise, and self-care can help women manage mental and physical changes. Simple, Sustainable Nutrition There are many different approaches and strategies to manage diet and nutritional health. Examples can include meditation, walking, or spending time with friends.

Exercises 130

Exercises Strategy YouTube System 130

The Proactive Report

APRIL 13, 2018

For example, a company that distributes O-rings and seals surveyed their customer base and discovered that a fair percentage of recent customers had found information about them online. Measuring awareness. Measuring interest. But you might have other goals – lead generation for example. Measuring conversion.

Measurement 138

Measurement Analytics Google Social Media 138

PRSay

FEBRUARY 4, 2019

Not long ago, I had a conversation about PR measurement with someone I consider a media relations master — a person who leads global communications for a high-flying public company. For example, she knows her boss loves broadcast clips and seems indifferent to web-only placements (even though it was a “.com”

Measurement 111

Measurement How To Strategy Pitching 111

Stern + Associates

DECEMBER 8, 2022

After years of developing social media strategies for CEOs and C-suites, we at Stern can recommend a few key planning elements for building thought leadership on social media and setting you up for lasting success. Understand why creating a social media strategy is important for your brand and your executive. Happy posting!

Social Media 86

Social Media Strategy How To Media 86

Onclusive

JUNE 9, 2021

This week, we’re concluding the series with an overview of how to craft your messaging, identify the right authors and outlets, distribute strategically and proactively, and finally, measure success. Measuring the performance of your key soundbytes should be an essential part of your ongoing PR evaluation efforts. Measure success.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Presspage

FEBRUARY 6, 2018

Some key indicators of their new strategy being successful are: Referral traffic from the newsroom to main website has increased with over 180%. High w ebsite traffic -although not unimportant- is perhaps the most common myth of all when it comes to measuring newsroom success.

Examples 87

Examples Strategy Communications System 87

Onclusive

JANUARY 26, 2022

PR pros need a data-driven strategy to reach their goals of securing high-impact media coverage for their brands. This means that pitching must start with the right data and end with measurement. Onclusive, for example, consistently maintains the integrity and quality of contacts so you don’t have to. Earning their attention.

Pitching 370

Pitching Data Privacy Writing 370

Contently - Strategy

MARCH 25, 2024

Example: Burger King Revives Its Iconic Logo A few years have passed since Burger King revealed the retro redesign of its instantly recognizable logo, but in retrospect, the celebrated revival was on the leading edge of nostalgic visual marketing trends.

Trends 52

Trends Strategy Marketing Brand 52

Cision

MAY 23, 2016

Data is essential to successful public relations now and in the future, but 53 percent of professionals still find measurement to be their biggest skills gap. But with a multi-touch attribution model, you’ll set your measurement strategy up for success by better understanding the roles each campaign and touch plays along the sales journey.

Measurement 168

Measurement Data Survey Software 168

Onclusive

JULY 7, 2021

Key messages are the essence of what you wish to communicate, serving as the foundation of your communications strategy and giving it focus and control. This is a great example of how we often have preconceived notions of how consumers search. SOUNDBITE PERFORMANCE: Why message resonance is important.

Brand 370

Brand Branding SEO Engineering 370

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

NCA’s commentary stressed that even robust cybersecurity measures can falter without well-trained employees. Digital Remedy , a digital advertising and media solutions expert, recognized the significance of the clash between traditional measurement and digital platforms.

Brand 323

Brand Branding eBook Advertising 323

Burrelles Fresh Ideas

OCTOBER 24, 2023

This is where the voice of the customer comes to play such a critical role in developing public relations strategies that are effective, efficient, and timely. These insights are essential if you are to design communication strategies to reach them, resonate with them, and inspire them to act.

Strategy 97

Strategy Ethics Social Media Data 97

Onclusive

SEPTEMBER 7, 2021

In this week’s blog about earned media strategy and measurement, we’re talking about developing and implementing a content distribution plan that uses every opportunity to showcase your stories in front of your key audiences. First things first: determining the best channels and formats for your audiences.

Measurement 356

Measurement SEO Web Social Media 356

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

As 2022 planning continues, teams are seeing the value of aligning PR tactics with their marketing strategies. Clear goals will help define the PR strategy your agency will adopt. These goals should be both measurable and prioritized so that there is no misunderstanding. But how to measure outcomes?

Agency 310

Agency Measurement Meeting Reputation 310

Cision

MAY 16, 2016

So what should your brand include in its measurement strategy ? For example, look at others’ unbranded mention volume to see if there are any industry keywords or conversations you’re not a part of but should be. The effectiveness of your media relations strategy goes beyond the amount of press coverage. Mention Volume.

Measurement 159

Measurement Brand Branding Pitching 159

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. How a PR agency can contribute to your communications strategy. Why work with a PR agency, and is it right for your organization?

Agency 195

Agency Strategy Communications How To 195

Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. But, there is a common framework that can be applied to PR measurement and planning.

Measurement 195

Measurement Analysis Reputation SEO 195