Prohibition

AUGUST 4, 2023

social media marketing efforts, social media marketing campaigns, entire video, many brands, drive traffic In today’s digital age, social media video marketing has emerged as a powerful tool for businesses to engage with their target audience.

Social Media 118

Social Media Video Marketing Media 118

Waxing UnLyrical

MAY 13, 2019

Big business bureaucracy stifles B2C communication. Small businesses on the other hand, are like the local government, they’re closer to consumers. Using our example above, there are lots of groups advocating green living on different social networks. Guest Post by Amos Onwukwe. 2018 SBA reports show there are 30.2

Small Business 86

Small Business Community Pharmaceuticals Social Media 86

Flack's Revenge

MARCH 24, 2023

One was from an old friend and Fusion PR partner, Drew Neiser , CEO and founder of Renegade Marketing. It began: The unpredictability of PR especially for demand generation has pushed it down the B2B marketer’s priority list. The examples powerfully showcase the value of PR, when done right.

B2B 240

B2B Nonprofit Small Business Google 240

Onclusive

AUGUST 3, 2021

Is your brand a startup or a new entrant that needs to establish itself in the marketplace, or is it focused on growing its market share in a mature market? For example, a boutique hotel would want to focus on the local market instead of striving to achieve global coverage.

Brand 370

Brand Branding Media Measurement 370

Cision

DECEMBER 8, 2015

I’ve made up these examples (didn’t want to call any companies out and embarrass them by pointing out their lousy headlines) to fit some of the bigger categories of bad headlines I’ve seen. If you read many blog posts about marketing, you’ve come across the phrase, “What’s in it for me?” The “Why Should I Give a Darn” Headline.

Examples 120

Examples Writing Small Business Industry 120

5W PR

DECEMBER 28, 2020

The main reason why small businesses can’t properly execute their marketing ideas is that these ideas tend to require big budgets, which the businesses don’t usually have. However, there are plenty of successful marketing strategies that don’t require big sums of money, are interesting, effective, and attention-grabbing.

Marketing 88

Marketing Survey Consumer Small Business 88

ImPRessions - Crenshaw Communications

AUGUST 22, 2023

From Presidents’ Day furniture sales to tech deals on July 4th — and all the mattress sales in between — holiday marketing is a hallmark of consumer brand strategy in the U.S. And while B2C brands are quick to build events around holidays, for B2B brands, holiday marketing can feel forced.

B2B 156

B2B How To Conference B2C 156

Waxing UnLyrical

JANUARY 30, 2013

CRM, public relations and small business. While it’s now a huge industry, good CRM ( customer relationship management ) is a practice that many of those who are forward-looking-and-thinking PR pros (such as WUL’s own Kirk Hazlett , to name just one example) are meticulous about. magnum via Flickr, CC 2.0.

Small Business 108

Small Business System Google Examples 108

The Proactive Report

MARCH 27, 2020

In this situation, it’s natural to want to cut costs, but the mistake most businesses make is to cut marketing and PR spend. And, as history has shown, brands that remain in-market with consistent messaging come out of a crisis ahead of their competitors. Agencies could teach graphic design to small businesses or students.

Crisis 225

Crisis How To Small Business Social Media 225

Onclusive

JUNE 14, 2017

In a perfect world, public relations and marketing teams would work together more often to achieve common goals. But let’s be honest: we’re all fighting an uphill battle in reducing organizational drag , and not everyone needs to be in your weekly marketing meeting. Marketing Goal 2: Better position your brand or product.

Marketing 170

Marketing Measurement Trends B2B 170

Contently - Strategy

JULY 12, 2021

“Investment banking is just glorified content marketing.” A subreddit upended the stock market, and Bitcoin almost got to the moon. When global markets fell, millions of jobs were lost, and countries across the world plunged into a recession, the public craved financial guidance from professionals who knew what was going on.

Financial 144

Financial Banking How To Marketing 144

ImPRessions - Crenshaw Communications

APRIL 20, 2020

The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand. Now, five weeks into the lockdown that has decimated so many business sectors, many companies have settled into a new normal. The third phase of the pandemic has brought out the most substantive PR and marketing campaigns.

Brand 284

Brand Branding Small Business Retail 284

PR 20/20

NOVEMBER 15, 2016

This guide explains how small businesses can—and should—take advantage of the opportunities that social media has to offer to help grow and enhance their business. It’s not enough for businesses to post promotions and discount codes on their websites in the hopes that audiences will stumble across it. Mix Up Your Content.

Small Business 40

Small Business Social Media Media Employee 40

Buzzstream

JANUARY 9, 2019

Content marketing takes time and effort. Since I started applying reciprocity in marketing a year ago, it has helped us grow our organic traffic for Survey Anyplace by over 100%. Reciprocal marketing in a nutshell. These articles often prove to be less generic, consist of more detail and have more actionable/relatable examples.

Content Marketing 134

Content Marketing Marketing How To Resources 134

Polaris

DECEMBER 13, 2014

I demonstrated how marketers can use buyer personas to put a human face on customer information and bring their ideal customers to life. In the case of Potter Paralegal, which specializes in helping small business owners collect outstanding debts, I identified 3 main target audiences. Sam, a contractor and small business owner.

Small Business 162

Small Business Marketing eBook Comparison 162

Cision

AUGUST 23, 2017

Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. Lendistry , a firm providing funding for small businesses located in southern California, is an excellent example of how to humanize a brand.

Digital PR 251

Digital PR How To Small Business Analysis 251

Sword and the Script

FEBRUARY 2, 2022

HARO, as it’s known colloquially, was an ad-support email newsletter that sent media opportunities from 30,000 reporters and bloggers to a subscriber list of 100,000 PR pros and small businesses. In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. PR tech mentions.

SEO 139

SEO Content Marketing Marketing Software 139

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. He agreed; see the Q and A below.

Video 153

Video B2B Film Marketing 153

PR Fuel

MAY 5, 2022

As a business, knowing the difference between the two is key to your public relations marketing strategy. At eReleases, our goal is to help businesses of all sizes thrive in their respective industries. If written well, a press release can be an effective component of your business’s marketing strategy.

Small Business 87

Small Business Comparison Writing Reputation 87

5W PR

APRIL 22, 2019

There are two different schools of thought when it comes to marketing and two corresponding different approaches. Business to Business (B2B) and Business to Consumer (B2C) marketing are the two most prominent types of marketing relationships. Not every business requires both approaches.

Consumer 60

Consumer B2C Brand Branding 60

ImPRessions - Crenshaw Communications

MAY 24, 2018

In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise. A great idea aligns a company’s mission with its market. 4 ways creative PR takes it up a notch. Audacity can add authenticity.

Creativity 174

Creativity Small Business Storytelling Travel 174

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends.

Content Marketing 138

Content Marketing Study Blogging Marketing 138

5W PR

JULY 15, 2019

Marketing is only as effective as the effort put into it. Dave owns a small digital marketing agency, and while he generally has a robust customer portfolio, he is always looking for ways to expand and grow his revenue. But what Dave doesn’t realize is that effective marketing often requires a bit of a multi-pronged approach.

Strategy 68

Strategy Marketing Pinterest Google 68

The Proactive Report

NOVEMBER 21, 2022

Back in 1999 The Cluetrain Manifesto stated that markets are conversations, and that the Internet is enabling conversations that were simply not possible in the era of mass media. As a result of seeing this vigorous conversation, the company investigated this age group as a possible new market for their products. Mining conversations.

Social Media 162

Social Media Media Analysis Data 162

ReimaginePR

OCTOBER 10, 2016

Are you using video as a part of your marketing strategy? If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. Video plays an essential role in your marketing strategy. Why Video Marketing is Important.

Video 120

Video Strategy YouTube Marketing 120

Cision

JULY 25, 2017

For example, if you are in the public relations industry you would be better off having a site like PRWeek to link to you than a small agency blog that’s only been around for a couple of years. 81 percent of marketers rate earned media as being more effective or as effective as paid media coverage.

Strategy 257

Strategy How To SEO Engineering 257

PR for Anyone

OCTOBER 28, 2021

Most small business owners cannot afford a PR firm. And learn how to pitch the media and start incorporating that into your everyday marketing, because I know of no better way than to get hundreds of thousands, millions of people learning about your business. This is what I have been teaching for years.

Publicity 130

Publicity Pitching System Small Business 130

Cision

DECEMBER 29, 2015

Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. With more and more businesses across verticals and industries creating content, people have become desensitized towards brand content. Episodic Content

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

PR 20/20

JULY 15, 2020

We see a future of marketing that is more intelligent and more human. From digital transformation, intelligent automation, and AI-enabled marketing—to reconnecting with a brand’s core values, corporate responsibility, and community—our team of consultants is dedicated to building more human and more intelligent marketing, together.

Marketing 54

Marketing Resources Data Software 54

The Proactive Report

DECEMBER 2, 2022

Visual content has been an important part of any brand, marketing or promotional campaign since cave dwellers etched stories of their conquests on the walls of their homes. While the cost of a designer on retainer may be daunting for small businesses, stock images and clip art just won’t cut it anymore. Design and video.

Trends 147

Trends Instagram Creativity Small Business 147

ReimaginePR

JULY 11, 2016

You may assume that creating a similar content marketing strategy will be too complicated for your business to handle. You wind up spending far too much time—or not enough time—on your content marketing, yet you don’t seem to accomplish a whole lot either way in the form of results. content marketing strategy. Click Here.

Content Marketing 120

Content Marketing Marketing Strategy Writing 120

PR for Anyone

MARCH 30, 2022

Advertising is something that we pay for and it’s us telling the world how great we are and advertising has a place in our marketing package that we do. And I always love to use an example of Joe’s Pizza because we all have Joe’s Pizza. But publicity is so great. So that’s why they call it earned media.

Advertising 130

Advertising Advertising Publicity YouTube 130

The Proactive Report

JULY 20, 2017

Here is a great example: Harley Davidson. When a New York City dealership needed a way to reach potential customers and boost sales, they decided to give AI marketing a try. A one-weekend trial of Albert, Adgorithm’s AI-driven marketing platform convinced them this was the answer – they sold 15 motor cycles that weekend.

Analytics 145

Analytics Small Business Mobile System 145

Rock the Status Quo

DECEMBER 10, 2015

Two words: vertical markets. Slow pipelines are an opportunity to think bigger with the publications we target, and with customized stories that fit our own needs but reach more niche markets. Let me give you an example. New loan activity for a women-owned business, or one with an interesting history?

Pitching 100

Pitching Real Estate Banking How To 100

Sword and the Script

JUNE 6, 2023

How does PR’s use of gAI compare to marketing? The results present a stark contrast to the number of marketers that are using AI. Nearly three-quarters (73%) say they are using gAI, according, to a survey of 1,000 B2B and B2C marketing professionals in March by Botco.AI. How is it being used? Video Analysis.

Survey 152

Survey Software B2B Pitching 152

Sword and the Script

MAY 14, 2016

As a small business owner, Mr. Roberts told me he’s tried local newspaper ads and local television ads to drive leads to his business – but nothing works like the internet. That sounds like sage advice for companies in the business-to-business market with a long sales cycle.

Marketing 60

Marketing B2B Local Customer Service 60

Polaris

NOVEMBER 28, 2014

Are you dissatisfied with the results of your marketing campaigns? Are you uncertain where to focus your marketing efforts to get the biggest bang for your buck? In short, are you looking for a better way to build your business? Teach them how personas can play a role in all your marketing activities.

Consumer 154

Consumer Brand Branding Software 154