Burrelles Fresh Ideas

MARCH 5, 2024

Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.

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Media Nonprofit Pitching Analytics 98

Cision

SEPTEMBER 29, 2016

The wheels in my head were spinning with how I might pitch the story to my editors. The event was the following day in Los Angeles. Here, in no particular order, are four other bits of research that should be considered “homework” before you hit send on that next pitch. One of a handful of journalists! I’m based in the Bay Area.

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Pitching Journalism Writing Print 0

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. It serves as a communication tool to reach journalists, media outlets, and the public. What is Media Monitoring? How Do You Pitch the Media ?

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Viral Crisis Communications SEO Reputation 52

Bianchi Biz Blog

AUGUST 21, 2023

As EIC on FPW, I guide the content and direction of websites, webinars/events, and magazine. I assign articles to our in-house and freelance staff, work with our graphic artist for our print layout and designs, and work with our sales and management team to ensure our content meets our editorial mission and help with sales.

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Meeting Automotive Engineering Journalism 73

Bianchi Biz Blog

OCTOBER 23, 2023

I am the editor of AftermarketNews at Babcox Media in Akron, Ohio. I am in charge of gathering news for our daily newsletter, hosting and producing podcasts, covering events and writing original content for our monthly print magazine and daily newsletter, among other projects. Have any advice for building a paver patio?

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Meeting Automotive Media Journalism 95

Prohibition

MAY 13, 2022

From traditional consumer coverage, print to digital and even broadcast coverage – it is all a really powerful way to build brand awareness, present key messages and generate sales for your company. What is media coverage? How to secure media coverage through outreach. Media relationships. Build brand awareness.

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Print Trends Agency Brand 112

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

And today, successful PR goes beyond press releases and media kits, even though those two strategies are still relevant. Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events.

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Video Marketing SEO Social Media 109

Burrelles Fresh Ideas

AUGUST 2, 2023

The Pew Research Center conducted a survey and found that 44% of adults prefer to get their news from TV, while 34% prefer the web, 14% prefer radio, and 7% favor print. Since 2016, there has been a slight increase in online news consumption and a slight decrease in print news consumption.

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Radio Television Media Local 75

Sword and the Script

APRIL 12, 2022

Propel is an all-in-one PR platform with media contacts, email distribution and monitoring. The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. The idea is helping PR understand how reporters prefer to be pitched and improve your chances of coverage.

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Software Pitching Measurement Enterprise 89

Landis PR

APRIL 12, 2021

The great strength of broadcast is its ability to take news consumers directly to the scene and witness events — a wildfire, a debate, a demonstration, a major speech — as they unfold. Performance isn’t typically an issue in print — using prose to tell a compelling story is. Oh, where to start?

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Meeting Media Print Enterprise 98

Axia PR

NOVEMBER 25, 2019

Recently, I attended a PRSA chapter’s Media Roundtable event where 12 journalists from different outlets and backgrounds gathered to give insight and best practices to public relations professionals.

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Print Pitching Media Publicity 62

Journalistics

FEBRUARY 25, 2013

For many of us, it’s what attracted us to media relations in the first place. It was pure magic the first time I read an article in print that was the result of a story I pitched. Before I get to the two most effective media relations tactics for 2013, let’s agree that the smile and dial approach doesn’t work anymore.

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Media Relations Media Pitching Writing 52

Prohibition

AUGUST 29, 2023

This can include product reviews, interviews, or features in food publications, both online and in print. Social media campaigns : Leverage the power of social media platforms to engage with your target audience. This could include traditional media outlets, social media platforms, food blogs, or industry events.

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Product Launch Crisis Management Agency Social Media 62

Sword and the Script

SEPTEMBER 8, 2020

More: 21 Media Relations Insights From 3 Surveys Polling 4,000+ Journalists 5. It could be a way to cut through the clutter since reporters are deluged with pitches. Keep in mind, the story you are pitching has to actually be worthy of an exclusive. Notice none of them cited a wire service.

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Survey Industry Leadership Study 96

Sword and the Script

NOVEMBER 20, 2018

The social media scheduling platform Buffer “started pitching our best-performing blog posts to other blogs in case they’d be interested in republishing.” 4) Pitch your content for a roundup. Look, I see both sides of this – I do a lot of media relations for clients and I get a lot of bad pitches for this blog.

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Content Marketing Pitching Social Media Internal 111

Cision

DECEMBER 4, 2015

At my first agency job in New York, I worked alongside a media relations specialist who wanted each of his annual coverage reports to be as thick as a phone book. She not only disagreed, she double-downed – forging ahead with the event and all but guaranteeing national media attendance at it. Will it run in print?”.

Print 120

Print Interviews Pitching Conference 120

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. Firms blur lines across advertising, marketing, social media, event planning, content creation and more. 2017 PR Takeaways. television networks have created in 30 years.

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YouTube Training Video Survey 136

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Misguided media relations strategy. Agency teams should take the time to explain, based on personal experience and expertise, why a story will or won’t work and where possible, how to take a bland or unworkable pitch and improve it. Lack of preparation for a media interview.

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Skype Interviews Crisis Communications Crisis 170

PRSay

NOVEMBER 12, 2019

We’re still employing the “inverted pyramid” of the printing press to compose them, we’re still using them as corporate equivalent of vanity plates for our websites, and we’re still sending them to journalists’ inboxes with a deep, self-serving hope they will magically turn into detailed coverage of our companies.

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Writing How To Print Corporate 98

Cision

MAY 4, 2016

Before you pitch a journalist, you must think about how your story adds value for your audience. Rich Oppel, senior advisor for media strategy and management at Crosswind Media & Public Relations, says brands will successfully land media coverage when they can combine their needs with the needs of journalists and their readers.

Newspapers 120

Newspapers Journalism Pitching Report 120

Prohibition

SEPTEMBER 27, 2022

Therefore, having your brands name and messaging communicated positively through earned media coverage in reputable online, print, or broadcast outlets can significantly boost credibility. In the event of a crisis, timely and considered communication is critical to help switch around the narrative and protect your brands image.

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Publicity Brand Branding SEO 62

Bianchi Biz Blog

MAY 2, 2022

I am the senior editor at Charged – I write daily blog posts, as well as articles for the print magazines, and do copy editing. What advice do you have for PR people that want to pitch you? I’m also a contributing writer for EVannex – I write a weekly blog post. How long have you been in journalism and how did you get started?

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Meeting Media Travel Interviews 81

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts. Keep it relevant!

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Meeting Media Journalism Education 93

Sword and the Script

NOVEMBER 26, 2019

How can you tell if your media relations efforts are having an impact? Cision recommends customers start by tracking five events and can track up to 30 events out of the box. To that end, you can use retargeting to pitch earned media as opposed to an advertisement. click any image for higher resolution).

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Publicity Media Advertising Advertising 90

Cision

JUNE 17, 2015

Multi-platform news and information company USA Today currently ranks first in combined print and digital circulation as a result of their ability to transform and redesign their newsroom and stay ahead of emerging trends. Jeff Dionise, Beryl Love , Patty Michalski and Susan Page provided attendees insightful pitching tips.

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Mobile Print Trends Twitter 120

Bad Pitch Blog

OCTOBER 23, 2012

But a pitch from a Boston-based agency**, on behalf of throat lozengeer Pine Brothers, caught my attention. The top tier of rewards focus on print publications. To be honest, this pitch wasn''t going to become a story at first; it was poorly-written. media relations paid media pay for performance pine brothers PR publicist'

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Media Journalism Print Pitching 68

Bad Pitch Blog

MAY 23, 2007

An editor at Home Channel News (think distribution channel, not TV channel) has asked the Bad Pitch Blog to voice her plea. A "story idea" that defies everything you have ever known about what actually gets written in a print publication? They’re surely getting added to any search for home-related titles. A new Web site?

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Pitching Construction Exercises Retail 40

Doctor Spin

MAY 21, 2021

See also How to write a PR pitch. These lists are highly relevant for classic business press pitches; new clients, new hires, new awards, new testimonials, new milestones, new contracts, innovations, new launches etc. Make a list of potential annual events. Annual events are becoming a staple of the PR industry.

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How To Hotels Survey Employee 52

Waxing UnLyrical

JULY 3, 2013

The entrepreneur has to conceive, pitch, and close while keeping the train on track. But when it comes to marketing as individuals—personal branding— I see the root of the problem we see with start-ups: generic pitches. I semi-reconnected with someone I knew a long time ago at a networking event last year.

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Marketing SEO Writing Engineering 100

Communications Conversations

AUGUST 21, 2018

I also handle proactive and reactive media relations in the “mid-Atlantic” region of the U.S., which involves pitching story ideas like back-to-school and holiday shopping, but also handling stories about incidents in our stores. from Chicago to Washington D.C., How has your work with MN PRSA helped kickstart your career?

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Sports Retail Local Report 113

Burrelles Fresh Ideas

APRIL 2, 2024

We dug into some of the latest research to uncover seven compelling reasons traditional media continues to profoundly influence your target audience. 7 Reasons Traditional Media is Still Relevant in PR 1. Print media is the most trusted source of news in the world at 58% (vs. first appeared on Burrelles.

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Media Radio Print Newspapers 103

Stephen Waddington

MAY 5, 2019

Tailored pitches have always been the key to success in media relations. Adding SEO and social data to pitches adds huge value for time pressed journalists. The 2019 Cision Global State of the Media Report contains useful insights for media relations practitioners seeking to cut through with their pitches.

SEO 60

SEO Media Relations Pitching Report 60

Sword and the Script

DECEMBER 22, 2020

Live events shrink by 64% in 2020. PwC estimates live events, conferences and tradeshows have shrunk 64% as an industry. Event dropped from a roughly $16 billion market in 2019 to about $6 billion in 2020, according to a study reviewed by Marketing Charts. “PwC Shifting the live event budget. The deluge of PR pitches.

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Survey Marketing B2B Study 177

MaccaPR

MAY 23, 2018

Oz Show,” BuzzFeed, Parents magazine and NBC’s “Today Show” teach you about successfully pitching a story to the most sought-after media outlets in America? The recurring themes that emerged from these experts will prove invaluable for PR pros looking to improve their media relations game. Get to the point.

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Pitching Print Journalism Local 82

Bianchi Biz Blog

JUNE 21, 2022

I test drive new equipment offerings in print and video formats. What advice do you have for PR people that want to pitch you? I get lots of pitches for stories on the automotive industry, which occasionally cross over, but it’s rare. Please keep the pitches understandable to the untrained eye. Jargon, jargon, jargon.

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Meeting Media Chemicals Radio 87

Sword and the Script

JANUARY 11, 2022

PRgloo is based out of London and bills itself as a “media relations platform.” For example, you could build a media list in your tools and then use it to send and track pitches, but it didn’t provide the data. PRophet announced an expanded media database with “more than 100,000 verified journalists across the U.S.,

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Reputation Technology Tools Data 85

PR Insiders

AUGUST 26, 2021

Under those conditions, how could we pitch clients whose expertise and messages had absolutely nothing to do with medicine or health? You improve your odds of media success anytime you can link your expertise and message to what print journalists are already writing about, and what radio and TV talk show hosts are already talking about.

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Media Print Education Radio 78