PRSay

JUNE 7, 2021

In today’s unforgiving media environment, decades’ worth of arduous work to build a strong reputation can be destroyed in less than a week. Just skim the headlines and you’ll notice everything from fraud and deadly cyberattacks to ethics violations, faulty products and tone-deaf commercials bringing down the mightiest of organizations.

Crisis 163

Crisis Exercises Crisis Communications Reputation 163

Prohibition

MARCH 21, 2024

For example, a brand facing negativity on social media can make the most out the insights from AI to successfully identify the root cause and implement any corrective measures before the issue escalates. AI-technology has the ability to track competitor activity and help brands gain the competitive edge over other businesses.

Social Media 62

Social Media Trends Analysis Media 62

Sword and the Script

JANUARY 3, 2023

The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”. What are some examples of public relations?

Interviews 99

Interviews Publicity Technology Social Media 99

PR in High Definition

JULY 31, 2020

It will take a while for eBay’s reputation to recover. Reputations are lost in a flash of lightning and are glacial to move in a positive direction, but progress can be made. I hope eBay appoints a chief reputation officer or an agency to manage and measure the reputational progress forwards. Never doubt it.

Reputation 62

Reputation Employee Film Internal 62

Konnect Agency

SEPTEMBER 25, 2023

Leverage Trust: Associating with a reputable, recognizable partner can boost your brand’s credibility and trustworthiness in the eyes of consumers. Whether it’s increasing brand awareness, driving sales, or launching a new product – having clear objectives will guide your collaboration and measure success.

Brand 52

Brand Branding Reputation Product Launch 52

PRSay

JANUARY 29, 2018

We have formed strategic, client-agency partnerships that drive performance and build reputations. We are in an age with exogenous challenges, such as social and political complexity, forceful and rapid shifts in the dynamics of business and economics, technological and media disruption, and financial constraints.

Survey 134

Survey Ethics Leadership Financial 134

Wadds Inc.

JULY 6, 2022

A body of knowledge, ethics and certification are the three foundations of a profession. To communicate effectively across a full range of platforms and technologies. To build and enhance organisational reputation. Chartered status is typically recognised a measure of competence within a profession.

Publicity 72

Publicity Ethics Training Education 72

PRSay

JANUARY 8, 2019

Reporters choose to cover the story because it’s important, thus enhancing the organization’s reputation. Dust off that manual from your “Creating a Strategic Plan” training last year and incorporate SMART — Specific, Measurable, Achievable, Relevant and Time-Bound — goals into your storytelling process. Keep it ethical.

Storytelling 163

Storytelling Media Nonprofit Government 163

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Every interaction, purchase, and share contributes to growing your brand’s reputation. One thing to note here is that when you provide customization and acquire customers’ details, you must ensure you’ve got excellent cybersecurity measures. Getting all the cyber risks measured and assessed is required for a better user experience.

Social Media 86

Social Media Media Mobile SEO 86

Landis PR

JUNE 26, 2023

By analyzing sentiment analysis, media coverage, and social media conversations, AI-powered tools can help PR teams monitor brand reputation, identify emerging trends, and measure the impact of their campaigns. As professionals, we are entrusted by our clients to be ethical and transparent in our work.

Publicity 52

Publicity Training Data Tools 52

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar. Sentiment analysis.

Case Study 117

Case Study Software Data Web 117

Prohibition

DECEMBER 13, 2021

Crisis management is the reaction to an unexpected event that could have long lasting consequences on the organisation’s finances or reputation. Crisis management is an organisation’s response to unexpected events that threaten to do serious harm to the reputation or finances of that organisation. What is Crisis Management?

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Waxing UnLyrical

AUGUST 10, 2011

New media technologies: The world of new media is moving and changing the face of our profession – fast! PR evaluation: In the past two years alone the growth of social networks and social media usage has seen the rise and rise of measurement and analytics. Moreover, AVEs are (finally) being dropped as a tool for measurement.

Ethics 75

Ethics Community Internal International 75

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. Yes, that’s right, it’s not just for marketing teams! So, they must be monitored and analysed closely.

Strategy 370

Strategy Communications Reputation Measurement 370

PR Conversations

FEBRUARY 28, 2018

With PR bodies increasingly focused on the importance of raising standards in professionalism and ethics, why are some (or most?) Hundreds of PR people are doing training courses with CIPR, PRCA and other reputable training providers every year. If you have views on this topic, then add a comment here or on social media. Dr Kevin Ruck.

Training 65

Training Ethics Data Analysis 65

Waxing UnLyrical

NOVEMBER 9, 2015

Why: “Technology advances faster than government can adapt, so laws that were enacted before social media existed often determine its lawful use,” writes Eric Schwartzman as he explains why “everyone needs social media compliance training.” Couch Control: Measurement Therapy for PR Pros. ” 2.

Conference 40

Conference Internal International Leadership 40

Critical Mention

JUNE 22, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. Look to technology to understand why. We even measure the effectiveness of our PR efforts by tracking and reporting on how widely our content has been used, repurposed, or shared.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. Look to technology to understand why. We even measure the effectiveness of our PR efforts by tracking and reporting on how widely our content has been used, repurposed, or shared.

Film 60

Film Print Creativity Internal 60

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. There’s no point in building a reputation if the startup is facing an existential threat. This year, we saw in-house teams get downsized and agency budgets get reduced.

Writing 192

Writing Communications Marketing B2B 192

PR in High Definition

SEPTEMBER 27, 2021

Back then, no one had even heard of an “online reputation”, let alone the need to manage one, and conveying a message to an audience en masse and connecting with the public only happened through a handful of channels. Here are Firefly, we’ve been shaping reputations for more than 30 years. It can’t be measured.

Reputation 62

Reputation Employee Crisis Crisis Management 62

Newsfile

JANUARY 30, 2024

List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Social Media Engagement Since the ultimate goal of PR is to manage and enhance public perception and reputation, having a strong social media presence is key. Engagement Metrics: Likes, shares comments on social media.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so.

Marketing 189

Marketing Content Marketing Data Social Media 189

PR Conversations

MARCH 15, 2016

PR nirvana is where the organisations listen better and communicators measure more. more ethical colleagues. Which real, historical or fictional person or brand would you like to give a reputation makeover? What is your idea of PR nirvana? What do you regard as the lowest depth of misery in PR? Deng Xiaoping.

Newspapers 40

Newspapers Leadership Analytics Journalism 40

Sword and the Script

NOVEMBER 7, 2023

Beyond mitigating the physical or cyber damage, there is also a fight to ensure that an organization’s reputational damage is mitigated.” Propel, which is headquartered in Tel Aviv said its technology is currently being used by elements of the Israeli government and NGOs in its armed conflict with Hamas. PR measurement.

Employee 135

Employee Software Survey Tools 135

Prohibition

AUGUST 23, 2023

For example, if you sell sustainable fashion, collaborating with influencers in the eco-conscious community can help you connect with consumers who are passionate about ethical and environmentally friendly products. This impressive ROI is due to the targeted nature of influencer campaigns and the ability to track and measure their impact.

Retail 62

Retail Marketing Advertising Advertising 62

Critical Mention

AUGUST 26, 2018

meaning diversity, advocacy, technology and ethics. In technology, we’ve made a half-million dollar investment over three years in PRSA’s digital infrastructure, and have just added a staff position, in order to advance electronic delivery systems of the Society’s services.

Interviews 79

Interviews Ethics Conference Leadership 79

5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. Many people have started thinking outside the box and working outside of an established work ethic while working remotely.

Trends 88

Trends Data SEO Consumer 88

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. Source: Code of PR Ethics? ). The top PR challenge facing communicators is measuring impact, proving value and demonstrating ROI, according to 50% of respondents. The other half measures their efforts just “sometimes,” (38%) “rarely,” (11%) and even “never” (2%).

Survey 176

Survey Marketing B2B Study 176

Stephen Waddington

JULY 11, 2017

Bots are mainly seen as a threat for public debates and organisational reputation alike. agree that social bots present ethical challenges, although four out of ten respondents also see potential opportunity. #3 Longitudinal analyses show that new and social media technology complement traditional channels but they do not replace them.

Communications 115

Communications Publicity Survey Newspapers 115

PR Conversations

AUGUST 17, 2014

I’m not just concerned but in despair when I hear practitioners have rebranded the discredited AVE measure as something called PR Value! Also then as an occupation, we never seem to get a step closer to an ethical future for PR. Nowhere is this more apparent than looking at evaluation.

Education 87

Education Training Policies Crisis Management 87

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. We’ll look at ethics and governance. Mobile, data and wearable technology. We can use it to measure and evaluate our success. The first and foremost for me is ethics and governance.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Onclusive

OCTOBER 9, 2023

The executive’s personal brand can be the bedrock of an organization’s reputation. Onclusive’s latest CEO Index report also reveals ‘Regulation’ was a key theme mentioned alongside CEOs from US Fortune 100 businesses between July – September 2023, with US Technology CEOs mentioned prominently under the topic of regulation.

Media 195

Media Reputation Data Leadership 195

Onclusive

OCTOBER 9, 2023

The executive’s personal brand can be the bedrock of an organization’s reputation. This dominance may be due to the fallout of recent regulation scandals including a federal lawsuit citing racial discrimination at Tesla, or increased calls for better measures to safeguard children on social media platforms.

Media 195

Media Reputation Data Leadership 195

PRSay

SEPTEMBER 12, 2016

Consider that every single second, at the crossroads of human communication and technology, 2.5 And time and time again the answer comes back that business leaders are focused on and value institutional reputation and communications more than ever. Mahmoud says, “We have been empowered by technological and intellectual tools.

Leadership 0

Leadership Agency Education Communications 0

Sword and the Script

DECEMBER 11, 2018

Metrics like average-top-of funnel-audience-viewing-time and new-brand-search-frequency will be incorporated to measure latent brand searches generated anew from social videos. PR teams will be measured by inputted organic brand conversion lift and Google Trends. 15) Ethics in PR revisited. 7: Lou Hoffman.

Social Media 91

Social Media Marketing Media Creativity 91

The Resolution Blog

AUGUST 1, 2019

It’s a strange feeling when you watch the people you care about opening a pandora’s box of knowledge in your world of data, targeting, marketing, and technology. Never before have we understood our target audiences so clearly, communicated to them so precisely or measured our work so realistically. Your data is in circulation ’.

Ethics 120

Ethics Publicity Data SEO 120

Stuart Bruce

MARCH 17, 2014

and the second on ‘New business in new media environment or New media for new technologies/startups?’. Chief ‘reputational’ officer counselling CEO/C-suite/board on reputation implications before decisions are made @holmesreport #WCFDavos. I was responsible for speaking in and moderating two sessions.

Communications 153

Communications Conference Groups Reputation 153