Cision

AUGUST 30, 2017

Content from influencers gains about 11 times more return on investment than more common forms of digital marketing. Write Great Content. This might go without saying, but your very first step in attracting the attention of an influencer is to write something they would want to share with their readers. Mention Them.

Strategy 243

Strategy Writing Social Media Guidelines 243

Ethical Voices

DECEMBER 18, 2023

It’s funny because I look back at the 22-year-old me, I think the very first difficult press release I had to write was something about pricing in SAP. What is the most difficult ethical challenge you ever confronted? We agreed to do a market research project with them. We have a responsibility to use data ethically.

Ethics 105

Ethics Data Training Agency 105

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 194

Writing Communications Marketing B2B 194

Journalistics

SEPTEMBER 13, 2021

Most PR practitioners quickly learn that the wall protecting editorial integrity from the influence of paid advertising can be, like the Pirate Code , “more of a guideline than an actual rule.” Media ethics forbid this, but advertising packages often come with editorial opportunities, access to journalists, or advertorials.

Advertising 52

Advertising Advertising Ethics Conference 52

Communications Conversations

MARCH 29, 2019

Now, she’s crushing it at Best Buy in social media marketing. I put a few guidelines on this–these folks had to be non-manager/non-director level. I put a few guidelines on this–these folks had to be non-manager/non-director level. So much of effective social media marketing is based on instincts.

Social Media 128

Social Media Agriculture Marketing Media 128

Contently - Strategy

FEBRUARY 16, 2023

A content marketer’s job is to create quality content that gets in front of readers organically. After all, what is content worth if you don’t access the readers who would most benefit from your writing? But that goes against the goals of content marketing in general—and to be honest, it just won’t work.

SEO 134

SEO Strategy Google Engineering 134

Contently - Strategy

APRIL 10, 2019

Johansson was marketing “through some serious adversity and resistance” for years.That meant creating social media graphics to appeal to consumers living a particular party lifestyle, and releasing limited edition bottles with illustrations of Rodman with King Jong-un. ." Marketing a dangerously misunderstood product.

Company 105

Company Marketing Education Data 105

Newsfile

FEBRUARY 28, 2024

What is Influencer Marketing? Influencer marketing involves collaborating with individuals (influencers) who have a significant following on social media or other platforms. A brand advocate is someone who elevates your brand through word of mouth marketing. What is Viral Marketing? Advanced PR Strategies 9.

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. For example, there have been numerous surveys and a pile of anecdotal evidence that CMOs are bringing more marketing work in-house. By the way, the WSJ reporter on that byline used to write for PRWeek). Then the economy changed.

Agency 95

Agency Trends Marketing Survey 95

Solo PR Pro

AUGUST 2, 2022

. “Being an educator keeps me on my toes and forces me to know the latest trends, tips and techniques for working in communications,” says Kristie Aylett , APR, Fellow PRSA and agency principal with The KARD Group PR/Marketing. My first adjunct position was at Texas Christian University, teaching PR Writing.

Education 107

Education Course Nonprofit Resources 107

PR Conversations

JULY 14, 2016

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. Green” guidelines for communication success. B.Harrison, 1993 and J.I.Petts, 2000).

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. Green” guidelines for communication success. B.Harrison, 1993 and J.I.Petts, 2000).

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. Green” guidelines for communication success. B.Harrison, 1993 and J.I.Petts, 2000).

Ethics 40

Ethics Guidelines Handbook Local 40

MaccaPR

MAY 28, 2015

If you’re a consumer who is considering spending $26,750 (MSRP) for a 2015 Hyundai Genesis, is it reasonable to expect that Hyundai’s marketing will contain no simulations, dramatizations or other fakery? Ethically ambiguous? With marketing to adults, the line is blurry - and it should be. Source: Forbes ). asks Preston.

Film 48

Film Marketing YouTube Advertising 48

Solo PR Pro

MARCH 1, 2016

Overestimate their competence and expertise – they believe they are Pulitzer Prize caliber when it comes to writing and know everything there is to know about all facets of public relations and marketing – and could easily do your job, but are too busy. This can provide fertile ground for ethical – and legal – issues to possibly arise.

Guidelines 40

Guidelines Construction Employee Policies 40

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. Marketing Statistics from 2020.

Survey 178

Survey Marketing B2B Study 178

Maxim Behar

MARCH 12, 2024

Political marketing and PR could be described as elitist to some extent, Again, you have to express and verbalize your messages in the language of people not part of this elite. It is the holy grail for unethical and dishonest people who would do all their power to harm their competitors and clear the market for themselves or their clients.

Ethics 64

Ethics Social Media Local Corporate 64

Mindful Marketing

JANUARY 29, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Ill-intentioned people can invent some very unscrupulous schemes when they put their minds to it, e.g., Volkswagen’s infamous defeat device that intentionally tricked auto emission tests.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Contently - Strategy

DECEMBER 1, 2022

The more specific you are, the more targeted you can be with your marketing strategy. Is ethical manufacturing a priority? Write a company mission statement based on your findings. Write your one-liner. Last but not least, you’ll want to write a paragraph or two that describes your company.

Strategy 138

Strategy Brand Branding How To 138

PR Fuel

JUNE 5, 2020

Then it may be time for you to write a press release. His writing was so well-received that The New York Times published the release without any edits of their own. People often make the mistake of confusing a pitch or marketing copy for a press release. Today, press releases have the same goal. What Is a Press Release?

How To 98

How To Ethics SEO Guidelines 98

Critical Mention

OCTOBER 24, 2019

PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Not only does the site provide great advice to PR pros, its team also disseminates current PR and marketing news updates involving today’s top businesses. Share Tweet Share. Ragan’s PR Daily.

Blogging 68

Blogging Education Resources Creativity 68

Buzzstream

FEBRUARY 9, 2024

White hat link building is building links ethically and adhering to Google’s Link Spam policies. I’m happy to help write a custom post, embed code, or any high-res graphics if you need them. I’m happy to help write a custom post, embed code, or any high-res graphics if you need them. What is White Hat Link Building?

Google 71

Google Infographics Pitching Resources 71

Contently - Strategy

JUNE 11, 2020

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. We also identified common challenges while explaining ways healthcare marketers could overcome them.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. We also identified common challenges while explaining ways healthcare marketers could overcome them.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Cision

MAY 3, 2017

That’s why it’s more important now than ever for brands to do their part, to be ethical in their relationships with journalists and for them to support free press around the world. Free markets demand a free press. Journalists want high quality content from brands so they can write better news stories.

Brand 253

Brand Branding Government Ethics 253

Beyond PR

MAY 3, 2017

That’s why it’s more important now than ever for brands to do their part, to be ethical in their relationships with journalists and for them to support free press around the world. Free markets demand a free press. Journalists want high quality content from brands so they can write better news stories.

Brand 55

Brand Branding Government Ethics 55

Stephen Waddington

DECEMBER 15, 2021

Value of the environment - The Economics of Biodiversity: The Dasgupta Review by Sir Partha Sarathi Dasgupta describes how free markets driven by financial metrics are damaging the natural environment by failing to place a value on natural assets. It’s also an issue of writing style. 30 agencies submitted data to the project.

Publicity 128

Publicity Government Guidelines Facebook 128

Beyond PR

MAY 3, 2018

Free Markets and Business Growth Demands a Free Press. That’s why it’s more important now than ever for brands to do their part, to be ethical in their relationships with journalists and for them to support free press around the world. The media need high-quality content from brands so they can write better news stories.

Brand 57

Brand Branding Government Ethics 57

Masters in Communications

FEBRUARY 12, 2022

Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? We don't know what they say as they represent a transition between early pictorial writing and the cuneiform that succeeded them (2).

Ethics 52

Ethics Communications Print Television 52

Flatiron Communications

JANUARY 12, 2017

Trump’s surrogates Miller, Spicer, Conway and Lewandowski (clockwise from top left), I’m reminded that the PR industry’s trade association (PRSA) publishes a code of conduct that governs such things—a set of guidelines to which these consiglieres clearly paid little heed. Content Marketing Is So Last Year (January 2016).

Journalism 28

Journalism Guidelines Government Training 28