Stuart Bruce

MAY 20, 2016

The latest Global Intangible Finance Tracker (GIFT) report reveals many directors, analysts, investors and other stakeholders don’t adequately understand how brand, reputation and other intangibles impact the value of their business. However, there is still far less focus on reputation.

Reputation 94

Reputation Measurement Brand Branding 94

ImPRessions - Crenshaw Communications

APRIL 3, 2018

Jerry McGuire (1996) – Reputation Management. His bad reputation prevented him from getting paid well and being able to support his family. In the end, Tidwell’s best reputation move turns out to be on the playing field, where he works harder, plays better, and talks less –all with the cameras rolling.

Tools 170

Tools Government Crisis Public Affairs 170

Sword and the Script

APRIL 20, 2021

most importantly the blog was attributed as a touchpoint on the sales cycle for 1/3 rd of deals closed for an enterprise SaaS product with an ASP of $1.3 That was just the sales data from just one product that I could prove; the blog supported a dozen products, each with its own distinctive brand and reputation. I didn’t pitch it.

B2B 105

B2B Leadership Marketing Blogging 105

Prakkypedia

DECEMBER 17, 2018

As long as reputation, stakeholders and relationships are important to organisations – across nonprofits, private enterprise, government and more – PR will continue to be useful and valuable. With 13 days until 2019, let’s turn our attention to whether organisations still need PR. The short answer: yes. The longer answer: hell, yes.

Nonprofit 78

Nonprofit Crisis Communications Enterprise Crisis 78

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2018

I’m a true believer, internalizing brand messages and language — even in a personal setting, even after years. The same holds true with clients, partners, and internal bosses. For a business software company, that may mean interviewing enterprise customers at a conference or soliciting feedback on social platforms.

Agency 140

Agency Enterprise Energy Retail 140

Stephen Waddington

JUNE 13, 2018

I’ll be joined by colleagues and communication directors from Coty, HMRC, HPE, International Rescue, and Sage for an event on crisis communication in London on 27 June. Consequently, crisis preparedness must sit at the heart of international organisations and any location around the world must be equipped to manage a response.

Crisis 61

Crisis Publicity Crisis Communications Case Study 61

Critical Mention

JUNE 24, 2017

SAN FRANCISCO, June 23, 2017 — Zignal Labs today announced it has integrated Critical Mention’s industry-leading television media data, broadening access to the full media spectrum for media intelligence and insights across the enterprise. About Zignal Labs.

Television 60

Television Enterprise Media Analytics 60

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. The transaction follows a private equity-backed three-way merger between Kantar Reputation Intelligence, PRgloo and Onclusive which closed in the beginning of the year.

Software 85

Software Internal International Pitching 85

Sword and the Script

JUNE 30, 2020

Two respondents noted a split structure with internal communications reporting to HR, and external communications reporting through sales. A model I’ve seen work for large enterprises is to retain a corporate communications department but push dedicated PR talent down to support the business units. Understand the comms role.

Report 116

Report Publicity Survey B2B 116

Cision

NOVEMBER 10, 2015

This morning, managing director, enterprise and insight business at Cision, Jeni Lee Chapman, explored how nonprofits can teach B2B companies to increase conversions. Her professional development workshop at PRSA International proved that operating on a shoestring budget doesn’t limit how much a strategy can succeed.

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

Sword and the Script

DECEMBER 3, 2019

The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. PR wants to work with fair and reputable reporters the same way reporters want to work with credible sources. IT professionals play the most impactful role in the enterprise purchase process.”.

Data 87

Data Enterprise Survey Instagram 87

Waxing UnLyrical

JULY 11, 2019

Optimal customization comes with a custom self-hosted website, but creating (or commissioning) and maintaining a custom website is typically something for enterprise businesses with unique requirements. Mix internal images with UGC. There’s a delicate balancing act to be achieved with website design.

Company 84

Company Brand Branding How To 84

Flatiron Communications

JANUARY 13, 2016

Minimally, those charged with re-positioning Al Jazeera America into a reputable journalistic enterprise, by U.S. And then there were the internal scandals and defections that bubbled into the public domain raising the spectre that the network may not be as committed to journalistic ethics as it purported to be.

Enterprise 28

Enterprise Television Sports Ethics 28

Waxing UnLyrical

FEBRUARY 19, 2014

An organization’s reputation really depends on the quality of its products or services, the effectiveness of its marketing, what it’s like to work there, and how it does business with others. Their objective was to tap the power of an internal advocacy program that enabled all employees to help prospects and customers via social networks.

Social Media 96

Social Media Privacy Media Training 96

ImPRessions - Crenshaw Communications

AUGUST 30, 2022

Time was, we’d have a full-blown PR strategy meeting, and employee recruitment would be in an internal comms section, reduced to a single bullet point in a slide deck. The CEO is often the public face of the enterprise, especially for entrepreneurial companies, so their participation is critical to successful employer PR.

Brand 333

Brand Branding Employee Engineering 333

Flatiron Communications

OCTOBER 29, 2014

Too many companies and organizations seem far too focused on how to manage outside perceptions, when it’s the actions they take that drive reputation (and business). compounded the charity’s inability to provide relief by “diverting assets for public relations purposes,” as one internal report puts it.

Enterprise 44

Enterprise Financial Journalism Report 44

Flatiron Communications

OCTOBER 29, 2014

Too many companies and organizations seem far too focused on how to manage outside perceptions, when it’s the actions they take that drive reputation (and business). as one internal report puts it.  Their conclusion: “Red Cross officials at national headquarters in Washington, D.C.

Enterprise 28

Enterprise Financial Journalism Report 28

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Communications professionals must act decisively to safeguard corporate reputation, and many worry that they may miss something.

Trends 199

Trends Corporate Employee Analysis 199

PR Conversations

SEPTEMBER 22, 2015

A necessity to acquire proficiency in technical tools—ones previously unused (perhaps unknown) to public relations practitioners—has caused PR women (and men) to cooperate and work with IT and analytics staff; for example, to work together to develop internal communications systems. networking in order to amplify opportunities.

Interviews 40

Interviews Enterprise Corporate Internal 40

PRSay

AUGUST 14, 2019

Shaw oversees the narrative and reputation of one of America’s most ubiquitous companies. . In anticipation of his keynote address at PRSA’s 2019 International Conference in San Diego on Oct. Then there’s the specific technical skills of media relations and internal communications. Find ways of celebrating the successes.

Internal 66

Internal International Conference Public Affairs 66

Presspage

DECEMBER 2, 2021

The world has shifted into a digital age, where our data (personal or corporate, internal or external) is constantly under the threat of cyberattacks. Typically, enterprise-size companies tend to be more concerned about data breaches.

Software 135

Software Enterprise Data Internal 135

Presspage

AUGUST 12, 2022

Whereas those yet to reach enterprise size may be first-name terms with every customer … yet have trouble finding the technologies and practices that’ll get them to the next level. A single customer’s bad experience can unfold into days of media coverage, with a huge hit to your brand reputation (or your CEO’s career) worldwide.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

Whereas those yet to reach enterprise size may be first-name terms with every customer … yet have trouble finding the technologies and practices that’ll get them to the next level. A single customer’s bad experience can unfold into days of media coverage, with a huge hit to your brand reputation (or your CEO’s career) worldwide.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

DECEMBER 2, 2021

The world has shifted into a digital age, where our data (personal or corporate, internal or external) is constantly under the threat of cyberattacks. Typically, enterprise-size companies tend to be more concerned about data breaches.

Software 78

Software Enterprise Data Internal 78

Sword and the Script

DECEMBER 20, 2022

The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. Internal comms takes center comms stage in hybrid work. Global disruption is going to place a priority on internal and external messaging development around cyber-attacks.

Marketing 187

Marketing Content Marketing Data Social Media 187

Waxing UnLyrical

SEPTEMBER 11, 2018

Again, they benefit from a positive reputation that is only facilitated by sharing your story; including your culture and workplace values. Bouncing ideas or thoughts off someone with these skills, whether by professional agreement or informal arrangement can help keep you from making a costly – both financial and reputational – mistake.

Communications 79

Communications Real Estate Ethics Guidelines 79

Katie Paine's Measurement Blog

MAY 25, 2023

“Reputation Monitoring,” etc.) 15 I need international monitoring and measurement. Brandwatch Converseon FullIntel PublicRelay SignalAI Talkwalker Zignal Labs Make sure they have both the technology and the staff to cope with international demands and time zones, so you get the information you need, when you need it.

Measurement 52

Measurement Communications Survey System 52

Communications Conversations

AUGUST 31, 2018

Brands essentially have an opportunity to become their own newsrooms and identify the stories that reporters no longer have the time to enterprise and produce. For the brands that think they don’t need the press, I will say this: owned and paid media can only take your reputation so far. No one likes to hear you brag about yourself.

Media 112

Media Journalism Report Video 112

Cision

SEPTEMBER 30, 2015

In December, 2014, the European Union added a requirement for large enterprises (of 500 employees or more) to provide non-financial reports on board diversity, environmental impact, human rights and related corporate social responsibility matters, giving member nations two years to apply the ruling on a national basis.

Media Relations 120

Media Relations Trends Media Corporate 120

PR Conversations

APRIL 1, 2015

It was Fraser Likely who once said that until we relate one public relations measure to another—whether it be an internal communications or a social media metric—we will never be able to show causation from our communication programs. ” Fraser Likely. By Mary Jane Martin, MS, APR.

Conference 40

Conference Measurement Communications Employee 40

PR Conversations

APRIL 1, 2015

It was Fraser Likely who once said that until we relate one public relations measure to another—whether it be an internal communications or a social media metric—we will never be able to show causation from our communication programs. ” Fraser Likely. By Mary Jane Martin, MS, APR.

Conference 40

Conference Measurement Communications Employee 40

Stephen Waddington

JULY 10, 2017

This isn’t purely the domain of private enterprise. I’m not suggesting we return to the 1950s, but I do think organisations should stop trying to fix their reputation with a veneer of public relations lipstick. It’s an issue that is radically changing internal and external communications.

Telecommunications 112

Telecommunications Handbook Transportation Community 112