Remove Engineering Remove Newspapers Remove Reputation Remove Viral
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PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

It helps organizations stay informed about their reputation, competitors, and industry trends. Monitoring brand mentions helps gauge brand visibility and reputation, assess sentiment, identify influencers and respond to negative publicity. What is Reputation Management? What is Brand Sentiment? What is an Op-Ed ?

Viral 52
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Who Were The PR Winners And Losers of 2017?

ImPRessions - Crenshaw Communications

Here’s a look at those who came out on top, and others who took a reputation beating last year. After “Today” show star Matt Lauer was abruptly fired following allegations of sexual misconduct, it seemed that NBC would take a terrible blow to its reputation. The Winners. Tired of hearing about Uber?

Airlines 180
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What is a Press Release and Why is It Important?

5W PR

A press release can be used to announce a new product or a new service, as it’s easy to distribute it to all major search engines and social media platforms, as well as journalists and news outlets, as this way the company is able to reach a larger number of people. Publish rubbish and your reputation goes down the drain.

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If You Think Your Audience Is an Algorithm, You’re Doing it Wrong

David PR Group

For example, when writing for the general “newspaper-reading” public, you need to make sure your text is crafted at no more than an eleventh-grade reading level. Our emphasis has shifted away from people and instead focused on the computer algorithms created by search engines. –John.

SEO 94
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#20: Building the bridge between infrastructure and data-driven media intelligence

NewsWhip

Meanwhile, when you have a developer doing the extensive work and research of a thousand pages of a permit application, an opponent and activist or someone who just doesn’t totally understand it because they didn’t read 500 pages of text, they only need 280 characters of a Tweet to generate a 500 word newspaper article.

Data 78
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What is Digital PR? Read Before Starting Your First Campaign

Buzzstream

But, where SEO focuses mainly on quantitative metrics, digital PR can push more qualitative goals like brand reputation, which overlaps with traditional PR. Traditional PR may encompass online media but mainly focuses on newspapers, magazines, radio, and TV. Let’s take a look at this overlap. Backlinks: 389 RD, according to Ahrefs.

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The Best Execution for your Link Building Campaigns

Buzzstream

You’re fairly unlikely to “go viral” with this format because they’re unlikely to produce stories that will make the front-pages of top-tier newspapers or magazines. They’re far more likely to be a “slow burner” when it comes to links. One campaign that we did at Aira generated over 100 links, but did so over a 12-month period.