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Influencer Marketing Search Engine to Roll Out on Facebook

Ronn Torossian

Now that influencer marketing is becoming increasingly popular, social media company Facebook has decided to jump on the trend in an effort to attract people back to the network. This comes after scandals about privacy and changes to the Facebook algorithm pushed a lot of digital marketers away from the channel in the first place.

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Social media updates: Instagram increase transparency, TikTok dominates news & LinkedIn release 2023 best practice

Prohibition

It’s our final social media updates round-up of 2022, so let’s see what the main platforms have been working on amid Musk’s Twitter Blue whiplash and ongoing Instagram changes and updates. Here’s our round-up of all the latest social media updates you need to know! Facebook threatens to pull news.

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Understanding the impact of AI on public relations

Wadds Inc.

Artificial Intelligence (AI) will significantly impact the public relations profession in the same way as the internet and social media before it. This includes bias, copyright, privacy, and misinformation. There is also the need to engage with machines called prompt engineering which is the task of writing AI instructions.

Publicity 105
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AI adoption in public relations limited, so far

Wadds Inc.

The same report could have been written in the past 30 years about how public relations was slow to adapt to the internet, search engine optimisation, social media, and PESO. Security, privacy, and disinformation are cited as the primary concerns. Innovation is not normative within public relations practice.

Publicity 141
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Review: ReputationDefender’s New Personal Branding Solution

Melissa Agnes

Unfortunately, in my experience, most professionals don’t think about their professional brand , how well it represents them, and how strong it is within the search engine result pages, until it’s too late. Auditing and optimizing your social media presence. ReputationGrower does this by: Creating a professional website.

Brand 234
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Voice moves from awareness to application

Stephen Waddington

Poulter draws parallels with the early days of search engines and social media to show the opportunity available to brands that utilise this technology effectively, regardless of industry. Voice has high levels of awareness. Usage is spread relatively evenly across age groups.

Hotels 138
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Microsoft’s Bonnie McCracken on Navigating the AI Landscape

PRSay

In the past we’ve seen technology advancements take hold — from the steam engine to social media — but not until after it is broadly adopted, and issues arise, did people advocate for safety and regulation. Many AI-related headlines in the news have taken a more negative slant (inaccuracies, privacy concerns, etc.).