Bianchi Biz Blog

JUNE 21, 2022

My specialty is coverage of equipment issues, from engines to brakes and everything in between. I test drive new equipment offerings in print and video formats. Wilson award for business journalism. How long have you been in journalism and how did you get started? For that effort, I earned my first Gold Kenneth R.

Meeting 86

Meeting Media Chemicals Radio 86

ImPRessions - Crenshaw Communications

MAY 22, 2018

Just as some celebrities are famous for being famous, big-media notoriety can build the ego without building the brand. If the big-name media feature is the show horse, then trade publication coverage is the less glamorous workhorse of PR. Those hours, of course, include studying trade journals, reviews, and analyst reports.

Pitching 168

Pitching Real Estate B2B Journalism 168

Bianchi Biz Blog

MAY 17, 2021

My background in trucking industry publishing stems from work for several publications allied with Commercial Carrier Journal , including Owner Operator and, later on Overdrive and Truckers News. These transmissions were developed at the Fuller Transmission Division of Eaton Corporation and, to me, represent a true engineering milestone.

Meeting 65

Meeting Automotive Engineering Media 65

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Media relations needs to be two-way.

Media Relations 115

Media Relations Media Print Newspapers 115

Cision

MAY 24, 2016

Media professionals cannot sit around waiting for pitches if they expect to have an impact on their audiences. On Wednesday, May 18, editors John Corrigan , Marc Bernardin , Sarah Rodman and Richard Nordwind gathered at the Times’ headquarters to give an in-depth look at the evolving entertainment journalism landscape.

Film 211

Film Pitching Print Journalism 211

Bianchi Biz Blog

NOVEMBER 19, 2020

This is part of the reason we created our Meet the Media blog series. In this post, we’ve pulled some excerpts from our more than 100 Meet the Media profiles to help answer the vital question: what do journalists want? I want to write stories that thoroughly explain what’s going on and how it impacts them.”. What is the takeaway?”

Automotive 86

Automotive Journalism Interviews Engineering 86

Contently - Strategy

JULY 31, 2019

As the marketing and media industries continue to look more and more alike, their lexicons overlap too. Ultimately, marketers and media employees want the same thing— engaged audience members —but we’ve all been taught to talk about attention and audience using industry-specific terms. ” Functionally, it’s fluff. .”

Content Marketing 111

Content Marketing Marketing Media SEO 111

The Stalwart Blog

DECEMBER 5, 2016

I got really excited when I heard one of my favorite media moguls was launching a new digital publication called "The Outline" taking direct aim at the magazine as we know it. . His latest venture called " The Outline " is described as a mixture of print magazines and Snapchat's Discover section.

Storytelling 60

Storytelling Journalism Print Mobile 60

PRSay

MAY 8, 2018

Judy: I also went to UF, but studied journalism. Social media and the internet have also [created] big changes, and over the years Karlie has given me pointers on using them. Karlie: Some of the tools we have now, such as media databases, are different. I taught her how to research a database and export a media list.

Leadership 159

Leadership Conference Local Internal 159

Sword and the Script

SEPTEMBER 1, 2020

Burton-Taylor report on media monitoring companies Consulting firm Burton-Taylor also published a report on about the impact the Coronavirus pandemic is having on PR tech vendor sales. billion global market for Media Intelligence/PR software and information solutions.” The Cision deal was announced in 2019 and closed this year.

Internal 147

Internal International Tools Software 147

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Through new media, smaller organizations have more access to mass communication much cheaper than was previously afforded.

Ethics 52

Ethics Communications Print Television 52

David PR Group

SEPTEMBER 3, 2014

“Well, I get The Wall Street Journal at my house, but I dropped the local paper a while ago,” he said. “If This happened in 2009 and should have been a clear signal to divest immediately all print media company holdings. Popular thinking was that search engines drove the most traffic to news sites, but a shift is on.

Newspapers 73

Newspapers Print Radio Local 73

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. 2) Visual Search Engine to Sell Search Ads. It’s worth noting Pinterest also has a foundational track record with social media advertisers. What sort of opportunities?

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

AUGUST 1, 2017

B2B reporters today don’t do media interviews like they once did. Below are ten proven tips for successful media interviews. Don’t miss these related posts: Media Relations: Proven Ways to Get More Out of It. How to Generate Media Referenceable B2B Customers with a Blog. 7) Nobody watches the media like the media.

Interviews 60

Interviews B2B Media Report 60

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. For content generation and syndication.

Social Media 120

Social Media Twitter Media Nonprofit 120

MaccaPR

MAY 3, 2019

Until recently, our getting a Maccabee PR client interviewed on a podcast was seen as a peripheral “nice to have,” built upon “must-have” interviews with traditional media such as "USA Today" or the "Wall Street Journal." The podcast is eminently shareable on social media channels. It’s a time waster.”. (

Company 113

Company Interviews Print Pitching 113

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Social Media Zoom Factor. Pam is CEO / founder Marketing Nutz and ranked as Top 10 Social Media Power Influencer by Forbes.

Social Media 120

Social Media Marketing Pinterest Media 120

Cision

MAY 11, 2015

The proliferation of owned media. Media’s evolving landscape. The PR and social media landscapes have changed so much in such a short period of time. The field of public relations is more fast-paced and has continued to join forces with social media and visual elements. The democratization of voice through social.

Reddit 120

Reddit Social Media Pitching Comparison 120

Barokas

MARCH 22, 2018

Our team’s media relations chops and social media strategies rose above the competition and were honored in the following four categories: Media Relations – VICIS. VICIS is a sports technology company focused on developing highly engineered helmets that improve protection and performance. Social Media – The Shop.

Public Affairs 49

Public Affairs Sports Engineering Local 49

Stephen Waddington

DECEMBER 15, 2021

It promised to dislodge traditional media and enable any individual, organisation or brand to become a publisher. Regulators have been unable to keep up with the changes in media, not just from an anti-competitive standpoint, but also in adhering to ethical standards. Search engines are the most trusted form of media (56%).

Publicity 128

Publicity Government Guidelines Facebook 128

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. News media in pain but new formats emerge 13.

Government 103

Government Education Print Ethics 103

Sword and the Script

SEPTEMBER 23, 2014

Think the media won’t cover your product? Nobody watches the media like the media! Other media, usually more credible and mainstream publications, notice the outrageous stories that gain traction and can’t resist reporting on it also. A well placed, seemingly sincere yet anonymous tip is like media lighter fluid.

Company 110

Company Apparel Airlines Crisis Communications 110

Maxim Behar

NOVEMBER 15, 2023

Tonight, we have a very erudite, broad-minded, and informed expert who sees things happening under the surface of the media and public space. Media drives the communication between people around the world. What is that communication, that connection between the media and those who have a need to present themselves to the public?

Hotels 64

Hotels Newspapers Journalism Ethics 64

Sword and the Script

MAY 22, 2018

He’s one of those social media connections I’ve never met in person but have known for about a decade. Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.” Pre-Internet, that was because print ad space was so costly.

Marketing 62

Marketing B2B Print Technology 62

Beyond PR

MARCH 6, 2018

According to Search Engine Journal, SEO leads have a 14.6 percent close rate , while outbound leads (such as direct mail or print advertising) have a 1.7 2) Drive Earned Media . The rise of earned media. Earned media, however, has the credibility factor. percent close rate. Have you heard about it?

Strategy 67

Strategy How To B2C Content Marketing 67

Beyond PR

APRIL 28, 2017

When I later moved into software product marketing – and spent more time with engineers and data scientists by extension – I also learned that tools could help me collect, aggregate, and analyze massive volumes of data about my target customers. Data Mappings: Demographic. Behavioral. Past Purchases. Product Preference. Be Emotive.

Storytelling 45

Storytelling Data B2C B2B 45

Sword and the Script

JANUARY 3, 2017

Freelance journalism is harder today than it was years ago. Yet, Erik’s perspective isn’t only limited to journalism. Evocative, brilliant, and the result of hours of pouring through engineering documents and then working on polishing the copy. Know a PR, marketing or sales leader with compelling ideas fit for print?

Journalism 61

Journalism Content Marketing Creativity Leadership 61

NewsWhip

APRIL 28, 2021

The intersection of media relations, social media, & content creation. She brings specialisms in social media, data and digital integration to the agency, and sits across H+K’s sector teams to support the continuous evolution of communications. Okay, it needs to be media relations still. Examples of trendjacking.

Consumer 78

Consumer Measurement Local Data 78

Sword and the Script

AUGUST 13, 2019

It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. Newly combined Vocus-Cision acquires Visible Technologies , a provider of social media analytics. Sources: Crunchbase , Wall Street Journal , PRWeek , GlobeNewsWire ).

Technology 12

Technology Software Company Marketing 12

PR Fuel

AUGUST 7, 2018

And when a tired, grumpy journalist at the Townsville Journal is looking at his 800th press release that day, if your headline is less than 110% awesome, he will skip over it without a thought. This means they’re actively looking for reasons not to print your press release. It’s guaranteed to be the first thing anyone reading it sees.

Writing 40

Writing How To Report Comparison 40