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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

According to the release the software uses employee behavioral data to “identify content themes and gain insights into audience engagement.” PR tech mentions Video makers. PR Newswire teamed up with AKA Partners , a “video-first marketing communications” agency. All this leaves me shaking my head.

Analysis 151
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Is Google Glass Just Another Nail in Privacy’s Coffin?

Melissa Agnes

A look at Google Glass’s privacy issues and terms of service by Judith Delaney, attorney. In other words the “let them eat cake” attitude by Google and some of its employees (you know – the Marie Antoinette attitude towards the French masses that eventually got her beheaded) have in truth displaced and disrupted lives.

Google 214
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Analyzing First Responders In Crisis PR

ImPRessions - Crenshaw Communications

Facebook’s response to the recent data privacy controversy was immediate – so immediate that it happened the day before the scandal broke. While the speed was admirable, the content of the message and its tone were less successful, given the complicated nature of the data privacy issues involved. Five crisis PR first responses.

Crisis 136
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How to Manage

5W PR

Leaders at companies that have or are initiating changes in permanently allowing employees to work remotely will need to adapt, but it’s also important to remember that remote work is a two-way street. And employees need to feel that their bosses still care for them as people. The Gallup survey uncovered four common needs.

How To 88
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15 Social Media Trends to Follow in 2019

Critical Mention

With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. Employee advocacy. We all know the potential of influencer marketing, but another effective tactic is to turn your employees into brand advocates. Vertical videos. Live video. Transparency.

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May Tech news round-up

PR in High Definition

Yep, you got it, it’s video conference call bingo! And it’s not only work video conference calls we’re on, you may also have family catchups or quizzes with friends. Zoom has been a go-to platform for many despite the security and privacy concerns, but the big tech firms have finally arrived with their products to take on Zoom.

Google 62
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What to Do When Your Internal Communications Goes External

PRSay

Today, the danger is not just that employees can forward materials to external audiences with a simple keystroke. Make sure you invest in secure communications systems and training (don’t assume your employees know better than to click that “reset password” link in that shady email), and create a corporate culture that values your staff.

Internal 156