Burrelles Fresh Ideas

SEPTEMBER 19, 2023

These people range from customers, investors, journalists, and employees to business partners. If the campaign aims to promote a voiceover platform , PR can create campaigns highlighting the features through media coverages and pitch to voiceover artists for collaborations. You can connect with him on Twitter , LinkedIn , or elsewhere.

Video 110

Video Marketing SEO Social Media 110

Newsfile

FEBRUARY 28, 2024

Brand advocates include customers, employees, and influencers. UGC can come from customers, brand loyalists, employees, or even paid UGC creators. PR professionals often pitch op-eds to media outlets to showcase their clients’ expertise and perspectives. What is SEO PR? How Do You Pitch the Media ?

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

MARCH 3, 2020

The integration means internal communicators can publish content in the SocialChorus Studio, while employees can receive that information wherever they prefer: in Outlook, SharePoint or Teams. As the company’s FAQs note, “Once the inquiry is approved, you will receive an email with the send date along with a final preview of your pitch.”.

Pitching 78

Pitching Instagram Survey Data 78

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Year of the employee. 2022 is going to be known as the year of the employee. Qualified employees are scarce, and companies recognize that they need to be seen as great places to work and thrive as well as strong brands.

Marketing 215

Marketing Content Marketing Social Media Employee 215

PR in High Definition

JUNE 28, 2022

Adding to this, they’re completely inundated with emails and pitches. It’s harder to get in front of the right people, harder to build relationships, and harder to have our pitches seen and phone calls answered. SEO : Tying into the above point, nailing search engine optimisation (SEO) is crucial.

Reputation 62

Reputation Media SEO Case Study 62

Sword and the Script

MAY 3, 2022

Muck Rack helps to connect pitches to coverage. Muck Rack released a feature that allows customers to connect mentions earned to pitch. An animated GIF shows this is a manual process – where a PR can associate articles in the coverage dashboard to pitches sent through the system. fewer pitches in Q1 2022.

Software 100

Software Study Pitching Analysis 100

Sword and the Script

OCTOBER 25, 2022

Communicators have moved from being the newsletter writers and PR pitch people to truly becoming strategic advisors to our organizations.”. Breaking through the flood of e-mails [in pitching] is getting very difficult.”. Note: Sorry, Press Releases Do Not Help Your SEO Anymore. Harder to pitch. Strategic advisors.

Communications 128

Communications Crisis Internal International 128

5W PR

JANUARY 3, 2024

Engaging with various stakeholders, including customers, employees, and investors, is a key aspect. Pitching story ideas to journalists to secure media coverage. Optimizing online content to improve visibility on search engines through SEO. PR ensures effective communication with these groups to foster positive relationships.

Marketing 78

Marketing Engineering Reputation Product Launch 78

ImPRessions - Crenshaw Communications

JULY 14, 2021

Millennials are famous for desiring progressive employers who care for their employees’ experience and value a diverse and inclusive workplace. The content can nearly always be purposed for multiple PR tactics, from media pitching to white paper and blog content. Winning DEI and best places to work awards like Inc.,

B2B 334

B2B Company Case Study Conference 334

Sword and the Script

APRIL 6, 2021

SEMrush is better known for its SEO tools, but it moved into PR last year with the acquisition of Prowly in 2020. One of the things SEO tools can do, that most media monitoring solutions cannot, is detect backlinks. SEMrush has had an impressive streak in the SEO space. million of revenues, improving on 2019’s $10.2

Media 106

Media SEO Analytics Analysis 106

Sword and the Script

AUGUST 30, 2022

I couldn’t find any financial data on the deal but in a separate piece for Media Post Laurie Sullivan writes that Kelp has 10 employees and “Signal AI has about 220 employees.” PitchBook says the company raised three rounds and grew to 210 employees. Cision settles claim by sales employees. AI-assisted pitches. “AI

Publicity 85

Publicity Survey Enterprise Pitching 85

Sword and the Script

JANUARY 17, 2023

Products: media database, media monitoring & reporting, email plugins for Gmail and Outlook, pitch analytics. Blog: SEO Software Company Semrush Moves into PR with Prowly Acquisition [PR Tech Sum].Comment: Products: contact management, email distribution, pitch analytics. one pitch”) to more of an outreach tool.

Technology 93

Technology Software Resources Pitching 93

Landis PR

FEBRUARY 28, 2022

The blog: Blogs allow for a more personal writing style than press releases and enable subject matter experts, or new employees like me, to discuss topics that may be newsworthy – but won’t warrant a news story on their own. SEO for Yourself . Write for people – SEO is a means to an end, not the end itself.

Web 59

Web SEO Case Study Writing 59

PR Fuel

NOVEMBER 4, 2020

You spend your days working on your business and managing your team of employees. You could pitch individual newspapers and magazines. But you’ll have to spend time writing individual pitches based on those publications. Boost Your SEO. Search engine optimization (SEO) is essential for growing your business online.

Media 104

Media SEO Newspapers Pitching 104

Sword and the Script

APRIL 11, 2023

AI input optimization could evolve into a marketing specialization in the same way SEO did. The company says, “AMIGA offers advanced research and writing capabilities including generating pitches.” The Presspage use case is responding to inquiries rather than writing pitches or press releases – but it’s still about generating text.

Software 78

Software Company Pitching Training 78

The Proactive Report

OCTOBER 12, 2015

Influencer Outreach: Google wants to know that you, the site owners and employees, and your community, your prospects, current, and past customers, are engaged in the success of the business. It must be unassailable, and completely white-hat instead of attempting to trick Google. I think you should start with Medium and Linkedin.

SEO 100

SEO Google Pinterest LinkedIn 100

Sword and the Script

JUNE 7, 2022

It said these deals were bad for customers, bad for employees, and often bad for investors (LPs, not the fund managers). SEOs want links and PR is the function that can legitimately earn high-value backlinks. The report is based on a global survey of its employees. Pitching on Fridays. “We earned $13.9 per share.

Software 85

Software Pitching Internal International 85

Sword and the Script

DECEMBER 22, 2020

Happy employees are the ultimate growth driver. Brands that emphasize employee experience (EX) and customer experience (CX) achieve business growth nearly 2x faster, according to a study by Salesforce. The deluge of PR pitches. Pitch proof points with claims. PR takes on content and SEO duties. “PR

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

SEPTEMBER 8, 2020

It could be a way to cut through the clutter since reporters are deluged with pitches. Keep in mind, the story you are pitching has to actually be worthy of an exclusive. If you want to change corporate culture, focus your efforts on executives, customers and employees. Don’t dangle “exclusive” for a mediocre idea. The results?

Survey 99

Survey Industry Leadership Study 99

Burrelles Fresh Ideas

JULY 25, 2023

Even the best company with the best products and the happiest employees will flounder if the public doesn’t know about it. Especially for small companies that can’t afford a huge workforce, this can be a great way to get a lot done without completely burning out employees.

Tools 75

Tools System How To Software 75

Sword and the Script

JANUARY 2, 2018

Typically, I’d get added to a newsletter or email distribution list, and sometimes I’ll keep these subscriptions to see who is pitching what and how they pitch it. C-level execs at companies with 1-5,000 employees leaned a bit more heavily on their business emails, inputting them 59% of the time.”. Give our services a try.

eBook 72

eBook Exercises Employee SEO 72

ImPRessions - Crenshaw Communications

MAY 8, 2017

It implies a kind of “smile-and-dial” media pitch person, or a celebrity’s press agent. It’s tough to ramp up and expect a commensurate level of productivity like, say, SEO or programmatic advertising, so we look to add complementary services. .” Who, me, a publicist? Neither would describe my role.

Publicity 245

Publicity Public Affairs Agency Corporate 245

Cision

SEPTEMBER 16, 2015

A few years ago, Google representative Matt Cutts said that press releases wouldn’t benefit your SEO rankings, though many have questioned the validity of that statement. I’m big on DIY when it comes to press releases , and I’m here to tell you: you don’t have to hire a pro to write press releases, distribute them or even pitch the media.

SEO 120

SEO Web Writing Tools 120

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Dominance of TikTok SEO. TikTok SEO involves optimizing videos to rank higher in search results, making your content more discoverable when users search for specific keywords in the TikTok search bar. People aren’t interested in constant sales pitches. Limit Salesy Approaches. Traditional pushy marketing tactics are outdated.

Social Media 87

Social Media Media Mobile SEO 87

5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. It’s relatively easy to focus on outreach if a company is utilizing the right SEO strategies such as keywords, backlinks, and more.

Trends 88

Trends Data SEO Consumer 88

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. This means creating and adhering to policies that dictate how employees use social media and particularly how they respond. 2017 PR Takeaways.

YouTube 136

YouTube Training Video Survey 136

Buzzstream

JANUARY 5, 2024

For this, we’d recommend not directly revealing that you are actively pitching something; instead, say that you have an inquiry about the blog. For example, below is one from Nick LeRoy who has a great SEO newsletter called SEO For Lunch. For example: Yellowpages has contact information and sometimes individual employees.

How To 83

How To LinkedIn Tools Google 83

Buzzstream

AUGUST 12, 2020

¼ of reporters receive 51-100 pitches a week (Cision , Q2 State of the Media Report, 2020). . With 100 pitches you’re competing against, how do you make sure that your email doesn’t get deleted or worse, marked as spam? Does this person write on the topic you’re pitching? . If so, don’t pitch them your guest post. .

Digital PR 62

Digital PR Pitching Interviews Writing 62

Cision

JUNE 2, 2017

In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. Hustle and pitch. At Movoto, each team member pitched the target audience using email. So what does Movoto focus on for SEO? Website structure. The Results.

How To 198

How To Real Estate Web Case Study 198

PR Fuel

MARCH 21, 2021

Instead, pitch your company to them. Having one spot for the company’s news makes it easier for invested customers to check-in and potential future employees to research the brand before applying. Who is their audience, and how do they go about revealing information to them?

How To 105

How To Analytics Writing Guidelines 105

The Resolution Blog

JANUARY 8, 2018

Here he outlines a talk from Yext’s Duane Forrester on what a future SEO job description. It’s no secret that I used to work in SEO and PR so may have heard me speak about Search insights before. It’s a case study of how SEO hugely increased traffic to the publication and how content strategy led this. Can PR ever deliver SEO?

Tools 136

Tools Publicity Measurement SEO 136

Stephen Waddington

MARCH 15, 2021

We’re back 1-2pm GMT on Friday 26 March with presentations on SEO PR, search listening, research bots and the opportunity for PR post-COVID-19. Then set them on the path for promotion just as you would any White employee with great potential. It’s a brutal level of abstraction. You’d be welcome to join us.

Google 119

Google Data Government Social Media 119

Katie Paine's Measurement Blog

MAY 25, 2023

After about six hours of discussion, we all agreed that their goals were to “Increase trust and engagement among employees and volunteers.” Be budget conscious , it may save you a lot of wasted time on pitches for products you can’t afford. 24 I need to find the best terms to optimize for SEO.

Measurement 52

Measurement Communications Survey System 52

Sword and the Script

MARCH 2, 2021

He cautions those writing pitches against using a tool like this for a cursory glance or pretending to have read his work. SocialChorus announced Malcom Gladwell will headline a new two-day virtual summing on April 13-14 titled the Attune Digital Employee Experience Summit. Top publishers they’ve written for (linked).

Company 156

Company Tools Technology Software 156

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” Million and Eyes the U.S. NOT an editorial placement.

Software 129

Software Case Study Advertising Advertising 129

PR Fuel

JULY 16, 2017

They are not sales pitches, but rather discuss and resolve a problem by using examples. Regular posts improve your SEO and encourage readers to check back frequently. You can capitalize on these audiences by creating video for your company—interview an employee or customer, host a Q&A session, offer up a How To session.

eBook 65

eBook Video YouTube SEO 65

Sword and the Script

DECEMBER 20, 2022

Rather, AI will be used to create a lot of filler and SEO bait. Communication channels and actions must be increasingly fluid, agile, and complete, with interesting and objective narratives that engage and awaken the interaction and commitment of employees with the company, and between different areas. When asked, “Why?”

Marketing 198

Marketing Content Marketing Data Social Media 198